Articles Tagged with 'Data'

Power Hour: Nielsen Shares Latest Craft Beer Consumer Insights

Power Hour: Nielsen Shares Latest Craft Beer Consumer Insights

Want to know what a craft beer drinker looks like in America? According to Nielsen, a weekly craft drinker is predominantly male, ages 21-34, and makes between $75,000 and $99,000 annually. Although that’s the profile of a frequent craft drinker, opportunities exist to reach a more diverse group of consumers, according to the research firm, which today shared the results of its fourth annual Craft Beer Insights Panel (CIP) survey, conducted by Harris Poll and commissioned by the Brewers Association (BA).

IRI Worldwide: Craft Beer Sales Up Narrowly Through Mid-Year

IRI Worldwide: Craft Beer Sales Up Narrowly Through Mid-Year

Midway through 2018, off-premise volume sales of craft beer across a variety of large-scale retail stores are up just 1.7 percent, according to market research firm IRI Worldwide. While craft beer dollar sales at grocery, club, drug, dollar, mass merchandiser and convenience stores were just shy of $2 billion through June 17, up 2.9 percent year-to-date, the most recent trends point to a slowdown as brewing companies head into an important summer season.

Beer Institute Projects Shipment Declines in 2018

Beer Institute Projects Shipment Declines in 2018

The Beer Institute (BI) is forecasting U.S. beer shipments to decline between one and three percent in 2018, chief economist Michael Uhrich shared during the national trade association’s “State of the Industry” webinar today.

Beer Distributors Convene on Capitol Hill to Discuss Growth Strategies

Beer Distributors Convene on Capitol Hill to Discuss Growth Strategies

Leaders from the beer industry’s three largest trade associations are vowing once again to unite brewers and distributors in an effort to return the category to growth. Speaking to a group of nearly 700 U.S. beer distributors attending the annual National Beer Wholesalers Association (NBWA) legislative conference on Monday in Washington, D.C., Beer Institute CEO Jim McGreevy called on industry members to work together to curb volume losses.

Off-Premise Beer Sales Up 1.5 Percent Through March, Says IRI Worldwide

Off-Premise Beer Sales Up 1.5 Percent Through March, Says IRI Worldwide

The latest snapshot of beer category health is out. Market research firm IRI Worldwide, which tracks category-wide sales trends at off-premise retailers, reported yesterday that dollar sales of beer at multi-outlet and convenience stores were up 1.5 percent through March 25.

IRI Worldwide: US Beer Sales Top $2 Billion in January

IRI Worldwide: US Beer Sales Top $2 Billion in January

Following a year of flat sales at off-premise retail in 2017, U.S. beer dollar sales increased 3 percent through the first four weeks of 2018, according to retail data provider IRI Worldwide. IRI, a Chicago-based market research firm that tracks category-wide sales trends at off-premise retailers, reported total U.S. dollar sales of about $2.2 billion through January 28 in its multi-outlet and convenience (MULC) universe of stores (grocery, drug, club, dollar, mass-merchandiser and military).

Brewers, Distributors Prepare for Super Bowl Week Sales

Brewers, Distributors Prepare for Super Bowl Week Sales

As Sunday’s Super Bowl matchup between the New England Patriots and the Philadelphia Eagles unfolds on the field, Anheuser-Busch InBev will be attempting to capture viewers’ attention by running six ads during the commercial breaks.

Report: US Beer Makers Shipped 3.8 Million Fewer Barrels in 2017

Report: US Beer Makers Shipped 3.8 Million Fewer Barrels in 2017

2017 was historically bad for U.S. brewers, who shipped 3.8 million fewer barrels of beer than the previous year, according to the Alcohol and Tobacco Tax and Trade Bureau’s (TTB) unofficial estimate of domestic tax paid shipments. According to industry trade association the Beer Institute (BI) — which represents the interests of all brewers and importers and publishes the TTB’s monthly estimates — U.S. beer companies shipped about 170 million barrels of beer in 2017, compared to nearly 174 million barrels in 2016.

IRI Worldwide: US Beer Sales Exceed $34 Billion in 2017

IRI Worldwide: US Beer Sales Exceed $34 Billion in 2017

U.S. beer volume sales were roughly flat in 2017, according to retail data provider IRI Worldwide. The market research firm, which tracks category-wide sales trends at off-premise retailers, reported that total U.S. beer dollar sales topped $34 billion in the firm’s multi-outlet and convenience (MULC) universe of stores (grocery, drug, club, dollar, mass-merchandiser and military).

IRI Worldwide: US Beer Sales Down Slightly Through Early November

IRI Worldwide: US Beer Sales Down Slightly Through Early November

With just six weeks left to go in 2017, U.S. beer volume sales are roughly flat, according to recent data from Chicago-based market research firm IRI Worldwide. The firm, which tracks category-wide sales trends at off-premise retailers, reported that U.S. beer volume sales were down 0.7 percent while total beer dollar sales have increased 1 percent through November 5.

Brewbound, Nielsen Study Reveals ‘Independence’ Matters

Brewbound, Nielsen Study Reveals ‘Independence’ Matters

Independence matters to craft beer drinkers. During Thursday morning’s New York version of the Brewbound Session, Nielsen senior vice president of beverage alcohol practice Danny Brager and associate client manager Caitlyn Battaglia revealed the findings of a new 2,000-person Harris Poll survey co-developed by Brewbound and Nielsen examining whether 29 popular buzzwords used to market beer are resonating with regular craft beer drinkers.