Data

Dive into the latest beer industry data including reporting from NIQ, Circana, and the Beer Institute. Explore beer market dynamics, consumer preferences, purchasing patterns, and regulatory developments to help you make data-driven decisions about your beverage alcohol business.

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Want to go deeper? Watch our Data Club video series which dives into timely market trends and consumer behavior with industry leaders who have access to the data points and insights.

Featured Data Content

Overcoming the Beeriers to the Evolving Consumer, with NIQ & 3 Tier Beverages

Overcoming the Beeriers to the Evolving Consumer, with NIQ & 3 Tier Beverages

From Generation Z to the silver tsunami, keeping up with consumers and their rapidly changing drinking habits isn’t easy. We try to break the mystique with a presentation by NIQ beverage alcohol vertical director of thought leadership Kaleigh Theriault and 3 Tier Beverages analytics and client success consultant Stephanie Roatis.

23 Data Points That Defined 2023

23 Data Points That Defined 2023

The beer industry’s chief economists discussed beer’s data, challenges and opportunities. Bart Watson and Lester Jones, chief economists of the Brewers Association and the National Beer Wholesalers Association, respectively, shared the stage to provide an update on beer industry trends and the trajectory heading into 2024.

Additional Content

Bart Watson: Differentiation Vital for Craft to Return to Growth

Bart Watson: Differentiation Vital for Craft to Return to Growth

For craft breweries to return to growth, they have to do more than just make great beer, Brewers Association (BA) chief economist and VP of strategy Bart Watson said during his state of the industry address Tuesday on Day 2 of the Craft Brewers Conference (CBC) in Las Vegas.

State of Bev-Alc Report: Non-Alc Gaining Share of Sip, Bev-Alc Losing Displays

State of Bev-Alc Report: Non-Alc Gaining Share of Sip, Bev-Alc Losing Displays

Fewer displays in beverage-alcohol, notably in premixed cocktails, beer and cider, should be considered a warning sign for suppliers, according to a new report from Circana. The market research firm’s “State of the CPG Beverage Alcohol Industry” report explores factors driving demand and identifies key growth opportunities in the bev-alc market.

BI: Domestic Tax Paids Post Strongest Monthly Growth Since May 2021; Strongest Total February Volume Since 2016

BI: Domestic Tax Paids Post Strongest Monthly Growth Since May 2021; Strongest Total February Volume Since 2016

An estimated 11.9 million barrels of beer were shipped in February, a +7.9% increase year-over-year (YoY), marking the “strongest monthly growth in almost three years, since May 2021,” Beer Institute (BI) chief economist Andrew Heritage wrote in the trade group’s latest round of economic reports, citing estimates from the Alcohol and Tobacco Tax and Trade Bureau (TTB).

Bud Light, Hard Seltzer Losses Hit the Beer Category Hard in 2023

Bud Light, Hard Seltzer Losses Hit the Beer Category Hard in 2023

The beer industry’s 2023 performance was dragged down by two anchors: The continued decline of the once-meteoric hard seltzer segment and Bud Light’s calamitous losses in the face of a conservative-led boycott, Beer Marketer’s Insights senior editor Christopher Shepard said in his keynote address to the California Craft Beer Summit.