Donna’s Pickle Beer Takes the Plunge on ABC’s Shark Tank This Wednesday

The independent pickle lager in 95 retail chains brings its dill-forward brew to the Sharks on October 28

Donna’s Pickle Beer, the crisp, dill-forward lager brewed with real pickle juice, will appear on ABC’s Shark Tank on Wednesday, October 28, at 10 p.m. ET/PT. Co-founder and CEO Josh Jancewicz and COO Holly Danko will pitch the brand to the Sharks as pickle flavor moves from cult favorite to mainstream shelf staple.

Donna’s arrives in the Tank with momentum. Since launching in 2023 with a single SKU, the brand has grown to:

• 2,100+ active accounts across 19 states

• 559 retail placements across 95 chains, including 7 national chains

• The brand is poured at Disneyland, sold at Trader Joe’s in three states, and served at Petco Park and the United Center.

“We started Donna’s to make people smile, and we never imagined that would lead us onto the Shark Tank set,” said Jancewicz. “Walking out in front of the Sharks with a can named after my mom was surreal. We had a few Sharks in mind we really wanted to win over, and we can’t wait for everyone to see how it went.”

The timing is no accident. As major brewers launch their own pickle beers, Donna’s has already built a following among bartenders, grocers, and fans, with a contract-brewed model that keeps the company lean.

“Big beer just discovered pickle. We’ve been building this brand behind the bar for three years,” said Danko. “Auditioning for Shark Tank was its own adventure, and we’re proud to bring an independent brand onto that stage.”

Donna’s is named after Jancewicz’s mother and Danko's aunt, Donna, a free spirit who never worried what anyone thought. The 4.4% golden lager pairs with everything from deli sandwiches to seafood boils, and stars in the Donna’s Pickle Back, a staple on bar menus around the country.

Watch and invest

Fans can watch Donna’s Pickle Beer on Shark Tank on Wednesday, October 28, at 10 p.m. ET/PT on ABC, with streaming on Hulu and on Hulu on Disney+.

Donna’s is also opening the door to its fans as investors. The company is testing the waters for a community investment round on Wefunder. Learn more at Wefunder.

About Donna’s Pickle Beer

Donna’s Pickle Beer is a 4.4% ABV golden lager brewed with real pickle juice. Founded by hospitality veterans with roots at San Francisco’s Trick Dog and The Bon Vivants, Donna’s is available in 19 states and through direct-to-consumer shipping. Learn more at donnaspicklebeer.com and @donnaspicklebeer.

We are “testing the waters” to gauge investor interest in an offering under Regulation Crowdfunding. No money or other consideration is being solicited. If sent, it will not be accepted. No offer to buy securities will be accepted. No part of the purchase price will be received until a Form C is filed, and then only through Wefunder’s platform. Any indication of interest involves no obligation or commitment of any kind.