Data

IRI: Average Case of Beer Price Increases $1.32; Growth of New Belgium’s Voodoo Ranger Series Continues

IRI: Average Case of Beer Price Increases $1.32; Growth of New Belgium’s Voodoo Ranger Series Continues

The average price for a case of beer sold in off-premise retail chains has increased $1.32, to $26.47 year-to-date through April 18, compared to the same period last year, according to data shared by market research firm IRI. Segments with the biggest price bumps in 2021 include cider (+$1.76 per case, to $43.27), flavored malt beverages (+$1.28 per case, to $35.55) and imports (+$1 per case, to $33.36).

Fintech and NBWA: Beer Industry Lost $20B in Spending in 2020; On-Premise 80% Recovered

Fintech and NBWA: Beer Industry Lost $20B in Spending in 2020; On-Premise 80% Recovered

The loss of higher-margin on-premise consumption cost the beer industry more than $20 billion in 2020, National Beer Wholesalers Association chief economist Lester Jones reported yesterday during a webinar. “Volumes went up a little bit, maybe 0.5-1% up, but spending shifted dramatically,” Jones said. “

Nielsen CGA: On-Premise Sales Velocity +325% Over 2020; Florida Strongest On-Premise Market

Nielsen CGA: On-Premise Sales Velocity +325% Over 2020; Florida Strongest On-Premise Market

Sales velocities at bars and restaurants have more than tripled year-over-year (+325%) now that the calendar is cycling the strictest lockdown period in 2020, according to Nielsen CGA, market research firm NielsenIQ’s on-premise arm. “Across all states, value velocity remains strongly positive compared to last year, when on-premise decline was at its height,” Nielsen CGA reported.

Brewers Association’s State of the Industry: Overall Alcohol Consumption Steady; Premiumization Persists

Brewers Association’s State of the Industry: Overall Alcohol Consumption Steady; Premiumization Persists

Brewers Association (BA) chief economist Bart Watson this week delivered his annual state of the industry report virtually for the second time, due to the 2020 cancellation and 2021 postponement of the Craft Brewers Conference, now slated to take place this fall. In 2020, the nation’s 8,764 craft breweries posted a 9% decline in beer volume, so Watson delved into the market forces and consumer trends that led to the first volume decline recorded in BA history during a webinar for members.

Alcohol E-Commerce Household Penetration More Than Tripled in 2020

Alcohol E-Commerce Household Penetration More Than Tripled in 2020

When the COVID-19 pandemic forced most Americans to stay home except for essential errands last spring, on-demand alcohol delivery e-commerce platform Drizly’s sales skyrocketed. “We saw years’ worth of growth — five years’ worth of growth — in just a three-month timeframe,” Drizly chief operating officer Cathy Lewenberg said.

IRI: Craft Beer Sales Outpace Total Beer Category Through February 21

IRI: Craft Beer Sales Outpace Total Beer Category Through February 21

Craft beer’s dollar sales growth continues to outpace the overall beer category at off-premise retailers tracked by market research firm IRI. Year-to-date through February 21, dollar sales of craft beer have increased 17.2% compared to the same period last year, while total beer dollar sales are up 13.5%, the firm reported.

Watch Data Club: 3 Tier Beverages on the Pressures Facing Craft Brewers

Watch Data Club: 3 Tier Beverages on the Pressures Facing Craft Brewers

3 Tier Beverages founders Donn Bichsel Jr. and Joe Sepka and Brager Beverage Alcohol Consulting owner Danny Brager discuss the forthcoming “March Mountain” that the industry will begin cycling as the anniversary of the COVID-19 stock-up phase approaches. They also share advice on portfolio management, how to remain in the good graces of retailers and wholesalers that are cutting back on their product selections, product pricing and much more.