Data

Nielsen Summer Recap: Hard Seltzer Drives Beer Category Growth

Nielsen Summer Recap: Hard Seltzer Drives Beer Category Growth

If Summer 2019 was the season hard seltzer found its footing, Summer 2020 was the year it blasted off. Off-premise dollar sales of hard seltzer between the Memorial Day and Labor Day weekends this year reached $1.75 billion — a full $1.1 billion more than the same period last year, according to market research firm Nielsen.

Nielsen: Beer Sales Slower Than Expected Heading into Labor Day

Nielsen: Beer Sales Slower Than Expected Heading into Labor Day

Well, that didn’t go as expected. Heading into the Labor Day holiday weekend, off-premise dollar sales of beer, cider and FMBs increased 12.2%, and once again topped $1 billion, for the one-week period ending September 5, according to market research firm Nielsen.

Nielsen: Slim Cans Account for 20.4% of Off-Premise Canned Beer Dollar Sales

Nielsen: Slim Cans Account for 20.4% of Off-Premise Canned Beer Dollar Sales

Aluminum cans are in short supply, and the shortage comes at a time when the can package is becoming more important to the beer category as brewers shift their focus to off-premise sales during the pandemic. Market research firm Nielsen’s latest report highlights the growth and importance of cans to the beer category. The firm… Read more »

Nielsen: Hard Seltzers Cross $100 Million Mark for 10th Consecutive Week

Nielsen: Hard Seltzers Cross $100 Million Mark for 10th Consecutive Week

In any other year, 10 consecutive weeks of billion dollar off-premise beer category sales would be eye-opening. Consider that in all of 2019, there was just one week — the week of the July 4 holiday — in which beer category off-premise dollar sales topped $1 billion. Now, it’s a footnote in weekly reports.