Chief Marketing Officer

Who We Are

At Baxter Brewing Company, we believe great beer brings people together and so do great teams. We are committed to Leading with Purpose, Crafting Quality Experiences, Owning Our Impact, and recognizing Our Words Matter.

Every role at Baxter contributes to building a stronger business through accountability, continuous improvement, operational discipline, and a commitment to being brilliant at the basics.

The Opportunity

This is a newly created role and an exciting opportunity to build Baxter’s marketing function from the ground up. As our first Chief Marketing Officer, you’ll set the vision for the Baxter brand, build the strategy and team to bring it to life, and help shape where the company goes next. If you’d rather build something than inherit it, this role is for you.

What You’ll Own

· Brand strategy and positioning for Baxter Brewing and The Pub at Baxter

· A multi-year marketing plan and budget tied to company growth goals

· Marketing support for distribution and sales partners, in close partnership with our Director of Sales

· Product launches, seasonal releases, and packaging and label direction

· Digital presence: website, social media, email, and paid media

· Community engagement, events, sponsorships, and local partnerships

· Pub marketing that drives traffic, events, and guest loyalty

· Market and consumer insights, competitive tracking, and performance reporting

· Hiring, developing, and leading a marketing team and outside agencies or vendors

How Success Is Measured

· A clear, documented brand strategy and marketing plan within your first 90 days

· Measurable growth in brand awareness, engagement, and sales in priority markets

· Strong, collaborative marketing support for our sales and distribution partners

· Increased Pub traffic and event attendance

· Marketing spend that’s tracked, disciplined, and tied to results

What You Bring

· 10+ years of progressive marketing experience, including 5+ years in a senior leadership role

· Experience building or scaling a brand, ideally in craft beverage, CPG, food and beverage, or hospitality

· Strong understanding of the three-tier distribution system (preferred)

· A track record of turning strategy into hands-on execution, especially in a lean, growing organization

· Comfort with budgets, data, and measuring return on marketing investment

· Excellent storytelling, communication, and creative judgment

· A collaborative leader who builds trust across teams

· Must be 21+

How You’ll Lead

We expect our leaders to model Baxter’s core values every day:

Lead with Purpose: Set a clear direction and connect marketing to the bigger picture.

Craft Quality Experiences: Make sure every touchpoint with Baxter reflects the care we put into our beer.

Own Our Impact: Take ownership of results, budgets, and decisions.

Our Words Matter: Communicate honestly and with intention, inside and outside the company.

Why Baxter

At Baxter Brewing Company, finance is more than accounting--it is a strategic partner in building a stronger business. We believe leadership is measured not only by the accuracy of our numbers but by our ability to develop people, improve systems, create clarity, and make decisions that strengthen our company for years to come.

To Apply

Submit your resume and a brief cover letter telling us about a brand you’ve helped build or grow.

Baxter Brewing Company is an equal opportunity employer.