Beer Industry News, Insights, Jobs, & Events

How Adult Non-Alc Brands Are Cracking Retail Alternatives

How Adult Non-Alc Brands Are Cracking Retail Alternatives

From yoga studios to luxury fashion houses to corporate campuses, a diverse ecosystem of alternative channels has quietly emerged as a small but meaningful growth opportunity for adult non-alcoholic (ANA) drinks – and mostly through organic discovery.

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A-B Touts Michelob Ultra Zero as Top NA Volume Brand; Heineken Still Leads in Dollar Sales, While Athletic Family Still Runs Ahead Of Pack

A-B Touts Michelob Ultra Zero as Top NA Volume Brand; Heineken Still Leads in Dollar Sales, While Athletic Family Still Runs Ahead Of Pack

Michelob Ultra Zero is now the No. 1 non-alcoholic beer brand by volume in off-premise scans tracked by Circana for the 12-week period ending February 8, Anheuser-Busch InBev shared this week. A-B hailed the brand as the “fastest-growing” NA beer in the industry. Although Michelob Ultra Zero is the top NA volume brand, it trails Heineken 0.0 in dollar sales.

Firestone Walker Sends 805 Family to Minnesota

Firestone Walker Sends 805 Family to Minnesota

805 is heading to the Land of 10,000 Lakes. Firestone Walker has launched the 805 portfolio – including flagship 805 Blonde, 805 Cerveza and 8ZERO5 non-alcoholic (NA) – in Minnesota via Johnson Brothers-owned Artisan Beer Company, the Duvel Moortgat-owned brewery announced.

Insider’s Week in Beer: 🏝️ The Winter Olympics Find Their Beach

Insider’s Week in Beer: 🏝️ The Winter Olympics Find Their Beach

Well, once again the beer biz never misses an opportunity to miss an opportunity. While there may be 3 kinds of medals on the podiums at the Winter Olympics, it seems there’s only … one beer brand for sale in the main arena over in Cortina, Italy.