Beer Industry News, Insights, Jobs, & Events
Cann Launches Dwayne Wade Golf-Themed Flavor
Cann is bringing out a big name this summer, as investor and NBA Hall of Famer Dwayne Wade has collaborated with the cannabis beverage maker on a new golf-inspired release.
Hensley Beverage Appoints Omar Perez President
Hensley Beverage is entering the next phase of its succession plan. The Phoenix, Arizona-headquartered, independent Anheuser-Busch InBev distributor has appointed chief operating officer Omar Perez as its new president.
Senate Approves 30-Day Hemp Deadline Extension; Beverage Leaders Praise ‘Important Step’
Hemp beverages may have earned a temporary reprieve from upcoming federal restrictions after the U.S. Senate passed a continuing budget resolution over the weekend that extends the deadline until December 11.
Now Hiring: Mayor of the Champagne of Beers
How many jobs net you “2 cases of HIGH LIFE” as the salary? Plus, 2 T-shirts and 2 hats are part of the compensation that Miller High Life is offering to its Mayor of the “Champagne of Beers,” a position that is now open at the company.
Bars Scored Some of Their Most Valuable Days During the World Cup, per NIQ Report
With the 2026 FIFA World Cup now concluded, data continues to roll in on how the more than five-week long soccer tournament impacted consumer trends, and the on-premise numbers are backing up claims of an unprecedented boost to bars and restaurants’ sales.
Press Clips: Director of Marketing Jeff Pillet-Shore Leaves Allagash; BA Details Section 301 Tariffs Impact
Check out news items initially reported in the Brewbound Insider Newsletter July 30-31, including headlines from Allagash Brewing, the Brewers Association, Garage Beer and more.
NIQ: Vodka RTD Growth Shows Where Spirits Innovation is Converting
Vodka’s buyer base is aging and drinking less, but new formats can serve as recruitment tools, according to a new report from NIQ.
Constellation Only Top 5 Beer Vendor in Growth in L4W, per Circana Monthly Report
The largest beer companies in the U.S. continue to shift their attention toward their growing spirits-based offerings. And it’s tough to blame them, given beer’s performance so far this year.
Featured Jobs
Southern Glazer’s Completes Eagle Rock Colorado Acquisition; Appoints A-B Vet as GM
Southern Glazer’s Wine & Spirits has closed on its acquisition of independent red network distributor Eagle Rock Distributing Co.’s Colorado operations. With the deal now in the books, SGWS announced a pair of key leadership appointments.
A-B CEO: ‘We are the Competition’ in Spirits; World Cup Benefits to Last Beyond 2026
Anheuser-Busch InBev may be the top beer manufacturer in the world, but it has a way to go in spirits. “We are the competition,” A-B CEO Michel Doukeris said of the company’s position in the spirits category during Thursday’s Q2 earnings call.
A-B’s US Depletions -1.9%, Shipments -0.6% in Q2; Cutwater 2nd Largest Revenue Growth Contributor
Anheuser-Busch InBev’s U.S. business in Q2 recorded declines in depletions and shipments of 1.9% and 0.6%, respectively, the company reported Thursday morning.
Hero95 Doubles Volume as Sampling Strategy Delivers 30% Conversion Rate
Relentless sampling is the key to Hero95’s success, according to founder Todd Simon. In its third year, the mission-driven super premium light beer has been tasted by about 15,000 people at samplings across Massachusetts and Rhode Island.
Bev-Alc Declines Persist as Summer Events Cool, per NIQ Weekly Scans
Bev-alc’s year-over-year (YoY) declines continued in the latest weekly report from market research firm NIQ.
Brewbound Podcast: RNDC’s Unpaid Tab, Craft’s Mid-Year Number and Boston Beer’s Rally Dog
In this episode of the Brewbound Podcast, Brewbound editor Justin Kendall and senior reporter Zoe Licata dive into RNDC’s bankruptcy filing, as well as the fallout, with many suppliers left wondering if they’ll ever get paid back. Plus, they chat about Boston Beer’s fast-follower strategy and craft’s mid-year volume number.