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Beyond Beer
Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
Check out news items initially reported in the Brewbound Insider Newsletter November 5-6, including headlines from the BA, BLS, Fathers and Notch Brewing.
Bell’s Brewery wants to make its new Two Hearted IPA stubby glass bottles available in every bar and on retailer’s floor as part of the flagship brand’s 30th anniversary push.
Sazerac has acquired Oregon’s Full Sail Brewing in an effort to expand its production capacity for its growing portfolio of ready-to-drink (RTD) offerings, according to the company.
It’s too early to consult the tarot cards about beverage-alcohol’s Halloween performance, but the penultimate week of spooky season may be less grim than expected, according to the latest weekly scan data report from market research firm Circana.
The Zero Proof has named beverage veteran Jill Sites as vice president of sales and former Coca-Cola finance director Montaser Aboshady as vice president of finance, the company announced Thursday.
RationAle Brewing is partnering with CPG incubator L.A. Libations and bev-alc offshoot Homestead Brands as the non-alcoholic beer maker enters a new phase aimed at speeding up growth and building toward an eventual exit.
Athletic Brewing’s partnership with NFL quarterback Drake Maye could be a case study in why authentic celebrity collaborations reap the greatest rewards.
Convenience retailers’ outlooks on the beer category have warmed up in Q3, according to the latest Beverage Bytes survey from Goldman Sachs. Respondents, who represent about 10% of the c-store channel (approximately 15,000 retailers), reported that they expect beer sales to increase 3% year-over-year (YoY) in the Q3 survey, up from +2% in Q1.