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BevNET Live NYC 2026

Welcome to the official presentation playlist from BevNET Live NYC 2026, which took place in New York, NY on June 10+11.

Hear directly from some of the beverage industry's most influential entrepreneurs, retailers, investors, and operators as they share strategies for navigating today's beverage landscape. Sessions explore emerging brand performance, retail expansion, fundraising, AI and technology, operational scaling, category disruption, route-to-market strategy, manufacturing, and the evolving relationship between brands, consumers, and retailers.

Featured speakers include Athletic Brewing Co-Founder & CEO Bill Shufelt, Culture Pop Founder & CEO Tom First, Bai Founder Ben Weiss, leaders from Whole Foods Market, Walmart, The Vitamin Shoppe, New Fare Partners, KarpReilly, Morrison Seger VC Partners, and many more.

Videos

New Beverage Showdown Semifinals - NYC 2026 01:18:37

New Beverage Showdown Semifinals - NYC 2026

Jun 11, 2026 at 12:43 AM
12 beverage brands pitched in the semifinal round, including Shinzo, Lyflo, Disco Fizz, Purple Drop, BRAUSE, Cabu Latte, Gingerbug, Umma Juice, Flying Ostrich, Lemonday, Dirty Virgo, and Dad Grass.

Retailer Profile: Launching and Maturing with Whole Foods 00:21:53

Retailer Profile: Launching and Maturing with Whole Foods

Jun 10, 2026 at 3:28 PM
A rare founder–buyer conversation on what makes a pitch resonate, how brands can build productive retailer relationships, and what growth actually looks like once you’re on shelf.

Retailer Profile: Walmart and the Next Generation 00:26:30

Retailer Profile: Walmart and the Next Generation

Jun 10, 2026 at 3:09 PM
How is the world's largest grocer adjusting to meet the next generation of world-changing beverage brands?

Meet the Investor 2: Hank Spring, KarpReilly 00:22:22

Meet the Investor 2: Hank Spring, KarpReilly

Jun 10, 2026 at 2:55 PM
KarpReilly Managing Director Hank Spring discusses capital deployment and the investor/entrepreneur relationship that takes place as brands mature and scale.

Exit Interview: How Dirty Shirley Cleaned Up 00:22:33

Exit Interview: How Dirty Shirley Cleaned Up

Jun 10, 2026 at 2:15 PM
Longtime beverage marketing veteran Adam Kost discusses his lean startup, proof-of-concept strategy, the key insight that gave Dirty Shirley the oxygen it needed to grow.

Disruption at Scale: A Conversation with Athletic Brewing CEO Bill Shufelt 00:27:04

Disruption at Scale: A Conversation with Athletic Brewing CEO Bill Shufelt

Jun 10, 2026 at 1:57 PM
Athletic’s rise has reshuffled the deck of beverage categories. Shufelt shares how he's navigated explosive growth and what he’s learned about raising capital, brand positioning and category creation.

Taste Radio Studio - Day 1 Interviews 01:10:13

Taste Radio Studio - Day 1 Interviews

Jun 10, 2026 at 1:34 PM
The Taste Radio Studio features conversations with founders, marketers, consultants, and ingredient innovators to discuss emerging trends, brand building, product development, and the future of CPG.

Entrepreneur Interview: Catching Up With Ben Weiss 00:21:24

Entrepreneur Interview: Catching Up With Ben Weiss

Jun 10, 2026 at 12:13 PM
Ben Weiss, the founder of Bai, sits down for a conversation on entrepreneurship, brand building, investment, and the state of the beverage industry as he launches new brand Crooked Pop.

Meet the Investor 1: Elly Truesdell, New Fare Partners 00:20:13

Meet the Investor 1: Elly Truesdell, New Fare Partners

Jun 10, 2026 at 11:54 AM
Truesdell has spent her entire career building brands, first as a Whole Foods Forager, now as a CPG investor. She discusses the ways she recognizes and fosters breakout potential in her portfolio.

Retailer Profile: Vitamin Shoppe 00:22:51

Retailer Profile: Vitamin Shoppe

Jun 10, 2026 at 11:31 AM
Vitamin Shoppe is one of the key stops for functional brands establishing a national footprint. Nicolletta Payne heads beverage decisions for this nutrition and supplement retailer.

Founder Interview: Tom First on the Challenger Mindset 00:26:07

Founder Interview: Tom First on the Challenger Mindset

Jun 10, 2026 at 11:09 AM
Culture Pop CEO Tom First, a longtime entrepreneur, investor, and board member, shares strategies for keeping brands nimble and lean, with a focus on catching category leaders over the long term.

State of the Market: Emerging Brands at Mid-Year 00:23:20

State of the Market: Emerging Brands at Mid-Year

Jun 10, 2026 at 10:44 AM
Examining the beverage marketplace for trends in consumer, retail, investment and brand performance issues from experts who are in the mix on a daily basis.