Brewbound Voices

Brewbound Voices was created with the goal of providing readers valuable insight into areas like finance, investment, branding, marketing, sales, and distribution. The column serves as an avenue for experts to contribute their knowledge to our readership. Interesting in writing for Brewbound Voices? Email pitches to news@brewbound.com.

Beer Business Finance: Break-Out Brands: What it’s like to win a GABF Gold Medal

Beer Business Finance: Break-Out Brands: What it’s like to win a GABF Gold Medal

Dave Marliave of Flat Tail Brewing Co. was at the Great American Beer Festival when he learned his brewery had just won a gold medal. “I would say I was speechless,” Marliave recalled. “But the reaction was quite the opposite. I jumped out of my chair and tried to stop crying before I got to the stage.”

Brewbound Voices: A Banker’s Take on Financing Your Brewery Expansion

Brewbound Voices: A Banker’s Take on Financing Your Brewery Expansion

How might a lender approach the funding for your brewery expansion? In many cases, it’s possible the individual underwriter will not be intimately familiar with the brewing industry, which means you must prepare your business and loan application in anticipation of facing headwinds. This column explains four financing methods for owners to consider.

Beer Business Finance: Breaking Down Beer Margins

Beer Business Finance: Breaking Down Beer Margins

In this month’s Beer Business Finance column, Wormtown Brewery CFO Kary Shumway examines at what the different products in brewery’s portfolio actually cost to make, and how to price them for the healthiest margins.

Beer Business Finance: How to Set Up Taproom Financial Reporting

Beer Business Finance: How to Set Up Taproom Financial Reporting

Taproom-focused breweries have emerged as one of the most popular business models in the craft beer industry, and for good reason: These small-batch, retail-driven breweries are profit machines, and they are disrupting the traditional three-tier system of brewing, distributing and retailing beer. In his latest column, Wormtown Brewery CFO Kary Shumway takes a look at how new craft brewery owners can create a solid financial plan for their taproom-minded outfits.

Brewbound Voices: Leverage Your Beverage with Visual Storytelling

Brewbound Voices: Leverage Your Beverage with Visual Storytelling

Laurie Millotte is the founder of Outshinery, a product photography and video company that creates images and other visual marketing assets without physical products. Millotte has over 12 years of experience as a creative director and designer in the wine & food industries and, in her column for Brewbound Voices, she provides three easy hacks to help brewers on a budget master social media with visual storytelling.

Brewbound Voices: Conquering COLAs with ‘The Beer Label Guy’

Brewbound Voices: Conquering COLAs with ‘The Beer Label Guy’

In his column for Brewbound Voices, Andrew Zender, the founder of ‘The Beer Label Guy,’ highlights some of the common mistakes that can slow the beer label approval process and outlines some of the label changes that require breweries to submit a new COLA.

Brewbound Voices: Chapter 11 Bankruptcy Explored

Brewbound Voices: Chapter 11 Bankruptcy Explored

Lawrence A. Katz is a shareholder and Kristen E. Burgers is a principal in the Tysons, Virginia, office of Hirschler Fleischer. In their column for Brewbound Voices, Katz and Burgers provide an overview of the bankruptcy process and discuss the tools available to a debtor in bankruptcy.

Brewbound Voices: Deconstructing Self-Distribution (Part II)

Brewbound Voices: Deconstructing Self-Distribution (Part II)

In our latest edition of Brewbound Voices, Beer Business Finance founder Kary Shumway returns to discuss self distribution. Shumway has worked in the beer industry for over 20 years as a Certified Public Accountant and currently serves as the Chief Financial Officer for Clarke Distributors, Inc. in Keene, New Hampshire. In part II of his column for Voices, Shumway dives deep into the process of self distributing, discussing account and route building, proper cash flow management practices, the “hidden” costs of operating in a self distribution model and succession planning.

Brewbound Voices: Deconstructing Self-Distribution (Part I)

Brewbound Voices: Deconstructing Self-Distribution (Part I)

In our latest edition of Brewbound Voices, Beer Business Finance founder Kary Shumway returns to discuss self distribution. Shumway has worked in the beer industry for over 20 years as a Certified Public Accountant and currently serves as the Chief Financial Officer for Clarke Distributors, Inc. in Keene, New Hampshire. In part I of a two-part column for Voices, Shumway begins deconstructing the ins and outs of self distribution. He discusses the advantages and disadvantages of self distribution while profiling one brewery he believes is doing it well.

Brewbound Voices: ‘Radical Collaboration’ Helps Brands Find Their True Voice.

Brewbound Voices: ‘Radical Collaboration’ Helps Brands Find Their True Voice.

Marty Butler is is the co-founder of The Butler Bros, an Austin-based branding, consulting and graphic design studio that has executed rebrands for craft breweries such as Maui Brewing Co. and Real Ale Brewing. In his column for Brewbound Voices, Butler, who also co-founded the Austin Home Brew Festival, describes his firm’s creative process while sharing lessons learned during recent branding projects with companies across the beer, spirits and food industries.