THE INDUSTRY IS CHANGING, LET'S TALK ABOUT IT.
Craft beer retail sales account for over 24 percent of the more than $100 billion beer industry, and dollar growth grew by 7 percent in 2018. But traditional beer no longer accounts for the majority of alcohol servings in the U.S., so how do small beer thrive at a time when wine and spirits brands are increasingly capturing market share? And how will the relationship between independent craft breweries and strategic acquirers in search of new growth opportunities continue to evolve? As the marketplace gets more competitive, what will tomorrow’s partnerships look like?
With so much more to discuss in a changing industry, we introduced a second day to the conference last year. At Brewbound Live, we’ll examine strategies for growing beer sales while also exploring emerging categories such as hard seltzer, cannabis, cider, alcoholic kombucha and low- and no-alcohol offerings.
DISTINGUISHED PROFESSIONALS SPEAK ON THE EVOLVING INDUSTRYWe are honored to have trailblazers, trendsetters and rising stars join us on stage. They speak at Brewbound Live because they’re focused on the future of the beer industry. Our on-stage content is specifically designed with founders, C-level executives, and decision-makers in mind.
20+ industry leaders and innovators will speak at Brewbound Live this December.
Stay tuned for more speaker announcements in the coming weeks!
Co-Owner & Co-Founder, Austin Beerworks
Adam DeBower is co-owner of and co-founder of Austin Beerworks, a small regional craft brewery based in Austin, TX. Adam and his 3 partners opened Austin Beerworks in early 2011 and the brewery has since grown to nearly 60 employees and produces more than 20,000 bbls of beer annually. Austin Beerworks is also the largest wholly self-distributed brewery in the state of Texas. A brewer by trade, Adam is currently the Operations Manager for the brewery and oversees the engineering, installation, and maintenance of major plant equipment. Adam also serves on the Board of Directors for the Texas Craft Brewers Guild. He was first elected in 2015, has been Vice-Chair of the board since 2017, and has served as the Guild's Legislative Committee chair since 2017. Most notably, Adam led the Guild's 2019 legislative efforts to modernize Texas' outdated and byzantine alcoholic beverage code, and successfully advocated to legalize beer-to-go sales for Texas Craft Brewers.
VP of Innovation, MillerCoors
In late 2017, Colucci took over marketing the No. 2 U.S. brewer’s innovation portfolio. She’s been busy. She led the successful April 2019 launch of Cape Line Sparkling Cocktails, which ranked among the category’s top ten growth brands for 14 weeks, according to Nielsen. She also spearheaded the launch of MoVo wine spritzers and the push behind a La Colombe branded hard cold-brew coffee drink for fall. A year earlier, she spearheaded the successful national rollout of Arnold Palmer Spiked, another innovative co-branded product. If that seems like a lot in a little time, it’s because she’s worked to make the brewer more agile, in one case cutting 10 months off the usual timeline for a national launch. Prior to joining MillerCoors, Sofia spent seven years at PepsiCo in a variety of roles, including leading innovation for its North American Nutrition portfolio, which includes brands such as Tropicana, Quaker and Naked Juice. The Canadian-Uruguayan Colucci began her career at Toronto-based Maple Leaf Foods. She’s fluent in Spanish and her out of office interests include music, food, fitness and travel.
Co-founder and CEO, Monday Night Brewing
Jeff Heck co-founded Monday Night Brewing in Atlanta, GA in 2011. The company began when a small group Bible study started homebrewing in Jeff’s garage socially, and has grown to a two (soon-to-be-three) taproom operation distributing across the Southeast, with nearly 50 full-time employees. In his role as CEO, Heck oversees all aspects of Monday Night’s operations and strategy, with the aim of fulfilling the company’s purpose of “deepening human relationships over some of the best beer in the country.” A native of Cincinnati, OH, Heck graduated from Harvard University and spent over 10 years in private equity and corporate M&A before co-founding Monday Night. He and his wife of 15 years have four children and live just a mile from the brewery in Atlanta.
Director of Product Development, Deschutes Brewery
Veronica Vega is the Director of Product Development at Deschutes Brewery, the 10th largest craft brewery in the U.S. Veronica is a member of the senior leadership team at Deschutes and brings a high level of expertise to the brewery’s daily operations as well as the strategic vision for the company. She started at Deschutes in 2006 as a tour guide and in 2015, at the age of 35, Veronica became the Brewmaster of Product Development and is now in one of the top positions in the company as Director of Product Development. Veronica is a member of the Master Brewers Association of Americas, shares her passion for brewing and beer in many respected speaking engagements and has been highlighted in several craft brewing and lifestyle publications. Veronica is extremely creative, enthusiastic and passionate not only about craft beer and brewing, but in her life and activities outside of her career as well. Veronica is very involved in the brewing community and is a mentor for many women both in and out of the industry. Veronica is devoted to her husband and two children, her passion for farming and outdoor recreation and her Deschutes Brewery family. Veronica can be reached at firstname.lastname@example.org.
Director of Marketing, Sufferfest Beer Company
After years of experience in the B2B Tech and E-Commerce, Margaret transitioned into building a consumer-focused brand at Sufferfest Beer Company. Motivated to disrupt one of the oldest industries in America, marketing a women- and athlete-focused beer brand allows for equally innovative and disruptive marketing strategies to capture and inspire the consumer. She has built an engaged community within the "better for you" movement, advocating for the role of beer in the fit and active consumer's beverage lineup. Sufferfest was acquired in early 2019 by Sierra Nevada Brewing Company, where Margaret maintains her role as Director of Marketing. When she’s not waxing poetic about booze, Margaret’s out earning her brew on the trails as a runner or in the gym as a yoga teacher.
Co-founder, Brewmaster, Reuben's Brews
Vice President of Sales, Kiva Confections
Brian has 17 years of sales and distribution experience in cannabis and craft beer and is a proven leader with experience building sales and logistics teams, national account strategy, and brand development. Prior to Kiva, Brian spent 16 years in craft beer leading sales and distribution strategies for the leading craft beer organizations including Stone Brewing Co. (Sr. Director Sales), Golden Road Brewing (VP Sales), and Sierra Nevada Brewing Co. After developing Stone Brewing’s national account strategy as Director of National Accounts he most recently lead Stone Distributing as the largest craft only distributor on the west coast, 2nd largest in the United States, managing a portfolio of 40 craft breweries, 90 sales professionals and logistics teams reaching Southern & Central California. He holds a Bachelor’s Degree in Organizational Theory from Arizona State University.
VP, Beverage Alcohol Practice, Nielsen
As Vice President of Nielsen’s Beverage Alcohol Practice, Danelle provides industry thought leadership and best practice solutions to beer, wine, and spirits clients, industry groups, and the media. She is committed to leveraging Nielsen’s breadth of resources to provide an integrated and holistic understanding of consumer behavior and retail trends across beer, wine, and spirits. Danelle has more than 15 years of marketing experience, and has been with Nielsen for over 10 years, working across various clients in the food, beverage, and consumer goods industries. Prior to joining the Beverage Alcohol Practice, Danelle led Nielsen’s business at MillerCoors in Chicago. Danelle received her MBA from the University of Pittsburgh, and her BA in International Studies and Economics from Allegheny College in Pennsylvania.
Manager, Bev Alcohol Practice Area, Nielsen
Caitlyn Battaglia is a Manager within Nielsen's Beverage Alcohol Practice Area, where she supports Nielsen's initiatives and thought leadership across beer, wine, and spirits clients. She has been with the Practice Area for more than three years. Prior to joining the Beverage Alcohol Practice Area, Battaglia worked in advanced analytics focusing on pricing and promotion as well as sales and marketing effectiveness. A current Roanoke, VA resident, she holds a B.A. from Denison University and has been with Nielsen for over six years.
President, Sales, Brew Pipeline
Marty helped build two well-known field teams from scratch during stints with both Oskar Blues Brewery and Ninkasi Brewing Co. Founder of E3 Craft Strategies, he consulted with craft brewers on branding, annual business plans, core competencies, and responsibilities within sales, supply chain, key account operations, and marketing. Going on his forth year, Marty instructs a course on sales and distribution for Portland State university in their Beer Business certificate program. Today, Marty leads a team of regional sales directors at Brew Pipeline, focusing on innovative revenue generation for breweries, retailers and distributors.
Representative, Texas House of Representatives
Eddie Rodriguez represents District 51 in the Texas House of Representatives, a diverse district spanning from urban neighborhoods in East Austin to rural communities in Southeast Travis County. He was first elected to represent District 51 in 2002 and was re-elected to his ninth term in office in November 2018. Eddie serves on the House Committees on Calendars, State Affairs and Ways & Means in the 86th Texas Legislature, playing a central role in influencing some of the most significant bills before the state legislature and controlling their flow through the legislative process. His accomplishments in the most recent legislative session included changing the law to allow "Beer-to-Go" sales by Texas craft brewers, expanding the state's cottage food law and expanding options for survivors of family violence to terminate their leases in order to escape threatening situations. Rep. Rodriguez is a co-founder and chair of the Texas House Farm-to-Table Caucus and the first-ever policy chair of the Mexican American Legislative Caucus. His legislative priorities include affordability, economic development & job creation, public education, voting rights, improving nutrition & reducing hunger, gun safety, fighting for equality, protecting the environment and ensuring that all Texans have access to quality, affordable healthcare.
Sales Director, NUG
Ted Whitney is a seasoned sales professional with deep experience in the craft beer industry. He transitioned to the cannabis industry to serve as Sales Director of vertically integrated cannabis brand NUG and develop a highly effective sales team focused on developing a meaningful and rewarding place for its members to thrive. Before joining Oakland, CA-based NUG, he built out Avery Brewing Company’s sales program in Boulder, CO and expanded the organization’s footprint nationally. Following his role as Sales Director at Avery, Ted worked as National Sales Director for 21st Amendment in San Francisco, growing the brewer’s sales team and developing various programs that increased demand for craft beer. There, he hired and led a 30-person sales team and helped the organization become one of the fastest-growing breweries in the country. After just two years under Ted’s supervision, 21st Amendment moved from its position as 150th to being ranked the 38th largest craft brewer of nearly 6,500 brewers at the time. Most recently, Ted served as National Sales Director and Partner at Melvin Brewing, growing the organization’s sales team and playing an integral role in helping it become the third brewer ever to reach 20,000 beer barrels in sales in less than two years.
VP of Operations, Theory Wellness
Soul Founder & Funk Strategist, Turn It Up Media
After successfully elevating the Oskar Blues Brewery brand nationally for over a decade, Chad Melis has become a brand of marketing professional uniquely his own. Chad Melis was the driving marketing force growing Oskar Blues Brewery from a small Colorado craft brewery of 13,000 bbls. to an iconic national brand in all 50 states, producing over 200,000 bbls. at his departure. As the company grew he took on the Marketing Director role with CANarchy Craft Brewery Collective, playing a key role developing and announcing the CANarchy go to market strategy and narrative as they approached 500,000 bbls. In July of 2018 Chad and his wife Marily started “Turn It Up Media”, their own Brand Strategy/Sales & Marketing Integration, Media Relations and Content Development company, CANarchy became their first client. With PR savvy and an uncanny knack for brand strategy, Chad has an iron-clad grasp on how to provide clients with a road map to meet their individual goals. Chad was the marketing chair for the Colorado Brewers Guild and is a founding (and active) board member of Can’d Aid, a national non-profit that spreads people powered do-goodery through Towns, Tunes, Treads + Trails and Love Yur Mama efforts nationwide.
CPA, CGMA, Principal, Perkins & Co
Activator. Strategist. Leader. An astonishing achiever who transforms passion into action. A sought-after brewery industry finance and accounting expert, Maria grew up in South Carolina. Before she became a CPA, far-flung interests took her to the College of Charleston, where she earned an Arts Management degree and launched her first career in the radio and music industry. Honoring a lifelong love of business, Maria then earned a post-baccalaureate in Accounting from Linfield College shortly after moving to Oregon. Over a decade, she worked as a tax accountant, founded a successful accounting business that served the alcoholic beverage industry, spoke at countless brewery conferences, and recently authored Small Brewery Finance (available October 7, 2019). We couldn’t be happier to have this dynamo at Perkins & Co as our newest Client Accounting Services Principal. Here, you’ll find her digging deep to help clients solve problems and build better businesses—that is, when she’s not teaching classes, taking in a concert, admiring professional photography, or traveling the world. There’s little Maria hasn’t done, and undoubtedly far more she has yet to do.
Partner, Harris Beach
Brendan is partner with law firm Harris Beach and based out of in New York. He represents over 160 clients in the alcoholic beverage space including with regard to issues ranging from trademark to distribution contracts to real estate and bankruptcy. He’s been quoted on legal issues in the beer industry in the Wall Street Journal, Chicago Tribune, and San Francisco Chronicle among other places. Brendan is also a dedicated craft beer fan and has been a home brewer for over 10 years. Several of his recipes have even been brewed commercially.
RESPONDING TO YOUR FEEDBACK: TWO DAYS & TIERED PRICING
We heard from many that two full days of content would be better than 1, so as of this year, we have implemented both early-stage and advanced content starting on the first day. The program kicks off with Crash Course education for early-stage breweries and Breakout Sessions for companies beyond startup mode.
We’ve also been told resoundingly that Brewbound Live would be more beneficial if it was easier to bring additional decision makers to network, solve problems and gain first hand insights across the organization. So we’ve introduced new tiered production-based pricing that will allow you to bring more attendees to do more business.
Designed for breweries that have moved beyond startup mode, the new Breakout Sessions dive into best practices for brewery leaders. The sessions provide an opportunity for attendees to reflect and ask questions before looking at the bigger picture later that day. There are three breakout sessions, each 45 minutes long.
The Brewbound Live Crash Course is a special half-day session designed for early-stage companies and industry newcomers. The morning seminar is open to anyone interested in getting ahead in the brewing world, but the content has been specifically designed to help companies that are 1-3 years old.
If you're already registered to attend Brewbound Live Winter 2019, the Breakout Session and Crash Course programs are included with registration.
PITCH SLAM: SHARE YOUR STORYBrewbound Live Pitch Slam 11, presented by Craft Brew Alliance, supports the growth of startups within the beer, cider, hard seltzer, alcoholic kombucha and cannabis categories by opening doors and helping them achieve their next milestones
The business pitch competition, which has helped foster partnerships and led to a pair of deals, is a showcase for entrepreneurs looking to expand their reach. The Pitch Slam two-day experience exposes up-and-coming brands to a national industry audience and provides them with valuable education and feedback to grow their business.
DAY 1: EDUCATIONAL SESSION & SEMIFINAL PITCHES
The first day of the competition is a half-day of education and one-on-one interactions with the best in the business, which culminates in the semi-final round of pitches. Judges who have sampled the products provide initial feedback, deliberate and then select five finalists, who advance to the Brewbound Live main stage on the following day.
DAY 2: FINAL PITCHES ON THE MAIN STAGE
On the second day of Brewbound Live, finalists deliver an expanded pitch to the audience, judges and international livestream viewers. The judging panel provides additional feedback on the products and pitches, and the winner is announced at the end of the show. Following the conference, the Pitch Slam winner is interviewed on Brewbound’s Livestream Studio about the experience and their future plans.
SAMPLE BAR: PRODUCT SPOTLIGHT & DISCOVERYShowcase innovative products to the industry over the course of two days. Attendees can taste offerings that will inspire discussion around styles, brewing techniques, trends, and more. This also gives brewers an opportunity to receive feedback from industry professionals and peers.
TASTE RADIO LIVE: BEHIND THE SCENES LOOK AT OUR PODCAST
Taste Radio Live is coming to Santa Monica this winter. For the first time, event attendees will have behind-the-scenes access to a live recording of Taste Radio. We plan to announce a line-up that includes two industry all-stars.
A DEEP DIVE INTO A HOT EMERGING CATEGORY
The massive interest in -- and approaches to -- the incorporation of Marijuana, Hemp, THC and CBD as functional ingredients in food and beverage brands is shared by new companies and existing brands alike. Nevertheless, there is still much to understand. Food, beverage and beer professionals are invited to navigate an ambiguous cannabis market and explore how it could impact their businesses at the one-day forum.
Hosted on December 6th, the Friday after Brewbound Live, attendees of the conference will receive special rates to the forum.
STAY AT THE LE MÉRIDIEN DELFINA SANTA MONICA
Brewbound's winter event takes place in Santa Monica at the Le Méridien Delfina Santa Monica, just four blocks away from Santa Monica's famous beachfront. The discounted room block is available on a first come, first served basis for registered attendees. Get first access by registering today!
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