After the Haze Craze Whats Next for New England IPAs
Before hazy IPAs became a national phenomenon, the style originated in New England. Now, the style accounts for 9% of all craft beer sold in off-premise retailers. What is next for the hazy IPA?
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Featured New Products Content
Future Proof Your Flagship, with Bell’s, Rogue, Lawson’s and CANarchy
Bell’s Brewery EVP Carrie Yunker, Rogue Ales & Spirits president Steven Garrett, CANarchy chief commercial officer Chris Russell and Lawson’s Finest Liquids CEO Adeline Druart explore brand building strategies, how to leverage brand equity of longstanding flagships, considerations for creating brand families and how to create a halo effect across your portfolio.
How Top Brewers Are Creating Brand Families
How do marketing directors from Sierra Nevada, Firestone Walker and Constellation Brands guide and build on popular brand families such as Little Things, 805 and Modelo? Leaders from three of those brands will share their strategies for steering those franchises and adding onto those brand families.
Additional Content
Allagash to Add Rotating Seasonal Lineup in 2024
Allagash Brewing Company is introducing its first true rotating seasonal beer lineup in 2024 with the House series, the company announced today.
Bell’s Expands Oberon Family with Oberon Eclipse
Bell’s Brewery fans across the country can now stay in the Oberon spirit through the colder months, with Oberon Eclipse, a nationally distributed fall and winter seasonal.
Russian River’s STS Pils and Velvet Glow Helles Lager Headed into Cans
Russian River’s STS Pils and Velvet Glow Helles lager will be available in stores in 12 oz. can 6-packs for the first time, starting this fall.
Sierra Nevada to Go Big on Hazy and Imperial IPAs, Non-Alc, Day Drinking in 2024
Sierra Nevada shared its 2024 brand plans today with wholesalers. The slate of new products will include new hazy and imperial IPAs, non-alcoholic beers and hop waters, and offerings for day drinking occasions.
Twisted Tea Goes Extreme with 8% ABV Lineup
Boston Beer is “cranking up the dial on ABV” with its newest offering: Twisted Tea Extreme.
Monster and AriZona Launch Hard Tea Challenger Brands
Monster’s foray into beverage-alcohol is expanding, as the energy drink maker plans to leverage its early success in FMBs with the launch of Nasty Beast hard iced tea, company leaders shared during the company’s annual shareholder meeting. Monster joins another non-alcoholic beverage juggernaut, AriZona, in launching a hard tea
Dogfish Head Adds Hazy Squall IPA Year-Round, Collabs with Talea and Wes Anderson’s Asteroid City
As the summer selling season takes hold, Dogfish Head is releasing a trio of offerings in its strongest markets, including one that will stick around year-round. Co-founder Sam Calagione shared details of Dogfish Head’s solo releases with Brewbound, joined by Talea Beer Co. founders LeAnn Darland and Tara Hankinson to discuss the second year of the trio’s ongoing bodega-inspired collaboration.
Oskar Blues Extends Flagship Dale’s Pale Ale with New Beer and Refreshed Look
Cue DJ Khaled’s “another one.”
The trend of craft breweries extending their flagship beers continues. The latest is Monster-owned CANarchy’s Oskar Blues Brewery, which has extended its Dale’s Pale Ale.
Rhinegeist, Exile Brewing Announce Collaboration Beers to Support Iowa and Cincinnati NIL Collectives
Name, image and likeness (NIL) is bleeding over into the craft brewing industry. Two craft breweries announced partnerships with collectives to support student athletes in their respective states. Des Moines’ Exile Brewing Company is partnering with the University of Iowa’s Swarm Collective to launch Swarm Golden Ale, with 20% of revenue from the beer benefiting the 501(c)3 non-profit corporation. Meanwhile, Cincinnati’s Rhinegeist Brewery is partnering with the University of Cincinnati’s collective, Cincy Reigns, on the release of Cincy Light.
Beachwood Brewing and El Segundo Brewing Company Release Eyes to the Sky IPA
Beachwood drops an all-new packaged specialty beer for their May monthly beer release, Eyes to the Sky.
Ocean Spray and Absolut to Launch Vodka-Cranberry RTD
From the land of Cran-Grape comes… Cran-Vodka? Absolut and Ocean Spray are teaming up to launch Vodka-Cranberry Range, a ready-to-drink (RTD) line coming early 2024, a press release announced today.
San Juan Seltzer Launches Doubles 8.4% ABV Seltzer, Distribution Moves to Columbia in Washington
San Juan Seltzer is betting on a new line of imperial hard seltzers called Doubles being “a game changer” for the nearly 5-year-old company, CEO and president Ron Lloyd told Brewbound.
Molson Coors and Coca-Cola to Launch Peace Hard Tea FMB
Molson Coors and The Coca-Cola Company are partnering again this fall with the launch of Peace Hard Tea, a 5% ABV malt-based version of Coca-Cola’s Peace Tea.
Boston Beer to Launch Slingers Signature Cocktails Singles as Convenience Play in 3 Markets
Boston Beer Company is making a convenience play in three markets with the launch of a new high-ABV, single-serve brand: Slingers Signature Cocktails.