Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Featured Beyond Beer Content

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.

Additional Content

Online Grocery Retailer Thrive Market Drops Alcohol, Bets Big on ANA

Online Grocery Retailer Thrive Market Drops Alcohol, Bets Big on ANA

Thrive Market is going dry. The online grocery retailer announced today it is adding more than 100 SKUs across 20 brands to its adult non-alcoholic (ANA) beverage set, while simultaneously dropping all of its existing alcoholic offerings.

BevNET Live Day 2: The Evolution Of Beverage Biz Leadership

BevNET Live Day 2: The Evolution Of Beverage Biz Leadership

The personal and professional responsibilities of a modern beverage entrepreneur were in the spotlight on Day 2 of BevNET Live LA 2025, as founders and leaders discussed strategies to effectively meet the changing role of running a beverage business.

PepsiCo Announces North America Supply Chain ‘Strategic Review’

PepsiCo Announces North America Supply Chain ‘Strategic Review’

Amid reported settlement talks with $4 billion activist investor Elliott Investment Management, PepsiCo announced on Monday that it is evaluating an integrated model for its North America supply chain and go-to-market optimization initiatives.

BevNET Live Day One Recap: What Went Right for Poppi and Health-Ade

BevNET Live Day One Recap: What Went Right for Poppi and Health-Ade

The past year saw some major M&A deals, and day one of BevNET Live Winter 2025 in Marina Del Rey, Calif., served as the perfect platform to sit down with the leaders of Poppi and Health-Ade Kombucha to learn how they steered their businesses to an exit. The annual beverage industry conference also featured no shortage of panels covering investment trends, startup strategy and the ongoing issues in the space from a looming hemp ban to rising costs.

Monster and Coca-Cola Strengthen Partnership to Drive Global Growth

Monster and Coca-Cola Strengthen Partnership to Drive Global Growth

Monster Beverage Corp. and The Coca-Cola Company have eliminated “undue friction” in their distribution relationship. Free from those frictions, Monster is now ready to leverage the partnership to expand its beverage category reach and fuel global growth, leadership shared this week.

Curious Elixirs’ John Wiseman On A Decade In Adult Non-Alc

Curious Elixirs’ John Wiseman On A Decade In Adult Non-Alc

The Zero Proof Playbook is BevNET’s exclusive interview series with the pioneers and experts who are shaping adult non-alc (ANA) spaces – uncovering the trends and on-the-ground data driving it forward. John Wiseman founded NA craft cocktail company, Curious Elixirs before the adult non-alc (ANA) category even had a name in the U.S. While running… Read more »

Press Clips: Pike to Close Pub & Fish Bar; Molson Coors Shares Michelle St. Jacques’ Severance Package

Press Clips: Pike to Close Pub & Fish Bar; Molson Coors Shares Michelle St. Jacques’ Severance Package

Pike Brewing (Seattle, Washington) will close Pike Pub and Pike Fish Bar, both located at the city’s iconic Pike Place Market, it announced this week. Details of Molson Coors chief commercial officer Michelle St. Jacques’ separation from the company were laid out in a Form 8-K filing Thursday with the U.S. Securities and Exchange Commission.