Beer Industry News, Insights, Jobs, & Events

Nearly six years after the COVID-19 pandemic shut down on-premise businesses and ignited a drastic shift in consumer purchasing behavior, bars and restaurants still have not returned to pre-pandemic levels of bev-alc volume sales, according to a new report from market research firm NIQ.

Garage Beer is getting in the big game. The Kelce-brothers-backed lager brand has made a regional Super Bowl LX ad buy in Philadelphia with a spot that pokes the big game’s most prominent beer advertiser, Anheuser-Busch InBev’s Budweiser.

The ripples of green that graced most of bev-alc off-premise scans through the first few weeks of 2026 expanded to a full blown ocean in the latest week, with double-digit year-over-year (YoY) growth recorded across nearly every major category, according to the latest report from market research firm Circana.

This March, Owl’s Brew will launch Spiked Pop (4.8% ABV), a new flavored malt beverage (FMB) line into the re-emerging hard soda market.

Monster Brewing is selling off the equipment assets of Deep Ellum Brewing (Dallas, Texas) at auction, after shuttering the brewery’s taproom and shifting production of the brand’s beers to other facilities last year. In other auction news, Trillium Brewing’s outdoor bathrooms have got to go. The Boston brewery is auctioning off the bathrooms from its former beer garden.

It’s not too often in life that one gets the opportunity to own “the Bentley of outhouses,” and yet that’s where we find ourselves as January comes to a close.

Pieces of Rogue Ales & Spirits’ business will be sold during an estate auction on March 7, according to a filing in the U.S. Bankruptcy Court for the District of Oregon.

The majority of adult non-alcoholic (ANA) beverage buyers are new consumers to the category, suggesting opportunities for suppliers looking to have a greater impact on the category, according to new data from market research firm NIQ.

Nichole Shustack, Isabelle Cunningham, Helen Plunkett and Michael Rudy have joined the Food, Drug, Medical Device & Cosmetic Practice at ArentFox Schiff, where they will focus on bolstering the beverage-alcohol regulatory practice, the firm announced. After nearly 30 years selling Harpoon and its sibling brands, Jon Schwartz has been named director of commercial strategy at Right Coast Spirits, the joint venture between Harpoon’s parent company Barrel One Collective and FX Matt Brewing.

Point Blank Distributing will lay off 177 employees once the sale of the Oregon-based distributor to Columbia Distributing is completed in late March, according to a Worker Adjustment and Retraining Notification (WARN) Act filing made Thursday with the state.

The best New York bars for non-all (NA) cocktails don’t heavily rely on NA spirits, according to the Inaugural NYC’s Best Bars for NA 2025 Awards.

Now-shuttered Iron Hill Brewery’s fate continues to play out piecemeal in bankruptcy court, as the buyer of half of the brewpub’s locations has resold them along with its intellectual property, among other steps taken to liquidate its assets.

Has bev-alc been focused on the wrong generation?

The numerous conversations the bev-alc industry has had about Gen Z may be disproportionate to the youngest legal-drinking-age (LDA) generation’s actual impact on consumer trends, according to a new beverage trends report from market research firm Circana.

Minneapolis has dominated national headlines for weeks as area residents protest the Department of Homeland Security’s heightened crackdown on Minnesota’s large immigrant population. Tensions have intensified as agents from Immigration and Customs Enforcement (ICE) have killed two American citizens in shootings that have been recorded by observers. Local businesses such as Insight Brewing have taken… Read more »