On-Premise and At-The-Brewery Trends

Read the latest beer industry news relating to brewery operations, taproom updates, openings, and closings. Stay up-to-date on new beer ventures and taproom openings and learn about the challenges leading to shutdowns.

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Featured On-Premise and At-The-Brewery Trends Content

Finding Opportunity in a Shifting On-Premise Market – NIQ July 2026

Finding Opportunity in a Shifting On-Premise Market – NIQ July 2026

The latest NIQ On Premise analysis reveals a beer category that continues to face volume pressure, but one where performance varies significantly by segment, format, and occasion. The findings also highlight meaningful shifts in on-premise consumption that extend beyond topline category performance.

NBWA/Fintech Q1 Update: Are High Gas Prices Good For Beer?

NBWA/Fintech Q1 Update: Are High Gas Prices Good For Beer?

Rising gas prices may be bad for consumers’ wallets, but increased costs and their impact on shopping habits may actually be good for the beer industry, according to National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones.

On-Premise Update: Key Shifts to Watch – NielsenIQ Quarterly Report

On-Premise Update: Key Shifts to Watch – NielsenIQ Quarterly Report

The latest NIQ on premise update highlights a beer category under pressure, with both value and volume declining over the past year. In contrast, spirits and RTDs continue to capture share, supported by price-led growth and shifting consumer preferences.

Additional Content

The Magic of Airport Beers with Experience Threee’s Liz Einhorn

The Magic of Airport Beers with Experience Threee’s Liz Einhorn

The pre-flight beer ranks high on many people’s lists of simple pleasures, but what does it take for that beer to end up in a pint glass? Experience Threee founder Liz Einhorn joins this week’s episode of the Brewbound Podcast to discuss the complexities of beer service in airport concessions. She shares the pros and cons of brewery-branded, airport taprooms and what it takes to secure (and keep) a draft line in a busy airport bar.

NIQ: Margarita Sales Temper as Martinis Gain On-Premise Momentum

NIQ: Margarita Sales Temper as Martinis Gain On-Premise Momentum

The margarita’s grip on cocktail menus is loosening as drinkers, particularly younger ones, have begun to diversify their cocktail choices. After a long reign at the top, challenges to the margarita have emerged: value velocity fell 16% year-over-year (YoY) in Q4 2025 according to a new report from NIQ.

World Cup Draft Boost Sustained Thru Later Tournament Stages, per BeerBoard

World Cup Draft Boost Sustained Thru Later Tournament Stages, per BeerBoard

On-premise gains from the FIFA World Cup slowed slightly after the tournament’s headline-making hot start, but new data from on-premise insights firm BeerBoard suggests that later weeks may have been just as impactful to bars and restaurants – at least when it comes to draft sales.

Kilts, Bagpipes and Lots of Lagers – How Hendler Family Brewing Welcomed World Cup Fans

Kilts, Bagpipes and Lots of Lagers – How Hendler Family Brewing Welcomed World Cup Fans

Mass Appeal Draught House and Grille opened on the eve of the kick-off of FIFA World Cup 2026 at its neighbor, Gillette Stadium. Hendler Family Brewing co-founder and CEO Sam Hendler joined the Brewbound Podcast to discuss how the multi-branded taproom handled an influx of guests, what Scottish fans prefer to drink – and what they’re not drinking.

May Holidays Spike Sales On-Premise

May Holidays Spike Sales On-Premise

Mother’s Day and Memorial Day delivered a much-needed boost to restaurants and bars last month, according to an NIQ report, analyzing CGA-gathered on-premise data. Mother’s Day (Sunday, May 10) and Memorial Day (Monday, May 25) were the most valuable Sunday and Monday, respectively, so far in 2026 for the on-premise channel, NIQ reported.