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The latest NIQ On Premise analysis reveals a beer category that continues to face volume pressure, but one where performance varies significantly by segment, format, and occasion. The findings also highlight meaningful shifts in on-premise consumption that extend beyond topline category performance.
Rising gas prices may be bad for consumers’ wallets, but increased costs and their impact on shopping habits may actually be good for the beer industry, according to National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones.
The latest NIQ on premise update highlights a beer category under pressure, with both value and volume declining over the past year. In contrast, spirits and RTDs continue to capture share, supported by price-led growth and shifting consumer preferences.
Labor Day celebrations may be more subdued this year, at least in the on-premise, according to the latest “CGA-powered” data report from market research firm NIQ.
Health and wellness trends have taken the brunt of the blame for why consumers are drinking less alcohol, but financial strain may just as big of a factor, particularly in the on-premise, according to a new report from NIQ, citing CGA data.
TailGate Brewery is beating the odds amid a stubbornly down period for craft beer. TailGate’s distribution business – which it bolsters with nine taprooms in Tennessee – has increased 40% year-over-year (YoY) in the first half of 2026, the Nashville-based brewery shared in a recent press release.
“Occasions, not cases, is the story for 2026,” according to Lester Jones, VP of analytics and chief economist of the National Beer Wholesalers Association.
With the 2026 FIFA World Cup now concluded, data continues to roll in on how the more than five-week long soccer tournament impacted consumer trends, and the on-premise numbers are backing up claims of an unprecedented boost to bars and restaurants’ sales.
The pre-flight beer ranks high on many people’s lists of simple pleasures, but what does it take for that beer to end up in a pint glass? Experience Threee founder Liz Einhorn joins this week’s episode of the Brewbound Podcast to discuss the complexities of beer service in airport concessions. She shares the pros and cons of brewery-branded, airport taprooms and what it takes to secure (and keep) a draft line in a busy airport bar.
There were plenty of trophy-worthy achievements across bev-alc during the FIFA World Cup, according to final data from on-premise insights firm BeerBoard.
The margarita’s grip on cocktail menus is loosening as drinkers, particularly younger ones, have begun to diversify their cocktail choices. After a long reign at the top, challenges to the margarita have emerged: value velocity fell 16% year-over-year (YoY) in Q4 2025 according to a new report from NIQ.
There’s a large group of consumers with proven loyalty and potential to drive bev-alc sales that has gone relatively overlooked by the industry: women’s sports fans. Hurray’s Girl Beer is hoping to change that.
On-premise gains from the FIFA World Cup slowed slightly after the tournament’s headline-making hot start, but new data from on-premise insights firm BeerBoard suggests that later weeks may have been just as impactful to bars and restaurants – at least when it comes to draft sales.
Check out news items initially reported in the Brewbound Insider Newsletter July 13-15, including headlines from the Brewers Association, Girl Beer, Anheuser-Busch InBev and more.
Soccer fans aren’t just upping their bev-alc intake this summer – they’re increasing how early in the week (and the day) they’re going out for a beverage, according to the latest report from on-premise insights firm BeerBoard.
The FIFA World Cup 2026 on-premise boost has emerged from coast to coast, according to the latest report from data firm BeerBoard. Those gains are much steeper in states with the 11 stadiums hosting World Cup matches, often by several orders of magnitude.
Mass Appeal Draught House and Grille opened on the eve of the kick-off of FIFA World Cup 2026 at its neighbor, Gillette Stadium. Hendler Family Brewing co-founder and CEO Sam Hendler joined the Brewbound Podcast to discuss how the multi-branded taproom handled an influx of guests, what Scottish fans prefer to drink – and what they’re not drinking.
