News

Tito’s Handmade Vodka has struck a deal to acquire a majority stake in LALO Tequila, a fast-growing tequila brand often dubbed the “Tito’s of tequila.”

New Belgium Brewing is investing $20 million in Bell’s Brewery’s Kalamazoo production facility and Eccentric Cafe taproom, Crain’s Grand Rapids Business reported.

Call it a late career shift or just a beverage-alcohol professional trying something new, but the former brewmaster for White Claw is launching an energy drink.

Craft outperformed the overall beer category in convenience stores to close the summer selling season. In the four-week period ending September 7, dollar sales of craft beer increased 1.5% in c-stores, compared with total beer’s 1.9% decline in the channel, according to the latest monthly report from market research firm Circana.

Heineken N.V. has struck a deal to acquire Florida Ice and Farm Company S.A. (FIFCO) in Central America and Mexico, the companies announced Monday.

Molson Coors named long-time chief strategy officer Rahul Goyal as the company’s new president and CEO, succeeding Gavin Hattersley who announced in April plans to retire at the end of the year.

Bev-alc remained in decline in the latest week (data ending September 14), recording “predicted post-holiday results,” according to the most recent weekly report from market research firm Circana and EVP of BevAl Scott Scanlon.

Well, I’m not saying the beer biz is desperate, but it seems pumpkin and Oktoberfest beers have a legitimate competitor in the 2025 Seasonal Creep Award competition (trust me, you don’t wanna know what the award is). GREAT LAKES made an announcement for their Christmas Ale on … September 10.

This year’s lackluster Labor Day was not exclusive to the off-premise, according to the latest report from CGA, the on-premise arm of market research firm NIQ. Sales velocity at bars and restaurants declined 10% on Labor Day (Monday, September 1) compared to the holiday in 2024 (Monday, September 2).

Charlie Sheen is the latest celebrity wading into the non-alcoholic beer business. The Hollywood star has teamed up with Barrel One Collective’s Harpoon Brewery and “innovation brand shop” The Silent Group to create Wild AF Brewing.

Check out these news items initially reported in the Brewbound Insider Newsletter (September 17-19).

Bev-alc sales declined in the two-week period (L2W) ending September 6, although cider, as well as wine and spirits-based ready-to-drink (RTD) continue to buck the trends, according to analysis of NIQ data from Goldman Sachs Equity Research.

Hard Italian soda Bravazzi is bucking flavored malt beverages’ fizzling trends.

The Brewers Association (BA) has asked the U.S. Department of Justice (DOJ) to examine state-level regulations governing franchise law, three-tier mandates and territory exclusivity.