New Products

Stay informed on the competition in the beer industry with daily reporting on new product launches, beer releases, and collaborations. Discover the latest beer and beverage-alcohol products from innovative line expansions and seasonal SKUs to key brewery collaborations that drive consumer interest and market growth.

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Featured New Products Content

After the Haze Craze Whats Next for New England IPAs

After the Haze Craze Whats Next for New England IPAs

Before hazy IPAs became a national phenomenon, the style originated in New England. Now, the style accounts for 9% of all craft beer sold in off-premise retailers. What is next for the hazy IPA?

Future Proof Your Flagship, with Bell’s, Rogue, Lawson’s and CANarchy

Future Proof Your Flagship, with Bell’s, Rogue, Lawson’s and CANarchy

Bell’s Brewery EVP Carrie Yunker, Rogue Ales & Spirits president Steven Garrett, CANarchy chief commercial officer Chris Russell and Lawson’s Finest Liquids CEO Adeline Druart explore brand building strategies, how to leverage brand equity of longstanding flagships, considerations for creating brand families and how to create a halo effect across your portfolio.

How Top Brewers Are Creating Brand Families

How Top Brewers Are Creating Brand Families

How do marketing directors from Sierra Nevada, Firestone Walker and Constellation Brands guide and build on popular brand families such as Little Things, 805 and Modelo? Leaders from three of those brands will share their strategies for steering those franchises and adding onto those brand families.

Additional Content

Diageo Sails Captain Morgan into Uncharted Waters with FMB Launch

Diageo Sails Captain Morgan into Uncharted Waters with FMB Launch

Captain Morgan has released a new ready-to-drink cocktail, but don’t expect it to contain rum. For the first time, Diageo has extended its flagship rum brand into the flavored malt beverage category with a new cocktail-inspired product, Captain Morgan Sliced.

Two Robbers Enters Spirits RTD Game, Launches and Prioritizes Vodka Soda

Two Robbers Enters Spirits RTD Game, Launches and Prioritizes Vodka Soda

If you frequented the Two Robbers’ website or Instagram in the past month, you’d notice a significant change. The website’s homepage now says “Two Robbers Spirits Company” with a “Website Coming Soon!” banner. And the Philadelphia-based hard seltzer company’s Instagram has been completely cleansed, with previous posts deleted and a handful of new photos in their place.

Brewbound’s Most-Read Stories of 2023

Brewbound’s Most-Read Stories of 2023

The fallout surrounding the conservative-led boycott of Anheuser-Busch’s (A-B) Bud Light brand and the accelerated declines that ensued accounted for three of Brewbound’s top stories of 2023. The internal machinations at A-B, including a reshuffling of its craft division, also piqued Brewbound readers’ interests. As we close out the year, here’s a look back at the 10 most-read stories of 2023.

Seagram’s Escapes Refreshers to Launch in 2024

Seagram’s Escapes Refreshers to Launch in 2024

FIFCO USA-owned Seagram’s Escapes is refreshing its brand family in 2024. Seagram’s Escapes Refreshers will roll out in 15 markets next year, the company announced today. The 5% ABV flavored malt beverage (FMB) is sweetened with cane sugar and fruit juice, according to a press release.