Beer Industry News, Insights, Jobs, & Events

Casamigos Adds Pre-Mixed Margaritas

Casamigos Adds Pre-Mixed Margaritas

Diageo’s Casamigos, the O.G. celebrity tequila brand co-founded by George Clooney, is entering ready-to-serve cocktails with a new line of pre-mixed margaritas.

Molson Coors to Acquire Monaco Maker Atomic Brands

Molson Coors to Acquire Monaco Maker Atomic Brands

Molson Coors has struck a deal to acquire spirits-based, ready-to-drink (RTD) cocktail pioneer Atomic Brands, whose Monaco Cocktails entered the then-nascent space in 2012. The deal should come as no surprise, as it aligns with Molson Coors’ goals to expand its beyond beer portfolio, part of the Horizon 2030 plan CEO Rahul Goyal outlined earlier this year.

Insider’s Week in Beer: 🙏 Beer Ads Need One Shining Moment

Insider’s Week in Beer: 🙏 Beer Ads Need One Shining Moment

As we sit in the middle of the best 5-day stretch on the college sports calendar, I hope your attempt to redeem yourself from your men’s March Madness bracket with an intact women’s March Madness bracket yesterday totally paid off. Either way – I’m sure you’re enjoying some new beer ads to cheer you up! Well . . . kinda new.

Beer Girl’s Shark Tank Pitch Ends With Investment From Uncle Nearest’s Fawn Weaver

Beer Girl’s Shark Tank Pitch Ends With Investment From Uncle Nearest’s Fawn Weaver

Another low ABV beer with an explicit target audience made an appearance on ABC’s Shark Tank and came out with an investment. Potentially. Beer Girl founder Caroline Renezeder Foulk pitched the three-year-old lager brand to a panel of investment “sharks,” and caught the attention of Uncle Nearest founder Fawn Weaver.

Carbliss Targets C-Store with New Malt Tallboy Format

Carbliss Targets C-Store with New Malt Tallboy Format

Carbliss, the ready-to-drink (RTD) vodka-based cocktail that has become one of the breakout independents in its category, is rolling out a malt-based tallboy across seven Midwestern states.

Court Dismisses Uncle Nearest Bankruptcy Case, Leaving Receivership Intact

Court Dismisses Uncle Nearest Bankruptcy Case, Leaving Receivership Intact

The legal battle over Uncle Nearest has taken another dramatic turn: Founder Fawn Weaver’s attempt to use bankruptcy court to wrest control of the bourbon brand from a court-appointed receiver lasted less than 48 hours before a judge threw the petition out.

From Blueberries to Boom Season: Baxter and Orono’s Maine Strategy

From Blueberries to Boom Season: Baxter and Orono’s Maine Strategy

The latest edition of the Brewbound Podcast features Baxter Brewing president Jenn Lever and Orono Brewing co-owner Abe Furth who share how they navigate seasonal traffic booms, how they’ve found success with blueberry-flavored beers and why guild work remains important.

A-B Strikes Deal for Advance Beverage in California; Southern Glazer’s to Add Clare Rose on Long Island

A-B Strikes Deal for Advance Beverage in California; Southern Glazer’s to Add Clare Rose on Long Island

A pair of big red network distribution deals were announced in the last 24 hours. Anheuser-Busch InBev has agreed to purchase the distribution rights of its brands, as well as “certain craft/NA brands,” from Advance Beverage Company in Bakersfield, California. Meanwhile, Southern Glazer’s Wine & Spirits inked a deal for independent A-B distributor Clare Rose on Long Island.