Hyde's Hail Mary Expands Into New York Cannabis Market Through Statewide Partnership with MOOV Distribution

Former Buffalo Bills All-Pro Micah Hyde Brings Award-Winning Beverage Line to Cannabis Dispensaries Across New York

BUFFALO, N.Y. – Hyde's Hail Mary, the award-winning cannabis and hemp beverage brand founded by former Buffalo Bills All-Pro safety Micah Hyde, today announced its expansion into New York's regulated cannabis market through a statewide partnership with MOOV Distribution.

The launch brings Hyde's Hail Mary's full lineup of cannabis-infused sparkling shandies to licensed dispensaries across New York, while the brand continues expanding its nationally available hemp beverage lineup through retailers across the United States.

New York consumers will be able to enjoy all four Hyde's Hail Mary flavors:

• Lemon Shandy
• Apple Shandy
• Orange Shandy
• Ginger Shandy

Known for exceptional taste and quality, Hyde's Hail Mary has earned multiple honors at the L.A. Spirits Awards, reinforcing its commitment to creating premium cannabis beverages that put flavor first.

For Micah Hyde, the expansion is especially meaningful after spending seven seasons with the Buffalo Bills and building lasting ties to Buffalo and communities across New York.

"Buffalo will always have a special place in my heart," said Micah Hyde, founder of Hyde's Hail Mary. "Launching in New York is something we've worked toward since day one. I'm excited for fans across the state to finally experience Hyde's Hail Mary, and I hope this is just the beginning."

Through MOOV Distribution, Hyde's Hail Mary will be available in licensed cannabis dispensaries throughout New York, expanding access to one of the fastest-growing beverage categories in cannabis.

Looking ahead, Hyde's vision extends beyond dispensary shelves.

"One day, I'd love to see Hyde's Hail Mary available in stadiums across the country," Hyde said. "Whether you're celebrating a Bills win, tailgating with friends, or enjoying a concert, we believe adults deserve more beverage choices."

The New York launch marks another major milestone for Hyde's Hail Mary as the brand continues growing both its regulated cannabis business and its nationwide hemp beverage portfolio.

About Hyde's Hail Mary

Founded by former NFL All-Pro safety Micah Hyde, Hyde's Hail Mary creates premium cannabis and hemp beverages inspired by celebration, community, and unforgettable moments. Its award-winning sparkling shandies have earned multiple honors at the L.A. Spirits Awards and are available through licensed cannabis dispensaries in New York and hemp beverage retailers across the United States.

Website: hydeshailmary.com

Media Contact

Hyde's Hail Mary

Distribution Partner

MOOV Distribution