Whale Pod Expands Beyond Shipping with Launch of Custom Printed Can Trays

Okemos, Michigan — April 7, 2026 — Whale Pod Shipper, known for its protective beverage shipping solutions, today announced the launch of its custom printed can trays, marking a strategic expansion beyond shipping and into the broader beverage packaging market.

The new custom trays are designed not only for transit, but also for retail display, event merchandising, subscription packaging, and wholesale distribution—enabling beverage brands to unify their presentation across every touchpoint.

“Shipping was just the beginning,” said Jim MacGregor, CEO of Whale Pod. “Our customers are building brands, not just sending boxes. With custom printed can trays, we’re helping them show up consistently everywhere their product appears—from store shelves, to doorsteps, to pop-up events.”

While Whale Pod built its reputation on durability and protection in transit, the new custom printed trays emphasize both function and visual impact, allowing brands to turn everyday packaging into a marketing asset.

Key features include:

• Full custom printing for logos, colors, and brand storytelling
• Retail-ready tray formats ideal for shelf display and in-store placement
• Event-friendly packaging for sampling, activations, and promotions
• Sturdy corrugated construction for both transport and presentation
• Compatible with standard and sleek cans

This evolution allows beverage companies—ranging from infused to energy drinks, functional beverages, and everything in between—to create a consistent, branded experience across DTC, retail, and in-person channels.

As competition in the beverage space intensifies, brands are looking for new ways to differentiate beyond the product itself. Custom printed trays from Whale Pod Shipper enable:

• Stronger shelf presence in retail environments
• Cohesive branding across multiple sales channels
• Enhanced visibility at events and trade shows
• More engaging unboxing and display experiences

By entering the non-shipping packaging space, Whale Pod Shipper is positioning itself as a full-service partner in beverage brand growth, not just logistics.

“We’re excited to support our customers at every stage—whether they’re shipping product, stocking shelves, or showcasing at events,” MacGregor added.

Custom printed can trays are available now, with flexible order volumes and design support to help brands bring their packaging vision to life.