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With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.
Firestone Walker’s new high ABV Mind Haze Rage line of “lemonade-infused turbo radlers” are now arriving on retail shelves.
Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.
Job cuts at Diageo; Michelle St. Jacques’ landing spot; Victoria and Pacifico’s new lead; Sierra Nevada’s next Little Thing; Modelo’s new creative; and Allagash and Russian River’s enduring friendship.
In 2025, Jiant told Brewbound that it wanted to be hard tea’s Olipop – a flavor-forward, ingredient-focused functional brand that connected with new and lapsed drinkers in the category.
Check out news items were initially reported in the Brewbound Insider Newsletter February 12-13, including headlines from Georgia, NIQ, Sierra Nevada and more.
While some intoxicating hemp brands are positioning themselves as alcohol alternatives, one early adopter of alcohol-free spirits is joining the fray from the opposite direction.
Creature Comforts co-founder Chris Herron quietly assumed the CEO role of intoxicating hemp beverage brand Climbing Kites a year after joining the company, the company shared last week. Herron’s promotion comes as Climbing Kites prepares to expand its beverage offerings in line with product trends across bev-alc.
As hard sports-drink-inspired RTDs appear set to dominate innovation in 2026, Bump Williams Consulting examined the segment’s early movers’ 2025 performance. Plus, Real American Beer refreshes packaging; Brewers Association CEO Bart Watson shares what’s working; Athletic enters Puppy Bowl; and much more.
This March, Owl’s Brew will launch Spiked Pop (4.8% ABV), a new flavored malt beverage (FMB) line into the re-emerging hard soda market.
Young Lion Gets New Owner; Ex-Employee Sues Legion Brewing; Samuel Adams Drop a Cherry Bomb; Budweiser Drops Super Bowl LX Ad; People Moves at Holidaily, Bell’s; Athletic’s Bill Shufelt on Bold Names; Womrtown’s Patriot Place Taproom Gets a ‘Glow Up.’
Anheuser-Busch CEO Brendan Whitworth’s take on intoxicating hemp; non-alc Bero receives private equity investment; Otherlands Beer shares tariff impact; taproom closures; people moves; and more.
Here are some news items that were initially reported in the Brewbound Insider Newsletter January 5-6, including updates from Uncle Nearest, NIQ, Blake’s Beverage and more.
Von Ebert Brewing has spent the past five years playing catch up with demand. The Portland, Oregon-based company began in 2018 as a family-founded brewpub seeking to bring fresh German-inspired beers to the Pacific Northwest.
Anthony Trento joins Sunset Distributing; the Brewers Association reveals 2026 CBC keynote speaker; Lawson’s gives big; and Harpoon IPA gets a refresh.
Check out new products from Notch, Stem Cider and Sierra Nevada, initially reported in the Brewbound Insider Newsletter.
After ranking as the eighth-largest craft brewery by volume in 2024, Athletic Brewing Company is on pace to cross the 500,000-barrel threshold by the end of 2025.
