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With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.
Firestone Walker’s new high ABV Mind Haze Rage line of “lemonade-infused turbo radlers” are now arriving on retail shelves.
Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.
Sierra Nevada is taking a cautious approach to the rollout of its next new product launch. Shred Beer Soda will debut in early June at the brewery’s gift shops in Chico, California, and Mills River, North Carolina.
Another former Anheuser-Busch InBev (A-B) exec is making a play with a nascent light lager. Israel Dominguez, who worked in numerous sales and marketing roles at A-B over nearly a decade, is leading operations of Merican Light Beer, which launched in California in 2024 and is rolling out now in North Carolina.
Boston Beer Company is launching LYTT Electric Coolers in five states this month. Lytt is a line of 15% ABV, malt-based, ready-to-drink (RTD) offerings sold in 6.8 oz. single-serve, glow-in-the-dark, resealable, plastic lightbulb-shaped containers.
Breakthru Drivers Strike in Illinois & Missouri; Diageo Beer USA Net Sales +9.1%, Global Net Sales +2.3%; Monster Q1 Alcohol Net Sales -5.9%; Hard Seltzers Increasingly Top-Heavy Market; A-B CMO: ‘25 is the New 21’; Molson Coors Reveals Keystone Light Apple Cans.
Check out news items initially reported in the Brewbound Insider Newsletter May 4-6, including headlines from Craft Hope Brewing, Anheuser-Busch InBev, Boston Beer Company and more.
Molson Coors is tapping into the equity of its flagship Coors Light brand for its next non-alcoholic (NA) beer venture: Coors 0.0.
Facing an ever-increasing likelihood that hemp THC beverages will be outlawed this fall, Nowadays is preparing for the long-run with its latest innovation: Nowadays Extra Light, a low-dose RTD line designed to be compliant with the upcoming regulatory requirements by using just 0.4 mg of THC and 5 mg of CBD per 12 oz. can.
In the latest RTD news, SunnyD brings back “purple stuff,” Chandon takes a six-year swing at reinventing the spritz and espresso martinis go decaf.
Check out these news items, initially reported in the Brewbound Insider Newsletter April 13-15, including headlines from Constellation Brands, Anheuser-Busch InBev, Garage Beer and more.
New Belgium Brewing’s portfolio is craft’s top share gainer through Q1, CEO Shaun Belongie shared recently. The Kirin-owned New Belgium craft portfolio, which includes New Belgium’s offerings (Voodoo Ranger, Fat Tire and more), and Bell’s Brewery (Two Hearted, Oberon and more) snagged share by growing volume 3.2% year-to-date.
PepsiCo’s Blue Cloud is leaning into a new model: developing crossover alcohol brands and licensing them to producers such as Boston Beer and FIFCO USA with Lipton Hard Iced Tea.
Check out news items initially reported in the Brewbound Insider Newsletter April 2-3, including headlines from the Brewers Association, Molson Coors, Sierra Nevada and more.
Check out news items initially reported in the Brewbound Insider Newsletter, including headlines from Tilray, Diageo, Andrews Distributing & more.
Reyes Taps Breakthru Vet to Lead Integration; Tilray Strikes Licensing Deal for Hard Popsicle RTDs; Tilray Takes BrewDog to the Hamptons; and more headlines.
