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Rising gas prices may be bad for consumers’ wallets, but increased costs and their impact on shopping habits may actually be good for the beer industry, according to National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones.
The latest NIQ on premise update highlights a beer category under pressure, with both value and volume declining over the past year. In contrast, spirits and RTDs continue to capture share, supported by price-led growth and shifting consumer preferences.
In the December 2025 Brewbound Quarterly On-Premise Report, NIQ data reveals a market where growth is increasingly concentrated in specific outlets, formats, and styles, while once-reliable channels quietly lose ground.
As previously reported in Part 1 of our 2025 hospitality-driven brewery data dive, brewpubs recorded the smallest year-over-year (YoY) decline in 2025 production volume (-1.7% YoY) among all craft brewery types, according to the Brewers Association (BA).
Craft breweries continued to battle declines in 2025, but hospitality-focused breweries – including brewpubs and taprooms – were a “bright spot for the industry” last year, according to the Brewers Association (BA).
Mother’s Day and Memorial Day delivered a much-needed boost to restaurants and bars last month, according to an NIQ report, analyzing CGA-gathered on-premise data. Mother’s Day (Sunday, May 10) and Memorial Day (Monday, May 25) were the most valuable Sunday and Monday, respectively, so far in 2026 for the on-premise channel, NIQ reported.
Draft continues to claw back the share of total beer it lost during the COVID-19 pandemic and resulting on-premise closures and consumer shifts.
While off-premise bev-alc scans have been on a rollercoaster this year (one with admittedly mild drops compared to 2025), the on-premise has been more steady, trending between flat and up 1% over the last few months.
On-premise venues should have seen a notable lift in sales over the weekend, if historical Mother’s Day trends played out.
Maine Beer Co. is dining out on lunch. Not the meal, but its flagship IPA (7% ABV), which isn’t named for an eating occasion at all, but rather a whale spotted off the Maine coast in 1982. Her dorsal fin was missing a chunk, which had ostensibly become lunch for a shark.
Anheuser-Busch InBev’s (A-B) Michelob Ultra was Numero Uno on Cinco de Mayo, according to the latest report from on-premise insights firm BeerBoard.
Draft beer increased its share of on-premise beer sales by volume to 53.1% in 2025, gaining 0.9 share points year-over-year, according to the latest Draft Beer Report from NIQ and Draftline Technologies. Those gains matched 2024’s, per NIQ’s On-Premise Measurement service, which tracks sales at licensed on-premise accounts across the U.S.
Now may be the time to invest in mints or hot dogs, as sales could rise following Monday’s Craft Brewers Conference (CBC) keynote address by hospitality expert Will Guidara.
An upset happened off the court during the final weekend of the NCAA basketball tournament. Anheuser-Busch InBev’s (A-B) Michelob Ultra (13.81% share) edged Constellation Brands’ Corona Extra (13.8% share) for the top volume spot among packaged products at bars and restaurants tracked by on-premise data firm BeerBoard.
Coachella kicks off this weekend, with up to 125,000 people set to flock to Indio, California, each day to see Sabrina Carpenter, Justin Bieber, Karol G and others – hopefully with a beverage in hand.
Unsurprisingly, the most expensive city to grab a beer is New York, according to a recent report from on-premise POS firm Toast. The median pint costs $9.16 in the Big Apple, likely driven up by Manhattan, as Toast reported the median pint across the East River in Brooklyn is $8.02.
As the NCAA men’s and women’s basketball tournaments marched into Final Four weekend, craft was the only segment to lose share of volume and dollar sales across all four regions, according to on-premise data firm BeerBoard.
