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The on-premise beer market remains challenged, but the latest numbers reveal meaningful pockets of growth beneath the topline declines. Imported and non-alcoholic beer are gaining momentum, while draft is strengthening its position relative to packaged beer.
The latest NIQ On Premise analysis reveals a beer category that continues to face volume pressure, but one where performance varies significantly by segment, format, and occasion. The findings also highlight meaningful shifts in on-premise consumption that extend beyond topline category performance.
Rising gas prices may be bad for consumers’ wallets, but increased costs and their impact on shopping habits may actually be good for the beer industry, according to National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones.
Competition in the vodka-based tea and lemonade segment is fierce. Many brands offer similar flavor and pack formats. Packaging is often similar, with light color palettes and visual cues to the sun.
Off-premise retailers still account for most of adult non-alcoholic (ANA) offerings’ sales, but the on-premise and e-commerce channels are now growing about twice as fast, according to a recent NIQ report.
New Belgium Brewing’s Daleville, Virginia-based “Liquid Center” will open to the public beginning November 6.
The start of the NFL season brought high-scoring games, but low on-premise bev-alc sales, according to the latest report from on-premise insights firm BeerBoard.
The on-premise’s hot summer appears to have fizzled out, according to the latest report from market research firm NIQ.
Labor Day celebrations may be more subdued this year, at least in the on-premise, according to the latest “CGA-powered” data report from market research firm NIQ.
Health and wellness trends have taken the brunt of the blame for why consumers are drinking less alcohol, but financial strain may just as big of a factor, particularly in the on-premise, according to a new report from NIQ, citing CGA data.
TailGate Brewery is beating the odds amid a stubbornly down period for craft beer. TailGate’s distribution business – which it bolsters with nine taprooms in Tennessee – has increased 40% year-over-year (YoY) in the first half of 2026, the Nashville-based brewery shared in a recent press release.
“Occasions, not cases, is the story for 2026,” according to Lester Jones, VP of analytics and chief economist of the National Beer Wholesalers Association.
With the 2026 FIFA World Cup now concluded, data continues to roll in on how the more than five-week long soccer tournament impacted consumer trends, and the on-premise numbers are backing up claims of an unprecedented boost to bars and restaurants’ sales.
The pre-flight beer ranks high on many people’s lists of simple pleasures, but what does it take for that beer to end up in a pint glass? Experience Threee founder Liz Einhorn joins this week’s episode of the Brewbound Podcast to discuss the complexities of beer service in airport concessions. She shares the pros and cons of brewery-branded, airport taprooms and what it takes to secure (and keep) a draft line in a busy airport bar.
There were plenty of trophy-worthy achievements across bev-alc during the FIFA World Cup, according to final data from on-premise insights firm BeerBoard.
The margarita’s grip on cocktail menus is loosening as drinkers, particularly younger ones, have begun to diversify their cocktail choices. After a long reign at the top, challenges to the margarita have emerged: value velocity fell 16% year-over-year (YoY) in Q4 2025 according to a new report from NIQ.
There’s a large group of consumers with proven loyalty and potential to drive bev-alc sales that has gone relatively overlooked by the industry: women’s sports fans. Hurray’s Girl Beer is hoping to change that.
