Beer Industry News, Events & Jobs

Nielsen: 44% of Hard Seltzer Buyers During 8 Weeks of COVID-19 are New to Seltzer

Nielsen: 44% of Hard Seltzer Buyers During 8 Weeks of COVID-19 are New to Seltzer

Hard seltzers are continuing to attract new consumers, even during the COVID-19 pandemic, according to a study conducted by market research firm Nielsen. During the eight-week period during the COVID-19 outbreak, the number of consumers buying hard seltzer nearly doubled, as 44% of hard seltzer buyers were doing so for the first time, according to the study.

Brewers Association Cancels In-Person Great American Beer Festival; Event and Competition Move Online

Brewers Association Cancels In-Person Great American Beer Festival; Event and Competition Move Online

The largest beer festival in the U.S. will not take place in-person in 2020 due to the COVID-19 outbreak. For the first time in the festival’s nearly 40-year history, the Brewers Association (BA) has canceled the 2020 edition of Great American Beer Festival, which was slated to take place September 24-26, and will instead move the event “to an immersive online experience” from October 16-17.

Brewbound Frontlines: Ecommerce Trends in Beer, FMBs & Cider

Brewbound Frontlines: Ecommerce Trends in Beer, FMBs & Cider

During this week’s Brewbound Frontlines livestreamed panel discussion at 3 p.m. ET on Thursday, May 21, we’ll discuss the pandemic’s effect on e-commerce and how brewers can optimize this channel with leaders from Rabobank, Drizly and GoPuff.