After the Haze Craze Whats Next for New England IPAs
Before hazy IPAs became a national phenomenon, the style originated in New England. Now, the style accounts for 9% of all craft beer sold in off-premise retailers. What is next for the hazy IPA?
New Products
Stay informed on the competition in the beer industry with daily reporting on new product launches, beer releases, and collaborations. Discover the latest beer and beverage-alcohol products from innovative line expansions and seasonal SKUs to key brewery collaborations that drive consumer interest and market growth.
Brewery Database
If you have a new brewery or product, add it to our Brewbound brewery database.
Submit News
Are you launching a new product? Submit your news.
Featured New Products Content
Future Proof Your Flagship, with Bell’s, Rogue, Lawson’s and CANarchy
Bell’s Brewery EVP Carrie Yunker, Rogue Ales & Spirits president Steven Garrett, CANarchy chief commercial officer Chris Russell and Lawson’s Finest Liquids CEO Adeline Druart explore brand building strategies, how to leverage brand equity of longstanding flagships, considerations for creating brand families and how to create a halo effect across your portfolio.
How Top Brewers Are Creating Brand Families
How do marketing directors from Sierra Nevada, Firestone Walker and Constellation Brands guide and build on popular brand families such as Little Things, 805 and Modelo? Leaders from three of those brands will share their strategies for steering those franchises and adding onto those brand families.
Additional Content
White Claw Goes Dry with White Claw 0% Alcohol
Having helped engineer the hard seltzer boom, Mark Anthony Brands’ White Claw is going soft.
Boston Beer to Add New Non-Alc Brand General Admission in ’24; Expands Slingers Cocktails, Discontinues Loma Vista Tequila Soda
Boston Beer Company is adding another non-alcoholic (NA) brand to its portfolio, expanding a ready-to-drink (RTD) offering and discontinuing another.
Shiner Enters the Non-Alc Market with Rode0 Golden Brew; 2 More NA Beers to Launch in 2024
The Gambrinus Company is attempting to carve out its own slice of the growing non-alcoholic (NA) beer pie with a line of NA Shiner offerings.
Coca-Cola Red Tree Beverages President Discusses Soda Giant’s Approach to Bev-Alc
Red Tree Beverages, Coca-Cola’s “firewalled, wholly owned” subsidiary to explore beverage-alcohol, has no intention of getting into the distribution business, Red Tree president Jenny Dowdy said yesterday during Beer Marketer’s Insights fall seminar.
Constellation Brands Launches ‘Flavor Changing’ FMB Shyft
Constellation Brands has launched Shyft, “a new flavor changing” flavored malt beverage (FMB), in three markets as part of a newly created “emerging brands group” aimed at creating new-to-world brands with “a more focused but longer testing approach,” CEO Bill Newlands announced during the company’s “Investor Day” on Thursday.
Two Roads to Flavortown: Craft Brewer and Guy Fieri Team Up for Flavortown Spiked FMB
A frequent haunt of late for Guy Fieri’s red convertible isn’t a diner, a drive-in, or a dive, but rather Stratford, Connecticut-based Two Roads Brewing.
High & Dry: Exploring Craft’s Contradictory Growth Areas
Featuring: Bill Shufelt, Co-Founder and CEO, Athletic Brewing Company Colleen Quinn, CEO, Greater Good Imperial Brewing Company Sam Calagione, Co-Founder, Dogfish Head
Happy Thursday (On a Monday) From Molson Coors
Happy Thursday! No, we haven’t mixed our days up. Happy Thursday is a new spiked refresher from Molson Coors, announced today.
Boulevard to Launch NA Wheat, Spacer Camper Quantum Hop DIPA and Jackpot Mix Pack Featuring Tank 7 in 2024
Non-alcoholic offerings and variety packs were common threads in the 2024 brand plans across the Duvel USA family, which the company’s leadership presented to wholesalers via livestream Thursday. In a very meta pre-recorded video, EVP of sales and marketing Bobby Dykstra hosted a TV watch party for Duvel USA’s leadership team, which consisted of brand… Read more »
Tennessee Brew Works, Turner Häus Brewery & Uncle Nearest Create Barrel-Aged Queen’s Legacy Stout
Nashville-based craft brewery Tennessee Brew Works, Chicago-based Turner Häus Brewery, and Shelbyville-based Uncle Nearest Premium Whiskey are joining forces for a remarkable event that celebrates community, unity, and cultural advancement in the craft beer industry.
Dorchester Brewing Company and Yakima Chief Hops Release New England IPA Beer Collab
Yakima Chief Hops, the industry leader in hop quality, and Dorchester Brewing Company have just released a new collaboration beer.
Tröegs Master of Pumpkins Returns for Fall
Tröegs Independent Brewery is welcoming back the fall season with the return of Master of Pumpkins.
Revolution Brewing Launches First Non-Alc Offering
Revolution Brewing is getting into the non-alcoholic (NA) beverage game. The Chicago-based craft brewery has launched Super-Zero sparkling hop water, its first NA offering.
Allagash to Add Rotating Seasonal Lineup in 2024
Allagash Brewing Company is introducing its first true rotating seasonal beer lineup in 2024 with the House series, the company announced today.