Beer Industry News, Insights, Jobs, & Events
Casamigos Adds Pre-Mixed Margaritas
Diageo’s Casamigos, the O.G. celebrity tequila brand co-founded by George Clooney, is entering ready-to-serve cocktails with a new line of pre-mixed margaritas.
Molson Coors to Acquire Monaco Maker Atomic Brands
Molson Coors has struck a deal to acquire spirits-based, ready-to-drink (RTD) cocktail pioneer Atomic Brands, whose Monaco Cocktails entered the then-nascent space in 2012. The deal should come as no surprise, as it aligns with Molson Coors’ goals to expand its beyond beer portfolio, part of the Horizon 2030 plan CEO Rahul Goyal outlined earlier this year.
Reyes and RNDC Make It Official: Purchase Agreements Signed for 11 Markets
The multi-market deal between Reyes Beverage Group and Republic National Distributing Company (RNDC) is moving forward as the companies announced they’ve entered into purchase agreements for Reyes to acquire RNDC’s operations in 11 markets.
Insider’s Week in Beer: 🙏 Beer Ads Need One Shining Moment
As we sit in the middle of the best 5-day stretch on the college sports calendar, I hope your attempt to redeem yourself from your men’s March Madness bracket with an intact women’s March Madness bracket yesterday totally paid off. Either way – I’m sure you’re enjoying some new beer ads to cheer you up! Well . . . kinda new.
Press Clips: BA Highlights Aluminum Price Hikes; Pernod Ricard Continues RNDC Exit; The Lost Abbey to Add 4th Location
Check out news items initially reported in the Brewbound Insider Newsletter March 18-20, including headlines from the Brewers Association, Ratio Beerworks, Athletic Brewing, Michelob Ultra and more.
Blake’s Beverage Finds Synergy Among House of Brands, ‘Actively Looking’ for Strategic M&A
More than two years after Blake’s Hard Cider, Austin Eastciders and Avid Cider Co. merged under the Blake’s Beverage Co. banner, the companies have found a rhythm that helped make Blake’s the “fastest growing” independent cidery in the U.S.
Sazerac Expands RTD Portfolio With Dirty Shirley
Sazerac has acquired Dirty Shirley, the ready-to-drink (RTD) vodka-spiked take on the classic Shirley Temple, the company announced Thursday.
Beer Girl’s Shark Tank Pitch Ends With Investment From Uncle Nearest’s Fawn Weaver
Another low ABV beer with an explicit target audience made an appearance on ABC’s Shark Tank and came out with an investment. Potentially. Beer Girl founder Caroline Renezeder Foulk pitched the three-year-old lager brand to a panel of investment “sharks,” and caught the attention of Uncle Nearest founder Fawn Weaver.
Featured Jobs
Carbliss Targets C-Store with New Malt Tallboy Format
Carbliss, the ready-to-drink (RTD) vodka-based cocktail that has become one of the breakout independents in its category, is rolling out a malt-based tallboy across seven Midwestern states.
Court Dismisses Uncle Nearest Bankruptcy Case, Leaving Receivership Intact
The legal battle over Uncle Nearest has taken another dramatic turn: Founder Fawn Weaver’s attempt to use bankruptcy court to wrest control of the bourbon brand from a court-appointed receiver lasted less than 48 hours before a judge threw the petition out.
From Blueberries to Boom Season: Baxter and Orono’s Maine Strategy
The latest edition of the Brewbound Podcast features Baxter Brewing president Jenn Lever and Orono Brewing co-owner Abe Furth who share how they navigate seasonal traffic booms, how they’ve found success with blueberry-flavored beers and why guild work remains important.
A-B Strikes Deal for Advance Beverage in California; Southern Glazer’s to Add Clare Rose on Long Island
A pair of big red network distribution deals were announced in the last 24 hours. Anheuser-Busch InBev has agreed to purchase the distribution rights of its brands, as well as “certain craft/NA brands,” from Advance Beverage Company in Bakersfield, California. Meanwhile, Southern Glazer’s Wine & Spirits inked a deal for independent A-B distributor Clare Rose on Long Island.
A Pint of Gold: St. Patrick’s Day Draft Volume +35.5% YoY, per BeerBoard
St. Patrick’s Day may have fallen on a Tuesday this year, but the weekday timing didn’t stop consumers from celebrating the holiday in the on-premise, according to a report from BeerBoard.
Breakthru Beverage Launches Intoxicating Hemp Drink Distribution in Minnesota
Breakthru Beverage Group, one of the largest beverage distributors in the U.S., is jumping into the intoxicating hemp drink business.