Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

Submit News
Involved in the beyond beer space and have company or product news? Submit your news.

Featured Beyond Beer Content

Molson Coors to Acquire Monaco Maker Atomic Brands

Molson Coors to Acquire Monaco Maker Atomic Brands

Molson Coors has struck a deal to acquire spirits-based, ready-to-drink (RTD) cocktail pioneer Atomic Brands, whose Monaco Cocktails entered the then-nascent space in 2012. The deal should come as no surprise, as it aligns with Molson Coors’ goals to expand its beyond beer portfolio, part of the Horizon 2030 plan CEO Rahul Goyal outlined earlier this year.

Additional Content

Mark Anthony Brands to Acquire Finnish Long Drink

Mark Anthony Brands to Acquire Finnish Long Drink

Mark Anthony Brands announced it has struck a deal to acquire the Finnish Long Drink, the popular gin-based, ready-to-drink (RTD) canned cocktail. The company expects the transaction to close in the coming weeks.

SEC Sues Drake’s Organic Spirits For $2.4M In Investor Fraud

SEC Sues Drake’s Organic Spirits For $2.4M In Investor Fraud

The U.S. Securities and Exchange Commission (SEC) has filed a lawsuit against Mark D. Anderson, the founder and former CEO of shuttered Drake’s Organic Spirits, alleging he orchestrated a years-long investor fraud scheme that raised $2.4 million.

Report: Sazerac Explores Brown-Forman Deal

Report: Sazerac Explores Brown-Forman Deal

Weeks after Pernod Ricard and Brown-Forman confirmed that they are in merger talks, Sazerac is now reportedly eyeing a deal with the Jack Daniel’s maker.

Minnesota Grants Target 72 Licenses for Expanded THC Sales

Minnesota Grants Target 72 Licenses for Expanded THC Sales

THC drinks will have an expanded potential retail set in Minnesota. Despite an existential timeline ticking on the category’s future, beverage retailers continue to add intoxicating hemp drinks to store shelves. Target is the latest to go deeper in the set…at least in its home state.

Tetra Pak Breaks Ground on U.S. HQ Facility Expansion

Tetra Pak Breaks Ground on U.S. HQ Facility Expansion

Carton packaging innovator Tetra Pak broke ground on a new facility at its U.S. and Canada headquarters in Denton, Texas last month as part of an expansion of its Product Development Center.

Mocktail Club Cracks The Control State Retail Channel

Mocktail Club Cracks The Control State Retail Channel

Mocktail Club, the NA sparkling beverage brand founded by Pauline Idogho in 2019, has accomplished an unlikely feat: landing placement in 100 Virginia ABC stores, possibly one of the first times an adult non-alc (ANA) brand has cracked a control state system.

Pete Marino to Exit Bardstown Bourbon

Pete Marino to Exit Bardstown Bourbon

Bardstown Bourbon’s president Pete Marino is leaving his post in June after three years with the company.