New Products

All of Firestone Walker’s brand platforms have new news in 2022, including new IPAs, more cans, fruited beers and even a hard seltzer.

The near future for Sierra Nevada will see the Chico, California craft brewery launch an upscale “lifestyle” hard tea brand and once again line extend the Little Thing family with a wheat beer.

Anheuser-Busch InBev (A-B) is exploring selling some of its German beer brands, valued at $1.2 billion, Bloomberg reported Monday, citing “people familiar with the matter.”

Jack’s Abby Craft Lagers must continue to sell its products to Atlantic Importing and Distributing of Rhode Island as the lawsuit between the two moves to trial, a Rhode Island Superior Court judge ruled Thursday.

Beer industry veteran Simon Thorpe has emerged as part of the team behind SUNiCE, a pouch-packaged alcoholic beverage brand for a generation of legal-drinking-age consumers who grew up on Capri Sun pouches, Kool Aid Jammers and Hi-C juice boxes.

Anheuser-Busch InBev’s (A-B) Cacti Agave Spiked Seltzer is facing a proposed class action complaint that claims the brand misled consumers to believe Cacti contained agave spirits, rather than agave sweetener.

Craft beer doesn’t need a complete reset in strategy, but rather a re-focus on what consumers care about to stay relevant, the panelists of Brewbound’s first in-person Brew Talks meet-up of 2021 said earlier this month.

A class action lawsuit has once again been filed against Molson Coors alleging the company’s marketing campaign for Vizzy Hard Seltzer promoting “antioxidant Vitamin C from Acerola Superfruit” was misleading to consumers,.

When Westbrook, Maine’s Mast Landing released its Gunner’s Daughter peanut butter stout in 2016, the brewery didn’t expect it to become a top-selling item.

Anheuser-Busch InBev (A-B) announced its solution to the “better-for-you” trend Thursday: Bud Light Next, a zero-carb beer slated for release in early 2022, according to CNN Business.

Beer industry trade groups are calling on the leaders of the U.S. Senate appropriations committee to allocate additional funds to the Department of the Treasury’s Alcohol and Tobacco Tax and Trade Bureau’s (TTB) 2022 fiscal year budget. The Food and Drug Administration (FDA) and Centers for Disease Control and Prevention (CDC) issued warnings this week about the potential risks of Delta-8 — a form of the psychoactive cannabinoid tetrahydrocannabinol (THC).

Molson Coors Beverage Company will expand distribution of its Topo Chico hard seltzer nationwide, beginning in January 2022.

Anheuser-Busch InBev is launching Stella Artois Liberté, a non-alcoholic (NA) offering for “beer lovers who want to enjoy a beer, but who want the option to reduce their alcohol consumption.”

Boston Beer Company’s innovation pipeline continues to pump out new brands as the fall approaches, announcing today a planned nationwide launch in November of Bevy Long Drink, a sparkling refresher inspired by a traditional Finnish cocktail that consists of gin, grapefruit soda, and tonic. However, Boston’s version of the beverage, checking in at 5.8% ABV, won’t contain spirits.