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Craft beer industry news.

BPI: Beer Ordering Intent Up YoY for First Time in 13 Months

BPI: Beer Ordering Intent Up YoY for First Time in 13 Months

Beer wholesalers appear to be slightly more optimistic about the category through the first two months of 2026 compared to the start of 2025, according to the latest Beer Purchasers’ Index (BPI) from the National Beer Wholesalers Association (NBWA).

Young Americans Trade Drinking At Home For Bars, Fitness

Young Americans Trade Drinking At Home For Bars, Fitness

Younger Americans aren’t just drinking less – they’re funneling their social spending into fitness rather than alcohol, according to a new report from the Bank of America Institute.

The Oregon Beverage Collective Finds Power in Numbers

The Oregon Beverage Collective Finds Power in Numbers

The pack mentality isn’t going away anytime soon in craft brewing. The Oregon Beverage Collective (OBC) – the tie up of Crux Fermentation Project, Cascade Lakes Brewing, Silver Moon Brewing, Goodlife Brewing and Tumalo Cider – launched a couple of weeks ago as one of the latest additions to this crowd.

How Adult Non-Alc Brands Are Cracking Retail Alternatives

How Adult Non-Alc Brands Are Cracking Retail Alternatives

From yoga studios to luxury fashion houses to corporate campuses, a diverse ecosystem of alternative channels has quietly emerged as a small but meaningful growth opportunity for adult non-alcoholic (ANA) drinks – and mostly through organic discovery.

A-B Touts Michelob Ultra Zero as Top NA Volume Brand; Heineken Still Leads in Dollar Sales, While Athletic Family Still Runs Ahead Of Pack

A-B Touts Michelob Ultra Zero as Top NA Volume Brand; Heineken Still Leads in Dollar Sales, While Athletic Family Still Runs Ahead Of Pack

Michelob Ultra Zero is now the No. 1 non-alcoholic beer brand by volume in off-premise scans tracked by Circana for the 12-week period ending February 8, Anheuser-Busch InBev shared this week. A-B hailed the brand as the “fastest-growing” NA beer in the industry. Although Michelob Ultra Zero is the top NA volume brand, it trails Heineken 0.0 in dollar sales.

Firestone Walker Sends 805 Family to Minnesota

Firestone Walker Sends 805 Family to Minnesota

805 is heading to the Land of 10,000 Lakes. Firestone Walker has launched the 805 portfolio – including flagship 805 Blonde, 805 Cerveza and 8ZERO5 non-alcoholic (NA) – in Minnesota via Johnson Brothers-owned Artisan Beer Company, the Duvel Moortgat-owned brewery announced.