Beer Industry News, Insights, Jobs, & Events
Press Clips: Colorado Bev-Alc Producers Punch Back at Proposed Fee Hike; Tröegs Goes Dark with Night Gazer Extra Stout
The Colorado Beverage Coalition – which represents the state’s breweries, wineries, cideries, distilleries and related partners – has come out against a bill that would raise fees on beverage-alcohol by 60%.
Jim Koch Optimistic in State of Bev-Alc & Boston Beer Despite Continued Volume Loss; 2026 Focus on Teas & RTDs
Fiscal year 2025 (FY25) marked Boston Beer Company’s fourth consecutive year of shipments (sales to wholesalers) and depletions (sales to retailers) declines. But leadership’s remarks during Tuesday’s earnings call with investors and analysts were anything but negative.
How Adult Non-Alc Brands Are Cracking Retail Alternatives
From yoga studios to luxury fashion houses to corporate campuses, a diverse ecosystem of alternative channels has quietly emerged as a small but meaningful growth opportunity for adult non-alcoholic (ANA) drinks – and mostly through organic discovery.
CHEERS Act Returns with Proposed Tax Breaks for Draft Systems in Bars, Restaurants & Venues
The CHEERS Act is back for another round in Congress. The bipartisan legislation would provide a tax incentive to bars, restaurants and entertainment venues to invest in energy-efficient draft systems.
A-B Touts Michelob Ultra Zero as Top NA Volume Brand; Heineken Still Leads in Dollar Sales, While Athletic Family Still Runs Ahead Of Pack
Michelob Ultra Zero is now the No. 1 non-alcoholic beer brand by volume in off-premise scans tracked by Circana for the 12-week period ending February 8, Anheuser-Busch InBev shared this week. A-B hailed the brand as the “fastest-growing” NA beer in the industry. Although Michelob Ultra Zero is the top NA volume brand, it trails Heineken 0.0 in dollar sales.
Boston Beer FY25 Depletions -4%, Shipments -4.7%; 2026 Expectations Flat to Down Mid-Single Digits
Boston Beer Company has closed out another year in a state of contraction, according to fiscal year 2025 (FY25) data shared today by the company.
Firestone Walker Sends 805 Family to Minnesota
805 is heading to the Land of 10,000 Lakes. Firestone Walker has launched the 805 portfolio – including flagship 805 Blonde, 805 Cerveza and 8ZERO5 non-alcoholic (NA) – in Minnesota via Johnson Brothers-owned Artisan Beer Company, the Duvel Moortgat-owned brewery announced.
Circana Weekly Scans: Valentine’s Day Trends Improve vs. 2025, Led by Spirits & Beer
Consumers were in the mood to celebrate love – or rather, to celebrate bev-alc – this Valentine’s Day.
Featured Jobs
Drake’s, Figueroa Mountain Form Joint Venture Under West Coast Craft Banner
Drake’s Brewing and Figueroa Mountain Brewing have formed a joint venture known as West Coast Craft, the companies announced last week.
Is the Dry January Boost Drying Up? NA Beer’s Share Gains Slow as BWC Flags ‘Signs of Saturation’
The non-alcoholic (NA) beer segment failed to grab a significant amount of dollar share in grocery stores in January, according to NIQ data analyzed for Brewbound by Bump Williams Consulting (BWC).
Topo Chico ‘Unavailable’ in US Possibly Until Q3; Alcoholic SKUs Unaffected
Sparkling water fans are bracing themselves for a prolonged drought after The Coca-Cola Company confirmed that Topo Chico mineral water is temporarily unavailable in the United States due to production issues at the source in Monterrey, Mexico.
Kava Haven’s NA Spirit Looks For a Foothold In Cocktails
As functional drink brands look for a foothold in the booming alcohol alternatives space, one kava company is trying something new.
Insider’s Week in Beer: 🏝️ The Winter Olympics Find Their Beach
Well, once again the beer biz never misses an opportunity to miss an opportunity. While there may be 3 kinds of medals on the podiums at the Winter Olympics, it seems there’s only … one beer brand for sale in the main arena over in Cortina, Italy.
Supreme Court Tariff Ruling: BA & Trade Groups Respond; Trump Threatens Additional Tariffs
Following the U.S. Supreme Court’s ruling Friday to strike down President Donald Trump’s implementation of tariffs on imported goods, the president said he would invoke an additional 10% global tariff and bumped that figure up to 15% on Saturday.