Today, Heineken announced the launch of a new partnership with one of television’s most popular programs, CBS’ THE LATE LATE SHOW with JAMES CORDEN, which will include an exclusive sponsorship of the show’s famous on-set bar. Heineken signage, bottle displays, barware and more will be featured on-air regularly within the show’s famous on-set bar where it will be available to serve to guests.
Craft beer industry videos
In this week’s edition of press clips: The Brewers Association releases its 2017 beer style guidelines; the Hop Growers of America report on hop acreage growth and Revolution Brewoing, A-B and MillerCoors strike sports sponsorship deals.
World of Beer, Inc. (WOB), is excited to announce the selections for the company’s 2017 Drink It Intern program. Over 7,000 hopefuls applied during the nationwide submission for the chance to spend the summer traveling, capturing and sharing the stories of beer communities big and small. After a two-month nationwide search, the craft beer tavern chain is excited to introduce the Drink It Intern class of 2017
At a time when Americans are leaving millions of unused vacation days on the table and spending more time in front of screens than ever before, Kona Brewing Company and the larger-than-life but laid back Hawaiian “Bruddahs” from the “Dear Mainland” campaign are back to playfully suggest that shifting our priorities might help us enjoy life more. In new digital videos that launch May 8, the Bruddahs humorously remind us to get out and have some real-life fun as they “review” a few of the ways we get stuck to our screens – whether to catch up on the latest reality television feud, crush a mobile game, or check out a viral cat-in-funny outfit video.
Earlier this month, more than 13,000 beer industry professionals converged on Washington, D.C., for the 34th annual Craft Brewers Conference, hosted by trade group the Brewers Association. If you couldn’t make it to Foggy Bottom and you’re wondering what you missed, or if you simply want to look back at the largest annual gathering of craft brewing industry professionals, check out our video recaps below.
Rhinegeist Brewing co-founder Bryant Goulding, Firestone Walker co-founder David Walker and Dogfish Head founder Sam Calagione discuss the Maturing Craft Beer Market at Brewbound’s Brew Talks meetup in Washington, D.C.
The third installment of Brewbound’s Learning Curve documentary series, which profiles winners of the bi-annual Startup Brewery Challenge, is now viewable online. Shot on location in Chicago and Portland, Oregon, this latest episode of Learning Curve follows the founders of Hopewell Brewing on their journey to Beervana and showcases some of the lessons they learned while meeting and brewing with members of the Craft Brew Alliance (CBA) team.
In this week’s edition of Last Call: Sierra Nevada will introduce the “Beer Camp Across the World” variety pack in June, BrewDog is planning to open its first U.S. brewpub this month and Hitachino Nest Beer is opening a restaurant in San Francisco during SF Beer Week.
Earlier this month, 200 brewers, distributors, suppliers and investors descended upon San Diego, Calif. for our bi-annual Brewbound Session business conference. It was a jam-packed day of information sharing, and attendees heard numerous thought-provoking discussions with a variety of industry leaders.
After completing an $8 million expansion earlier this year, Chicago’s Revolution Brewing is now equipped with 150,000 barrels of capacity. They’ll finish 2016 somewhere around 75,000 barrels or, expressed differently, about half of what it is capable of producing. And with new retail opportunities getting tougher to find in its home state, the company has begun looking elsewhere for growth. That’s why in June, the company quietly launched in Wisconsin with General Beverage. It’s also why it will enter New York City with Manhattan Beer in October.
The wait is over: today, one of the most iconic campaigns in history has reached new heights, as Dos Equis released a feature-film style trailer, titled “Cantina,” revealing a glimpse of the new Most Interesting Man in the World. Timelessly masculine, the new Most Interesting Man is edgier and more daring, and fans can rest assured this is merely the first look at him and the evolved campaign. This October, Dos Equis will release a full-length commercial that will illuminate how interesting has changed and how the new character continues to embody the legendary status.
In this week’s edition of press clips: Sierra Nevada Brewing Company agrees to a 10-year partnership with the Sacramento Kings; Scottish craft beer maker BrewDog raises $1 million from more than 1,200 investors in just three days; the St. Louis Brewery moves forward with its efforts to trademark the name “Schlafly” for use in beer and Boston Beer Company launches a national television and radio ad campaign for its newest product line — Truly Spiked & Sparkling.
Blue Moon launched a new advertising platform this year, entitled “Something’s Brewing.” The first ad featured founder and head brewmaster Keith Villa, whose imagination led him to create Blue Moon Belgian White, a Belgian Wit brewed with an artful twist. The campaign will also feature other creators who always add an inspired twist to their creations: Los Angeles chef Roy Choi of Kogi fame and indie-rock band Family of the Year. Ads featuring Choi began airing this week, with Family of the Year appearing in ads later in the summer.
Although overall craft beer growth has slowed considerably, production for America’s small and independent brewers was still up eight percent through the first six months of 2016, according to a new report from the Brewers Association.