Data

NielsenIQ: Craft Beer Dollar Share Online Nearly Twice In-Store Share

NielsenIQ: Craft Beer Dollar Share Online Nearly Twice In-Store Share

Consumers spent $97 million on craft beer through e-commerce in 2020, which accounted for 24% of all beer category dollar sales online. In brick-and-mortar stores, however, craft beer makes up 12.6% of all dollar sales. In fact, craft has the second largest dollar share behind flavored malt beverages (32%), which include hard seltzers.

NielsenIQ: Hard Seltzer Sales Take Off at Convenience Stores

NielsenIQ: Hard Seltzer Sales Take Off at Convenience Stores

Hard seltzer dollar sales at convenience stores are increasing at nearly double the rates of the rest of the off-premise retailers tracked by market research firm NielsenIQ. Over the last four weeks(ending February 6), off-premise dollar sales of hard seltzers increased 105% at convenience stores compared to the same period last year, while sales increased 55.9% in food (+55.9%) and 59.9% in drug stores.

NielsenIQ: Off-Premise Beer Category Dollar Sales Up Through First Weeks of 2021

NielsenIQ: Off-Premise Beer Category Dollar Sales Up Through First Weeks of 2021

Off-premise beer category dollar sales increased 15.7% year-to-date through January 23, compared to the same period last year, market research firm NielsenIQ reported. For the four weeks ending January 23 (which includes December 28-31, 2020), off-premise dollars sales of the beer category — which includes core beer, flavored malt beverages, hard seltzers, ciders and malt liquor — increased 14.2%, indicating slight acceleration after January 1.

Nielsen CGA: Half of Legal Drinking Age Consumers Have Not Returned to On-Premise Channel

Nielsen CGA: Half of Legal Drinking Age Consumers Have Not Returned to On-Premise Channel

The number of legal drinking age adults who have visited on-premise establishments has remained stagnant at around 50% for several months, according to a report from Nielsen CGA, the on-premise arm of market research firm NielsenIQ. In the two weeks leading up to the January 8-10 survey period, 50% of respondents said they had gone out for a meal, which was the same number as those who had been out to a restaurant in the two weeks prior.

Drinking occasions remain less popular — 17% of respondents had gone out for a drink in the two weeks before the January 8-10 survey, an increase of 1% from the previous survey. Only 41% of respondents said they planned to visit a restaurant in the two weeks following the survey, but 18% said they would go out for a drink.

Rabobank: American Alcohol Consumers Now More Female than Male

Rabobank: American Alcohol Consumers Now More Female than Male

Americans’ consumption of alcohol has remained steady for nearly 15 years, but a new report from the research division of food and agribusiness financial firm Rabobank shows that Americans who imbibe are skewing more female, more diverse and older.

IRI: Off-Premise Beer Category Sales Reach Nearly $43.8 Billion in 2020

IRI: Off-Premise Beer Category Sales Reach Nearly $43.8 Billion in 2020

Total beer dollar sales in off-premise retailers reached nearly $43.8 billion in 2020, according to market research firm IRI. The firm, which tracks category-wide sales at major off-premise retailers, reported a 14.7% increase in dollar sales and a 10% increase in volume sales at multi-outlet and convenience (MULC) stores (grocery, drug, club, dollar, mass-merchandiser and military) through December 27, 2020.

Goldman Sachs: Hard Seltzer to Finish 2020 Up 155%; Could Reach $30B by 2025

Goldman Sachs: Hard Seltzer to Finish 2020 Up 155%; Could Reach $30B by 2025

Distributors expect the hard seltzer segment to end the year with 155% growth and come close to doubling in 2021 with much of the growth coming from leading brands, White Claw (Mark Anthony Brands) and Truly Hard Seltzer (Boston Beer Company), according to a report from Goldman Sachs Equity Research arm.

Brewers Association: Beer Premiumization Continues During Economic Downturn

Brewers Association: Beer Premiumization Continues During Economic Downturn

Consumers are continuing to trade up in their alcoholic beverage purchases, even as the COVID-19 pandemic-induced economic downturn continues, Brewers Association (BA) chief economist Bart Watson said during a webinar last week. “People still see beer as an affordable luxury, while beer has taken on a lot of price relative to wine and spirits,” he said.

Brewers Association: On-Premise Recovery Not Likely Until 2022

Brewers Association: On-Premise Recovery Not Likely Until 2022

On-premise retail sales will not rebound to pre-pandemic levels in 2021, Brewers Association (BA) chief economist Bart Watson shared yesterday in a webinar for members of the trade group. “The on-premise is not fully going to recover next year,” he said.

IRI: FMBs and Hard Seltzers Account For Half of Beer Category’s Off-Premise Year-to-Date Gains

IRI: FMBs and Hard Seltzers Account For Half of Beer Category’s Off-Premise Year-to-Date Gains

With two months left in 2020, beer category sales at off-premise retailers remain elevated, as on-premise establishments continue to grapple with capacity restrictions and, in some states and cities, on-site service shutdowns. Year-to-date through November 1, beer category dollar sales are up 15.5%, to $37.4 billion, at off-premise multi-outlet grocery stores, mass retailers and convenience stores, according to market research firm IRI.

Last Call: Fire at South Park Brewing; Nine Band Brewing Owner Accused of Homicide, Fraud Scheme

Last Call: Fire at South Park Brewing; Nine Band Brewing Owner Accused of Homicide, Fraud Scheme

An early morning fire Wednesday at San Diego-based South Park Brewing Company and Hamilton’s Tavern caused around $1 million in damage to the businesses; Tulsa-based Osage Casinos is cutting ties with Allen, Texas-based Nine Band Brewing Company after the brewery’s founder was arrested on homicide and federal fraud charges; and more news items.