Through the first days of September, year-to-date off-premise beer category dollar sales are up 16.4%, according to market research firm IRI. Total beer sales have reached $30.1 billion in multi-outlet grocery, mass retail and convenience stores, the firm reported.
If Summer 2019 was the season hard seltzer found its footing, Summer 2020 was the year it blasted off. Off-premise dollar sales of hard seltzer between the Memorial Day and Labor Day weekends this year reached $1.75 billion — a full $1.1 billion more than the same period last year, according to market research firm Nielsen.
Despite out of stock issues from key suppliers, Labor Day weekend beer sales increased over the holiday weekend last year and indicate the beer category’s off-premise sales will finish the year strong, according to a report from Goldman Sachs Equity Research.
Well, that didn’t go as expected. Heading into the Labor Day holiday weekend, off-premise dollar sales of beer, cider and FMBs increased 12.2%, and once again topped $1 billion, for the one-week period ending September 5, according to market research firm Nielsen.
For the first time since April, off-premise beer category dollar sales dipped below $1 billion, to $987 million, for the one-week ending August 29, according to market research firm Nielsen.
If economic conditions in the United States worsen via recession or inflation, 39% of consumers said they wouldn’t cut back on purchases of beer or wine to save money, according to a survey conducted by Nielsen of 18,000 consumers from July 1-8.
New Belgium Brewing products account for one sixth of the top 30 craft beer brands, according to market research firm IRI.
Aluminum cans are in short supply, and the shortage comes at a time when the can package is becoming more important to the beer category as brewers shift their focus to off-premise sales during the pandemic. Market research firm Nielsen’s latest report highlights the growth and importance of cans to the beer category. The firm… Read more »
The top selling eight beer brand families have all surpassed $1 billion in sales at multi-outlet chain and convenience stores year-to-date, according to data shared by market research firm IRI, which includes sales data through August 9.
Consumers’ rates of visits to bars and restaurants remain somewhat flat at the country’s on-premise venues, with 46% of adults having dined out in the past two weeks, according to Nielsen CGA.
July 2020 marked the second consecutive month of increased year-over-year shipments, according to the Beer Institute (BI), which shared unofficial estimates of domestic tax paid shipments compiled by the Alcohol and Tobacco Tax and Trade Bureau (TTB).
After enhanced unemployment benefits ended last month, consumers reined in their grocery spending on most categories, except for beverage alcohol, according to a report from market research firm IRI.
In any other year, 10 consecutive weeks of billion dollar off-premise beer category sales would be eye-opening. Consider that in all of 2019, there was just one week — the week of the July 4 holiday — in which beer category off-premise dollar sales topped $1 billion. Now, it’s a footnote in weekly reports.
In a time when off-premise beer sales top $1 billion weekly, without the on-premise half of the trade, the beer industry still has “a hole to dig out of,” National Beer Wholesalers Association chief economist Lester Jones said during a webinar presented by invoice tech firm Fintech.