Beer Industry News, Insights, Jobs, & Events
James Watt Makes Another Bid to Buy BrewDog, Sends Offer to Tilray
Five months after an unsuccessful bid to buy back BrewDog, co-founder James Watt is at it again. The Scottish entrepreneur announced today that he has made an offer to Tilray Brands to reacquire BrewDog via his Second Best brand, which he founded in May. Details of the offer were not made public.
Finding Opportunity in a Shifting On-Premise Market – NIQ July 2026
The latest NIQ On Premise analysis reveals a beer category that continues to face volume pressure, but one where performance varies significantly by segment, format, and occasion. The findings also highlight meaningful shifts in on-premise consumption that extend beyond topline category performance.
In Rebrand, Free Spirits Ditches The Wellness Pitch For Cocktail Culture
As many companies across the beverage aisle run towards wellness, one alcohol replacement brand is backing away from it.
July 4 Lift Still Leaves Bev-Alc Sales in the Red, per NIQ Weekly Scans
This year’s Fourth of July celebrations promised to be the biggest yet, with the U.S. celebrating its 250th anniversary. However, the holiday appeared as a small blip in off-premise scans, according to the most recent report from market research firm NIQ.
Inflation Continues to Outpace Bev-Alc CPI in June; Beer Prices +3.1% at Home and Away
Beer remained an outlier among beverage-alcohol, with June price increases nearly keeping pace with overall inflation, according to the latest Consumer Price Index (CPI) report from the U.S. Bureau of Labor Statistics (BLS).
Brown-Forman CEO Lawson Whiting To Retire
Brown-Forman president and CEO Lawson Whiting will retire, effective once the company names a successor, the Jack Daniel’s parent announced today.
Modelo, Michelob & Busch Top July 4 Beer Gains as Total Bev-Alc Falls Flat, per Circana Weekly Scans
This year’s Fourth of July temperatures were hot across most of the U.S., but bev-alc sales were a bit more tepid during the holiday, according to the latest weekly off-premise scans report from market research firm Circana.
Goodness of Hemp Act Proposes Federal Framework for Hemp Beverages
A collective of hemp beverage stakeholders and interest groups is attempting to unite the fractured industry under a new bill that could stave off the restrictions set to take effect in November and bring clarity to future regulation.
Featured Jobs
NOCA Adds 700 Kroger Placements as it Bucks Soft FMB Market
Hard tea, lemonade and boozy water maker NOCA continues to outpace the FMB segment, with additional chain retail gains coming this fall.
Insider’s Week in Beer: Wolverine Says ‘Beer Me, Bub’
Given that it’s the heart of summer movie season, it’s nice to see craft beer getting in on the action. The Tom Holland Bero collab with The Odyssey on special packaging is a no brainer. Naturally, Jason Kelce said hold my BERO, and showed everyone how it’s really done. Yes, he answered the burning question on the minds of most Americans, namely, “What would happen if the former Eagles center dressed up as Wolverine?”
Press Clips: Early July 4 Scans, Mexican Monk’s Grand Opening and Return of the Voodoo Ranger Tanker
Check out news items initially reported in the Brewbound Insider Newsletter, including headlines from NIQ, Garage Beer, New Belgium and more.
Mich Ultra, High Noon & Mexican Imports Are Winning the World Cup in the On-Premise, per BeerBoard
Just as top-ranked teams are the favorites to win the FIFA World Cup each year, the top-ranked bev-alc brands appear to be the favorites for wins in the on-premise during the tournament, according to the latest update from on-premise insights firm BeerBoard.
Uncle Nearest’s Receiver Turns Fraud Narrative Back On Lender, Alleges Farm Credit Mid-America Ignored ‘Red Flags’ & Benefitted Financially
A new counterclaim filed by the receiver overseeing Uncle Nearest Premium Whiskey case alleges lender Farm Credit Mid-America ignored years of red flags while a rogue CFO falsified financial reports, misappropriated funds for personal purchases and increased the whiskey brand’s credit line from $35 million to $67 million.
0MG: Cann Goes THC-Free In Anticipation Of November Hemp Ban
Cann is the latest brand to iterate out of cannabinoid-infused drinks while also doubling down in the months leading up to Congress’s November ban.