Big Beer

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Molson Coors FY24 Shipments -6.4%, Depletions -3.4%; Expect Low-Single-Digit Growth in 2025

Molson Coors FY24 Shipments -6.4%, Depletions -3.4%; Expect Low-Single-Digit Growth in 2025

Molson Coors Beverage Company’s overall business remained in the red as the company closed its 2024 fiscal year. However, the fourth quarter showed improvement over the double-digit declines reported in Q3, and leadership is confident the company can return to growth in 2025, according to Molson Coors’ earnings call today with investors and analysts.

Tilray Ceases Large-Scale Production at Revolver; Taproom Remains Open

Tilray Ceases Large-Scale Production at Revolver; Taproom Remains Open

Tilray Brands is moving large-scale production from Revolver Brewing’s facility in Granbury, Texas, to other facilities, the company confirmed in a statement to Brewbound. Revolver’s Texas location “will continue to operate, focusing on unique and innovative brews, and the taproom will remain open.”

Additional Content

A-B Touts Michelob Ultra Zero as Top NA Volume Brand; Heineken Still Leads in Dollar Sales, While Athletic Family Still Runs Ahead Of Pack

A-B Touts Michelob Ultra Zero as Top NA Volume Brand; Heineken Still Leads in Dollar Sales, While Athletic Family Still Runs Ahead Of Pack

Michelob Ultra Zero is now the No. 1 non-alcoholic beer brand by volume in off-premise scans tracked by Circana for the 12-week period ending February 8, Anheuser-Busch InBev shared this week. A-B hailed the brand as the “fastest-growing” NA beer in the industry. Although Michelob Ultra Zero is the top NA volume brand, it trails Heineken 0.0 in dollar sales.

Molson Coors FY25 Shipments -8.6%, Depletions -5.4%; Launches Horizon 2030 Biz Plan

Molson Coors FY25 Shipments -8.6%, Depletions -5.4%; Launches Horizon 2030 Biz Plan

Molson Coors Beverage Company’s global business recorded declines across shipments, depletions and net revenue in 2025, the company shared Wednesday. In addition to reporting its Q4 and full-year financial results, Molson Coors’ top executives unveiled a new business strategy, Horizon 2030, during the CAGNY Conference in Florida.

Boston Beer Top Execs Receive 3% Pay Bumps in 2026, Pull in Nearly $2.3M in Bonuses

Boston Beer Top Execs Receive 3% Pay Bumps in 2026, Pull in Nearly $2.3M in Bonuses

Boston Beer Company’s top executives are receiving 3% raises, plus bonuses for 2025 performance, according to an 8-K filed Tuesday with the U.S. Securities and Exchanges Commission. Those bonuses are on the lower end of the 3% to 8% bonus range allocated by Boston Beer at the start of 2025.

Tilray Strikes 5-Year Licensing Deal with Carlsberg for US Market

Tilray Strikes 5-Year Licensing Deal with Carlsberg for US Market

Tilray Brands has signed a multi-year licensing deal with the Carlsberg Group to produce, market, sell and distribute the Danish brewer’s portfolio – including Carlsberg, Carlsberg Elephant, Kronenbourg 1664 and Kronenbourg 1664 Blanc – in the U.S. The partnership has an initial five-year term, beginning January 1, 2027.

Heineken 0.0 Line Extensions Hitting Retailers Next Month

Heineken 0.0 Line Extensions Hitting Retailers Next Month

Heineken is expanding its non-alcoholic (NA) beer line with two new Heineken 0.0 flavors: Cold Pressed Lime and Nectarine Juniper. The first flavor varieties for the NA beer brand will launch next month in the U.S., Heineken USA CEO Maggie Timoney shared last week.

Heineken to Cut Up to 6K Jobs in Next 2 Years

Heineken to Cut Up to 6K Jobs in Next 2 Years

Heineken N.V. will slash around 7% of its 87,000-person global workforce over the next two years, the company announced Wednesday during its full-year 2025 earnings report.

CMO Lesya Lysyj to Exit Boston Beer in March

CMO Lesya Lysyj to Exit Boston Beer in March

Boston Beer Company CMO Lesya Lysyj will step down from her role, effective March 6, according to an 8-K filing with the U.S. Securities and Exchange Commission.

Circana January Report: Easier Comps Boost Craft Beer’s Off-Premise Sales, Long-Term Declines Persist

Circana January Report: Easier Comps Boost Craft Beer’s Off-Premise Sales, Long-Term Declines Persist

If December’s trends reversed craft beer’s fortunes in the off-premise, January’s easier comps added a strong tailwind. Craft continued to outpace the overall beer segment in the convenience channel, with dollar sales up 5.4% and volume, measured in case sales, up 0.4% year-to-date (YTD) through January 25, according to market research firm Circana.