DECEMBER 9+10 | LOS ANGELES, CA

Brewbound Live Returns to L.A. On Dec. 9+10

Brewbound Live offers a space to pause, connect with peers who understand the pressures of the industry, and realign strategy for 2026. This two-day, editorially curated event brings together brewers, distributors, investors, and suppliers for unfiltered conversations, practical takeaways, and relationship-building that drives real business outcomes.

Join two days of candid discussions, one-to-one meetings, data-driven insights, and peer exchange — all designed to help you sharpen your business strategy, strengthen partnerships, and stay ahead of where the category is heading.

Early registration is now open. Register now to save!

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The Brewbound Live Experience



Tap Into Actionable & Timely Insights

Industry experts provide actionable insights on topics affecting the beer and beverage-alcohol industry today. Our speakers dive into industry data and examine case studies to help you overcome obstacles and cultivate growth.



Connect with Industry Leaders

At Brewbound Live, well-connected industry veterans are in the room and ready to talk. Ask them your questions, collaborate on new ideas, and head into 2026 with a clear path forward (and a new partner or two).



Sample the Latest Innovations

Take a first-hand look at up-and-coming beer and beyond trends before many of your competitors have a chance. Looking to have your product sampled for feedback? Just register and apply.



Pitch Your Startup to the Industry

The Brewbound Live Pitch Slam allows emerging beer and beyond brands to showcase their products to our expert panel and in-person audience to gain feedback and industry exposure.

Past Brewbound Live Speakers

 

  • Nick Firestone, CEO, Firestone Walker - Brewbound Live 2026

    Nick Firestone

    CEO, Firestone Walker

    Nick Firestone, CEO, Firestone Walker - Brewbound Live 2026

    Nick Firestone

    CEO, Firestone Walker

    Nick grew up in the beverage industry, where he learned early the value of long hours and discounted family labor. He began his beer career as a cook and dishwasher in the Firestone Walker Taproom kitchen, later taking on roles in groundskeeping, forklift driving, and cellar work. Leaving home, he attended the U.S. Naval Academy, competing on the national USNA Parachute Team. He went on to serve five years in the U.S. Marine Corps as an Artillery Officer, deploying to Afghanistan in 2014. After military service, Nick earned his MBA at UC Berkeley and worked as a Senior Strategy Consultant for L.E.K. Consulting, advising clients in technology, private equity, and retail. Today, Nick serves as Chief Executive Officer of Firestone Walker. As a fourth-generation member of the family beverage business, he is deeply committed to advancing the brewery’s legacy through innovation, sustainability, and long-term stewardship....and he looks forward to one day employing his three kids at the Firestone Walker Taproom.

  • Rebecca Dye Yonushonis, CMO, New Belgium Brewing - Brewbound Live 2026

    Rebecca Dye Yonushonis

    CMO, New Belgium Brewing

    Rebecca Dye Yonushonis, CMO, New Belgium Brewing - Brewbound Live 2026

    Rebecca Dye Yonushonis

    CMO, New Belgium Brewing

    With over 20 years’ marketing experience, Rebecca Dye Yonushonis is fueled by curiosity, a passion for brand building, and a love for growing and developing talented teams. Rebecca joined New Belgium Brewing as Chief Marketing Officer on March 18, 2024, and plays a vital role in driving growth of America’s largest craft brewery’s beverage portfolio. Rebecca’s leadership and marketing insight have driven significant brand transformations across a range of companies and industries, most recently as CMO of True Food Kitchen she led the wellness-focused restaurant brand through rapid expansion and growth. Previously, she held senior marketing, brand strategy, and consumer insights roles at Land O’ Lakes Inc, Dollar Shave Club, Starbucks, Molson Coors, and the Wrigley Company. She has worked on several Effie award-winning campaigns and was named Brand Innovators "40 under 40 Innovative Marketers" among several other personal accolades throughout her career. Rebecca holds an MBA from the Kellogg School of Management, and a BS in Marketing and International Business from The University of Dayton. Originally from the Midwest, she currently resides in Phoenix, Arizona with her husband, Ian, two stepdaughters, Mircea and Siena, and a very spoiled Springer Spaniel/Poodle mix named Elbie. Outside of the office you can find her hiking, traveling the globe, and enjoying a football game with friends and family, likely with a Voodoo Ranger Juicy Haze in hand.

  • Rosalie Kennedy, Director of Marketing, Athletic Brewing - Brewbound Live 2026

    Rosalie Kennedy

    Director of Marketing, Athletic Brewing

    Rosalie Kennedy, Director of Marketing, Athletic Brewing - Brewbound Live 2026

    Rosalie Kennedy

    Director of Marketing, Athletic Brewing

    Rosalie Kennedy is the Director of Marketing at Athletic Brewing Company, where she leads the company's strategic initiatives. Her industry-leading work has shaped Athletic’s leading brand presence and helped define the modern non-alcoholic beer category. With a background in brand management, Rosalie previously honed her expertise at Boston Beer Company, where she played a pivotal role in shaping the brand strategy for Angry Orchard Hard Cider, which became the country's No. 1 hard cider and drove the overall cider segment. Her career also includes notable agency experience in New York City, where she coordinated high-profile campaigns for Heineken USA's portfolio of brands. Outside of the office, Rosalie is actively involved in her community and has volunteered her time to small business growth initiatives. She is also a certified yoga instructor and a proud mom. She graduated with a double major in marketing and psychology from McGill University in Montreal, Canada.

  • Leah Wong Ashburn, Owner, President & CEO, Highland Brewing Company - Brewbound Live 2026

    Leah Wong Ashburn

    Owner, President & CEO, Highland Brewing Company

    Leah Wong Ashburn, Owner, President & CEO, Highland Brewing Company - Brewbound Live 2026

    Leah Wong Ashburn

    Owner, President & CEO, Highland Brewing Company

    Leah is the second-generation family owner, President and CEO of Highland Brewing Company in Asheville, NC. Founded by her father Oscar Wong in 1994, Highland is the founding brewery in Asheville. It is also the largest independent brewery native to NC and in the nation’s top ten breweries led by women. Leah’s past board service includes the NC Brewers Guild, Asheville Chamber, Buncombe County Tourism Authority, Riverlink, AB Tech Community College. Currently, she serves on the UNC-Chapel Hill Board of Visitors. Recognitions include Brewbound’s Person of the Year, Woman Executive of the Year from the Asheville Chamber, James Beard semi-finalist for Beer, Wine or Spirits Professional. But her only trophy with a disco ball is for Best Dancer in a local version of Dancing with the Stars. Leah is married to Brock Ashburn, Highland’s VP of Facilities and Engineer, and is stepmother to two amazing young women.

  • Whitney Stevenson, President and Chief Commercial Officer, JuneShine Brands - Brewbound Live 2026

    Whitney Stevenson

    President and Chief Commercial Officer, JuneShine Brands

    Whitney Stevenson, President and Chief Commercial Officer, JuneShine Brands - Brewbound Live 2026

    Whitney Stevenson

    President and Chief Commercial Officer, JuneShine Brands

    Whitney Stevenson is President and Chief Commercial Officer of JuneShine Brands, bringing nearly 20 years of beverage industry experience. She previously spent 15+ years at Boston Beer Company as Director for the Pacific Division, leading a 100+ person team across the western US and Hawaii. Her career includes roles at Molson Coors and PepsiCo, establishing her as a proven leader in brand growth and sales excellence.

  • Tate Huffard, Founder & CEO, Best Day Brewing - Brewbound Live 2026

    Tate Huffard

    Founder & CEO, Best Day Brewing

    Tate Huffard, Founder & CEO, Best Day Brewing - Brewbound Live 2026

    Tate Huffard

    Founder & CEO, Best Day Brewing

    Tate Huffard is the founder and CEO of Best Day Brewing, one of the fastest-growing non-alcoholic craft beer brands in the U.S. A longtime builder of CPG brands, Tate has spent his career in high-growth startups that obsess over exceptional product quality and cultivating deep brand love. He launched Best Day believing that category-redefining NA beers, paired with an optimistic and irreverent lifestyle brand rooted in the “Best Day Yet” ethos, would reshape the future of drinking—giving consumers true freedom of choice and expanding the moments where beer belongs. Tate lives in the Bay Area with his wife, four kids, and a black lab who is never not at his side.

  • Rudy Kellner, Co-Founder & CEO, pFriem Family Brewers - Brewbound Live 2026

    Rudy Kellner

    Co-Founder & CEO, pFriem Family Brewers

    Rudy Kellner, Co-Founder & CEO, pFriem Family Brewers - Brewbound Live 2026

    Rudy Kellner

    Co-Founder & CEO, pFriem Family Brewers

    Growing up in the former Czechoslovakia, Rudy Kellner is no stranger to the mountains, rivers, and crisp beer that that surrounds the home of pFriem Family Brewers in Hood River, Oregon. While spending his first career in high tech, Rudy co-founded pFriem Family Brewers with a couple friends, and now serves as CEO of pFriem, a 50-thousand barrel brewery known for its breadth of beers, and religious commitment to quality, hospitality, and local Pac NW presence.

  • Kaleigh Theriault, Director Bev-Alc Thought Leadership, NIQ - Brewbound Live 2026

    Kaleigh Theriault

    Director Bev-Alc Thought Leadership, NIQ

    Kaleigh Theriault, Director Bev-Alc Thought Leadership, NIQ - Brewbound Live 2026

    Kaleigh Theriault

    Director Bev-Alc Thought Leadership, NIQ

    Kaleigh has 10 years of NIQ experience and considerable background working with clients in multiple categories. She has been involved with the Beverage Alcohol category for the last five years working on Thought Leadership, industry insights, and client specific business questions and projects. Kaleigh brings a unique skillset of analytic capabilities, as well as commercial selling story creation, and has significant background in bringing consumer insights to the forefront in support of sales trends. She has been pivotal in the NIQ strategy and tactics for Beverage Alcohol as the industry changes and develops.

A Sample of Past Attendees

Recent Event Announcements

From Value to Vibe at Brewbound Live 2025: NIQ & CGA on Balancing What’s Brewing Across Price, Preference & Purpose

How can a dialed-in strategy help smaller brands thrive? NIQ director of bev-alc thought leadership Kaleigh Theriault and CGA bev-alc vertical director Drew Hummel will unpack how pricing, innovation and consumer occasions collide at Brewbound Live 2025. Their presentation will offer insights for leaders of emerging and established bev-alc brands to find success at retail.

Brewbound Live 2025 Pitch Slam Judges Revealed

It’s time to introduce the judges for Brewbound’s signature pitch competition, the Brewbound Live Pitch Slam, taking place during Brewbound Live in L.A. December 10+11. Hundreds will be there and time is running out to register.

Brewbound Live 2025: How to Win in Modern Retail with Sunset Distributing’s JR Hand, Columbia’s Jesse Ferber & Bump Williams Consulting’s Dave Williams

Brewbound Live 2025 is your opportunity to hear insights from and interact with two of the largest beer and beverage distributors in the U.S. Hand Family Companies president and CEO JR Hand and Columbia Distributing chief strategy officer Jesse Ferber will share the bev-alc trendlines they’re watching, as well as how they’re approaching their respective portfolios.

Brewbound Live 2025 Full Agenda Now Available: Speakers from Highland Brewing, JuneShine, Athletic Brewing, New Belgium, Sunset Distributing & More

The full agenda for Brewbound Live 2025, taking place on December 10+11 in L.A., is now available. Beverage-alcohol suppliers, wholesalers, retailers, data providers and advisory firms will provide actionable takeaways to help you prepare for success in 2026 and beyond.

Brewbound Live 2025: Why Building Partnerships is the Wave of the Future for Hendler Family Brewing and Wilding Brands

The multi-brand business model has grown in popularity for years, but in 2025, craft brewers’ “safety in numbers” mindset has come into its own. Hendler Family Brewing Company and Wilding Brands have been at the forefront of these regional partnership strategies. At Brewbound Live 2025, Hendler Family Brewing co-founder and CEO Sam Hendler and Wilding Brands chief development officer Charlie Berger will share their strategies, the advantages and pitfalls of these transactions and how they’re approaching future deals.

From Past Attendees

"Craft beer is experiencing a ton of pressure right now as a category. To hear what's happening in spirits, wine, RTDs and NA, and to really understand how our whole alcohol category is performing, and where others are finding those opportunities to win, is very beneficial."

"This is a great networking opportunity on a smaller scale than the CBC. Last year was my first year and I left the conference feeling like I had learned something and had many meaningful conversations.” 

"The industry is always changing. And if you're not learning what those changes are, you're going to fall behind and Brewbound Live is one of those places that you can connect with other industry leaders and learn about the latest trends."

Invest in the Future of Your Beer Business

Attending Brewbound Live is the first step in propelling your business into growth mode. Establish new partnerships, collaborate with beer industry experts, and walk away with the ability to make more strategic decisions for your company.

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