Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Boston Beer Company has “gotten over the hump as a supplier” and become an “important” part of its wholesalers’ and retailers’ businesses, founder, chairman and CEO Jim Koch told analysts during the company’s Q1 2026 earnings report Thursday evening.
Super Lyte, a vodka-infused, sports-drink inspired refresher, from the makers of Surfside, has depleted 120,000 cases in its first five weeks in the market, with a forecast to hit 1.5 million cases this year.
Just ten vendors account for about 97% of hard tea ready-to-drink (RTD) dollars, according to a new analysis from Bump Williams Consulting (BWC).
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
Non-alcoholic (NA) beer and hard cider have a similar share of total beer dollars – 1.5% and 1.2%, respectively, in NIQ-tracked off-premise channels – and both segments have been growth outliers among beer’s recent declines. However, top beer companies haven’t flocked to the hard cider segment as quickly as they have to NA.
After months of legal wrangling, a federal judge has delivered a ruling that keeps Uncle Nearest Premium Whiskey under court-supervised receivership and extends that control to founder Fawn Weaver’s personal holding company.
After over a decade ball-hawking in the backfield, former NFL star Micah Hyde is taking on a new position: hemp beverage entrepreneur. Following his retirement in January 2025, the Ohio native stepped into the beverage arena with Hyde’s Hail Mary, a line of Shandy-style low-dose THC drinks that’s aiming to recruit both football and beer lovers alike.
No/low alcohol has reached $6 billion in worldwide off-premise sales, but consumers are still reaching for water and soda over adult alternatives, according to a new moderation report from NIQ.
After making a splashy debut in 2024, Más+ By Messi, the hydration drink brand co-launched by global soccer superstar Lionel Messi and Mark Anthony Brands, is officially out of the game.
Can the skinny spritz become a bar call like the skinny margarita? One brand is betting on it.
Winemaking is a slow process, requiring years devoted to growing, harvesting, fermenting and aging before a bottle is uncorked.
Much to the frustration of its producers, the adoption of adult non-alcoholic (ANA) wine is taking a similar pace. Long dominated by sparkling varieties, still varieties of ANA wine are populating the category as mainstream wine brands enter the set, with an ability to scale and open the door to a broader addressable market with less expensive options.
Sazerac-owned BuzzBallz is the dominant brand in the RTD segment. BuzzBallz’ dollar sales increased 65.6%, to more than $569.3 million, in Circana-tracked off-premise retailers for the 52-week period ending April 19.
Leapfrogging was the theme across beverage-alcohol last week, as several upstarts jumped over their stalwart peers in dollar sales, according to the latest weekly report from market research firm Circana. In the beer category, Mark Anthony Brands’ White Claw out-earned Molson Coors’ Miller Lite by $218,720 during the week ending May 10. In spirits, Anheuser-Busch… Read more »
While off-premise bev-alc scans have been on a rollercoaster this year (one with admittedly mild drops compared to 2025), the on-premise has been more steady, trending between flat and up 1% over the last few months.
The alleged drains on beverage-alcohol in recent years have been well-documented: health and wellness, legal cannabis, consumers’ propensity for the couch instead of the bar, Generation’s Z disinterest, GLP-1 drugs. But one other driver – consumers’ perceived value for price – may not be mentioned as much as the others, and suppliers can learn from… Read more »
As RNDC continues to sell its operations across the country, this month’s distribution moves see independent and major brands scattering to new partnerships. Meanwhile, a wave of ready-to-drink (RTD) brands are pushing into new markets from Wisconsin to Southern California.
Trends worsened through mid-April for the majority of the 25 largest beer category vendors at off-premise retailers, according to market research firm Circana. Total beer recorded dollar sales gains of 0.9%, while volume, measured in case sales, declined 0.7%, year-to-date (YTD) through April 19 at multi-outlet grocery, mass retail and convenience stores (MULO+C). In the last four weeks (L4W), those metrics decelerated to +0.1% in dollar sales and -1.4% in volume.
