Articles Tagged with 'Data'

Beer Tops Social Conversations During Super Bowl LIV

Beer Tops Social Conversations During Super Bowl LIV

Surprising to almost no one, beer dominated social media conversations about alcoholic beverages during Super Bowl LIV, according to consumer insights firm Social Standards.

Regional Cider Brands Grew Sales, Category Share in 2019

Regional Cider Brands Grew Sales, Category Share in 2019

Cider category dollar share shrank in 2019, however, the growth of regional and local producers proved to be a bright spot, Danny Brager, senior VP of market research firm Nielsen’s beverage alcohol practice, shared Thursday during the American Cider Association’s (ACA) annual CiderCon conference in Oakland, California.

Super Bowl LIV Ushers in First Major Beer Occasion of 2020

Super Bowl LIV Ushers in First Major Beer Occasion of 2020

Sunday’s Super Bowl between the Kansas City Chiefs and San Francisco 49ers in Miami marks the first major beer-drinking occasion of 2020. In 2019, U.S. consumers spent $1.2 billion on beer at off-premise retailers in the two weeks leading up to the game between the Los Angeles Rams and New England Patriots, according to market research firm Nielsen. Those sales were roughly flat, though, down 0.5%, compared to 2018.

Cans Grew in On-Premise Retailers in 2019, while the ‘Long Tail’ Increased Draft Share

Cans Grew in On-Premise Retailers in 2019, while the ‘Long Tail’ Increased Draft Share

Beer depletions (sales from wholesalers to retailers) in 2019 were mostly flat compared to 2018, although there were a few spikes around summer holidays, National Beer Wholesalers Association chief economist Lester Jones shared during a webinar hosted by Fintech, a data, analytics and invoice processing platform for wholesalers.

IRI: Off-Premise Beer Sales Top $37 Billion in 2019

IRI: Off-Premise Beer Sales Top $37 Billion in 2019

Total beer dollar sales in 2019 increased to $37.2 billion in U.S. off-premise retailers, according to market research firm IRI. The Chicago-based market research firm, which tracks category-wide sales at major off-premise retailers, reported a 5.2% increase in beer dollar sales, and a 2.3% increase in volume sales at multi-outlet and convenience (MULC) stores (grocery, drug, club, dollar, mass-merchandiser and military) through December 29.

Brewbound Live 2019: Hard Seltzers on Pace for $1.5 Billion in Off-Premise Dollar Sales, According to Nielsen

Brewbound Live 2019: Hard Seltzers on Pace for $1.5 Billion in Off-Premise Dollar Sales, According to Nielsen

Off-premise dollar sales of hard seltzers are on pace to hit $1.5 billion by the end of 2019, Nielsen’s beverage alcohol practice team shared earlier this month during the Brewbound Live business conference in Santa Monica. Nielsen’s beverage alcohol practice team members Danelle Kosmal and Caitlyn Battaglia shared that hard seltzers now account for 5% of all beer category dollars.

Hard Seltzers Help Drive 2019 Beer Category Dollar Sales Growth through November

Hard Seltzers Help Drive 2019 Beer Category Dollar Sales Growth through November

With just one month left in 2019, off-premise beer dollar and volume sales appear poised to finish in the black. Through the first 11 months of 2019, off-premise beer category dollar sales in multi-outlet and convenience stores tracked by market research firm IRI are up 5.2%, to nearly $34.5 billion, while volume sales are up 2.3%. The largest dollar sales growth in 2019 thus far has come from flavored malt beverages, including hard seltzers.

Brewers Association: 4% Craft Volume Growth ‘Likely’ in 2019

Brewers Association: 4% Craft Volume Growth ‘Likely’ in 2019

Craft brewers are on pace for another year of low single-digit growth, the Brewers Association announced today in its annual “The Year in Beer” review. The not-for-profit trade organization representing small and independent U.S. craft breweries projects 2019 volume growth of 4%, down slightly from the 2018 number.

Nielsen: Total Beer Dollar Sales Grow 4.4% During Labor Day Week

Nielsen: Total Beer Dollar Sales Grow 4.4% During Labor Day Week

The key summer selling season ended on a high note for the beer category, as dollar sales of beer, cider and FMBs increased 4.4% in off-premise retailers during the Labor Day holiday week (ending August 31) compared to the same time last year, market research firm Nielsen reported.

Brewers Association: Mid-Year Craft Volume Growth ‘Steady’ at 4 Percent

Brewers Association: Mid-Year Craft Volume Growth ‘Steady’ at 4 Percent

Halfway through 2019, volume growth for small and independent U.S. craft brewers has remained steady at 4 percent, according to data released today by national trade group the Brewers Association (BA). BA chief economist Bart Watson, in a press release, characterized craft brewers’ low- to mid-single-digit craft brewer volume growth as “a similar pattern” to recent years.