Total beer dollar sales in 2019 increased to $37.2 billion in U.S. off-premise retailers, according to market research firm IRI. The Chicago-based market research firm, which tracks category-wide sales at major off-premise retailers, reported a 5.2% increase in beer dollar sales, and a 2.3% increase in volume sales at multi-outlet and convenience (MULC) stores (grocery, drug, club, dollar, mass-merchandiser and military) through December 29.
Hard seltzer is not a fad; it’s a category, Brandy Rand, the COO of market research firm IWSR, declared today during Beer Business Daily’s Beer Industry Summit in Palm Beach, Florida.
Off-premise dollar sales of hard seltzers are on pace to hit $1.5 billion by the end of 2019, Nielsen’s beverage alcohol practice team shared earlier this month during the Brewbound Live business conference in Santa Monica. Nielsen’s beverage alcohol practice team members Danelle Kosmal and Caitlyn Battaglia shared that hard seltzers now account for 5% of all beer category dollars.
With just one month left in 2019, off-premise beer dollar and volume sales appear poised to finish in the black. Through the first 11 months of 2019, off-premise beer category dollar sales in multi-outlet and convenience stores tracked by market research firm IRI are up 5.2%, to nearly $34.5 billion, while volume sales are up 2.3%. The largest dollar sales growth in 2019 thus far has come from flavored malt beverages, including hard seltzers.
Craft brewers are on pace for another year of low single-digit growth, the Brewers Association announced today in its annual “The Year in Beer” review. The not-for-profit trade organization representing small and independent U.S. craft breweries projects 2019 volume growth of 4%, down slightly from the 2018 number.
The tidal wave of hard seltzers shows no signs of slowing down, market research firm Nielsen’s beverage alcohol practice team shared Thursday during the Brewbound Live business conference in Santa Monica.
The key summer selling season ended on a high note for the beer category, as dollar sales of beer, cider and FMBs increased 4.4% in off-premise retailers during the Labor Day holiday week (ending August 31) compared to the same time last year, market research firm Nielsen reported.
Halfway through 2019, volume growth for small and independent U.S. craft brewers has remained steady at 4 percent, according to data released today by national trade group the Brewers Association (BA). BA chief economist Bart Watson, in a press release, characterized craft brewers’ low- to mid-single-digit craft brewer volume growth as “a similar pattern” to recent years.
Year-to-date beer category dollar sales are up 3.5 percent, to nearly $19.5 billion, in off-premise retailers tracked by market research firm IRI. According to the Chicago-based firm, three segments — imports (+5.9), flavored malt beverages (+27.7 percent) and domestic super premiums (+12.6 percent) — have achieved nine-figure sales growth through July 14 in its multi-outlet and convenience store universe. In fact, dollar sales of FMBs, including popular hard seltzers, have topped $1.9 billion so far this year.
It’s an age-old question: What does a “craft beer drinker” look like? According to market research firm Nielsen, which presented findings from its newest “Craft Beer Insights Poll” (CIP) during a Brewers Association-sponsored webinar last week, the average weekly craft beer drinker is primarily male, between the ages of 21 and 44, and makes between $75,000 and $99,000 annually. However, those demographics are beginning to shift among less frequent consumers of craft, with 79 percent of women considering themselves monthly drinkers.
A majority of Americans say beer is their alcoholic beverage of choice during the July 4 holiday, according to a survey commissioned by national trade group the Beer Institute (BI). The poll — conducted by Quadrant Strategies between June 21-25 — asked 1,000 legal-drinking-age adults which alcoholic beverage they’d be consuming or serving during Independence Day. Beer was the answer for 75 percent of the respondents.
An important summer selling period is drawing near, and Brewbound has you covered with some of the most recent category data from market research firms such as Nielsen and IRI, as well as industry trade groups the Beer Institute (BI) and National Beer Wholesalers Association (NBWA).
More than half of the top 50 Brewers Association-defined craft brewing companies didn’t grow in 2018, according to data published in the May/June edition of the not-for-profit trade group’s New Brewer magazine. It’s the third consecutive year that at least half of the top 50 regional craft brewing companies — those producing between 15,000 and six million barrels of beer a year — didn’t grow. In 2018, 28 of the top 50 small and independent breweries either declined or remained flat. In fact, just seven companies in the top 20 posted mid-to-low single-digit growth.
The U.S. beer industry was responsible for creating more than 2.19 million jobs that paid more than $101 billion in wages and benefits in 2018, according to a joint study released today by industry trade organizations the Beer Institute (BI) and the National Beer Wholesalers Association (NBWA).