Beer Industry News, Insights, Jobs, & Events
NIQ: Vodka RTD Growth Shows Where Spirits Innovation is Converting
Vodka’s buyer base is aging and drinking less, but new formats can serve as recruitment tools, according to a new report from NIQ.
Hero95 Doubles Volume as Sampling Strategy Delivers 30% Conversion Rate
Relentless sampling is the key to Hero95’s success, according to founder Todd Simon. In its third year, the mission-driven super premium light beer has been tasted by about 15,000 people at samplings across Massachusetts and Rhode Island.
Bev-Alc Declines Persist as Summer Events Cool, per NIQ Weekly Scans
Bev-alc’s year-over-year (YoY) declines continued in the latest weekly report from market research firm NIQ.
Brewbound Podcast: RNDC’s Unpaid Tab, Craft’s Mid-Year Number and Boston Beer’s Rally Dog
In this episode of the Brewbound Podcast, Brewbound editor Justin Kendall and senior reporter Zoe Licata dive into RNDC’s bankruptcy filing, as well as the fallout, with many suppliers left wondering if they’ll ever get paid back. Plus, they chat about Boston Beer’s fast-follower strategy and craft’s mid-year volume number.
Featured Jobs
Press Clips: RNDC’s Alleged ‘Dirty’ Business Practices, Samuel Adams’ Fall Releases & Heineken’s Reward for Designated Drivers
Check out news items initially reported in the Brewbound Insider Newsletter, including headlines from InvestBev, Boston Beer, Stateside Brands and more.
1/3 Retailers Report Sold Out Product During World Cup, per Fintech Survey; Plus, a July BPI Preview
Many on- and off-premise retailers were caught off guard by the demand for bev-alc during the FIFA World Cup, according to survey results from bev-alc data and invoices platform Fintech.
Short’s Hops on the Holiday Road with Christmas Vacation Variety Pack
Short’s Brewing is giving beer buyers a reason to do their holiday shopping early. The Michigan craft brewery has struck a multiyear licensing deal with Warner Brothers for the intellectual property to National Lampoon’s Christmas Vacation, which Short’s will use to launch a variety 12-pack later this year.
Not Just a Cannabis Company: Tilray CEO Stresses Diversified Platform in FY26 Earnings Report
Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Craft Dollars -3.7% in L4W, But Showing Signs of Improvement, per Circana Monthly Report
The summer has been a mixed bag for beer segments, with some capitalizing on this year’s big occasions (America 250, FIFA World Cup), and others getting lost in the crowd. Craft beer has ended up somewhere in the middle, according to the latest monthly report from market research firm Circana.
RNDC’s Bankruptcy Puts Many Suppliers at the Back Of Line to Collect
Republic National Distributing Company (RNDC) filed for Chapter 11 bankruptcy this week, putting many suppliers who have gone months without payment in the back of the line to collect.
An Anticlimactic End: Final World Cup Sales ‘Fine’ in Circana Weekly Off-Premise Scans
The final week of the FIFA World Cup brought plenty of action on the pitch, but the play-by-play of off-premise bev-alc sales was decidedly lackluster, according to the latest weekly scans from market research firm Circana.
Brown-Forman Rejects Renewed Sazerac Bid
Months after Brown-Forman’s board rejected Sazerac’s $15 billion buyout proposal, Sazerac has taken a renewed bid directly to shareholders.
Republic National Distributing Files For Chapter 11 Bankruptcy
Republic National Distributing Company (RNDC) has filed for Chapter 11 bankruptcy after a long year that saw its footprint shrink substantially.
Insider’s Week in Beer: 🤔 How Do You Say Bud In German?
Say what you will about A-B, but they don’t take no for an answer! (See BUD LIGHT SELTZER still on shelves, somewhere).