An alcohol-free version of Guinness, called Guinness 0.0, will launch in Great Britain and Ireland on October 26 — and the product will come to four markets in the United States in 2021.
Hard seltzers, a Michelob Ultra challenger and a strong push for cans were among the key takeaways from Heineken USA’s national sales meeting held virtually Thursday across three regions.
Boston Beer Company’s annual Great American Beer Festival brunch this year was, of course, physically distant. It was also less boozy than previous years. The latter point was on purpose. Among Boston Beer’s big innovations for 2021 are Samuel Adams Just the Haze IPA and Dogfish Head Lemon Quest, both non-alcoholic offerings.
MiddleCoast Brewing Company has extended the summer of hard seltzer into the winter. MiddleCoast is pleased to offer a Peppermint Bark and Ginger Snap hard seltzer variety 6 pack.
Framingham-based Springdale Beer Co. and Somerville’s Union Square Donuts have teamed up to create a limited-edition collaboration beer and collaboration donut. The beer will be released Friday, October 9th at the Jack’s Abby Beer Hall, with accompanying events surrounding the release over the following week.
The priorities for Brewery Ommegang in 2021 look a lot different than the Belgian-inspired beers for which the Cooperstown, New York-based craft brewery is most known. Those priorities include the Neon family of IPAs, a nationwide relaunch of Idyll Days Pilsner and an old favorite in a new package, Three Philosophers cans.
After a year of trial and research, Longmont, Colorado-based Bootstrap Brewing will launch its first non-alcoholic offering, Strapless IPA, the company announced yesterday.
The month of August was Boulevard Brewing Company’s “single best month ever,” even with the the company’s on-premise business cut in half, Duvel USA president Jeff Krum told Brewbound. In August, Boulevard shipped 19,000 barrels of product, which Duvel USA VP of sales Bobby Dykstra said was tied for the company’s biggest volume month ever, “but in revenue, blew past any month in our history.”
Anheuser-Busch InBev is cashing in on the popularity of its Michelob Ultra beer brand and launching Michelob Ultra Organic Seltzer, expanding its core portfolio to six hard seltzers, the company announced today.
Local craft distillery 503 Distilling has announced a partnership with The Sons of Smokey, a 501c3 charity that focuses on trail cleanup across the U.S. in conjunction with The Gambler 500 Rally.
After a well-received launch, Harpoon Brewery will stagger sales of its seasonal collaboration variety pack with Dunkin’ Donuts, due to a short supply of cans. “Demand for this package has significantly exceeded expectations,” Dan Kenary, CEO of Harpoon’s parent company, Mass. Bay Brewing Company, told Brewbound.
New Belgium will wade into the increasingly crowded hard seltzer segment next year with Fruit Smash, Brewbound has confirmed. Massachusetts’ Trillium Brewing reopened its popular beer garden on Boston’s Rose Kennedy Greenway today for its fourth season.
Sierra Nevada has revealed a slate of new products set to hit the market later this year and in 2021. The new offerings were first announced to the company’s 200-member sales team earlier this week during Sierra Nevada’s virtual national sales meeting. Those new products include another line extension of the Little Thing franchise, as well as a deeper dive into the hard kombucha space.
The COVID-19 pandemic has undoubtedly hurt a lot of businesses in the craft brewing industry. But a theme starting to emerge from some brewers: August was their “best month ever.” Count Night Shift among them.
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