Articles Tagged with 'Data'

IRI Worldwide: US Beer Sales Down Slightly Through Early November

IRI Worldwide: US Beer Sales Down Slightly Through Early November

With just six weeks left to go in 2017, U.S. beer volume sales are roughly flat, according to recent data from Chicago-based market research firm IRI Worldwide. The firm, which tracks category-wide sales trends at off-premise retailers, reported that U.S. beer volume sales were down 0.7 percent while total beer dollar sales have increased 1 percent through November 5.

Brewbound, Nielsen Study Reveals ‘Independence’ Matters

Brewbound, Nielsen Study Reveals ‘Independence’ Matters

Independence matters to craft beer drinkers. During Thursday morning’s New York version of the Brewbound Session, Nielsen senior vice president of beverage alcohol practice Danny Brager and associate client manager Caitlyn Battaglia revealed the findings of a new 2,000-person Harris Poll survey co-developed by Brewbound and Nielsen examining whether 29 popular buzzwords used to market beer are resonating with regular craft beer drinkers.

IRI Worldwide: Beer Sales Flat Through Mid-May

IRI Worldwide: Beer Sales Flat Through Mid-May

U.S. beer volume sales were down 0.8 percent through the first 134 days of the year, according to data from market research firm IRI Worldwide. The company, which tracks category-wide sales trends at off-premise retail outlets, said total beer dollar sales were up 0.7 percent year-to-date through May 14, however, in its multi-outlet and convenience (MULC) store universe (which includes grocery, drug, Wal-Mart, club, dollar, mass-merchandiser and military stores).

Breaking Down the Latest Nielsen Insights

Breaking Down the Latest Nielsen Insights

Here’s a sobering statistic: One in six neighborhood bars have closed since 2004, according to a new Nielsen CGA report.