Phusion Projects officially rolled out its first Four Loko branded hard seltzer to retailers today, after going viral on social media over the summer. A-B announced today that Bud Light Seltzer will launch in the first quarter of 2020 in four flavors: Black Cherry, Lemon Lime, Strawberry and Mango.
Anheuser-Busch InBev’s Brewers Collective craft division is betting big on craft beer’s most popular style — the IPA — in 2020. Brewers Collective president Marcelo “Mika” Michaelis told Brewbound that the world’s largest beer company is making a multi-million dollar investment behind a new low-alcohol, low-calorie IPA from Chicago’s Goose Island, as well as a hazy IPA from from Seattle’s Elysian Brewing.
Deschutes Brewery is looking beyond beer and outside of its own brand for its big innovation of 2020. The Bend, Oregon-headquartered craft brewery today unveiled Modified Theory, a line of flavored malt beverages, during its annual distributor summit.
Lighthouse Strategies — the maker of the Cannabiniers and Two Roots lines of cannabis-infused non-alcoholic craft beers – announced today plans to roll out a line of non-infused, non-alcoholic craft beers. Starting in September, Two Roots’ non-alcoholic beers will be available in 145 BevMo! stores throughout California.
Truly Hard Seltzer-maker Boston Beer Company announced today the nationwide launch of “Truly on Tap,” a new product that the company is calling ”one of the first hard seltzers available on draft” across the country. Boston Beer founder Jim Koch first teased the product, then called “Pure” — a name that competing brand White Claw also announced for a similar product — in January as an alternative for vodka soda drinkers in bars and restaurants.
Four Loko maker Phusion Projects plans to launch a 14% ABV hard seltzer sometime in the fourth quarter of 2019. The Four Loko Twitter account teased the launch Tuesday night, posting an image of the forthcoming seltzer that quickly garnered 76,700 likes and 21,400 retweets, as of press time. Phusion Projects co-founder and managing partner Jaisen Freeman confirmed to Brewbound that Four Loko Seltzer will be introduced later this year.
In the competition for active lifestyle consumers, MillerCoors believes its found an answer to Anheuser-Busch’s popular Michelob Ultra brand. The United States’ second-largest beer company announced today plans to begin nationally distributing Saint Archer Gold — its 95-calorie, 2.6 carb light lager — beginning January 1, 2020.
Count Deschutes Brewery among the list of beer companies experimenting with no- and low-alcohol offerings. The Bend, Oregon-headquartered craft brewery — the 10th largest U.S. craft brewery, according to the Brewers Association — has begun testing prototypes of two non-alcoholic beers.
Boulevard Brewing Company today announced the launch of a line of ready-to-drink (RTD) canned cocktails called Fling. Speaking to Brewbound, Jeff Krum, president of Duvel Moortgat USA, which owns the Kansas City craft brewery, described the company’s foray into RTD cocktails as more of a “side hustle.”
Craft beer maker Oskar Blues is expanding into the hard seltzer space. The Longmont, Colorado-headquartered beer company, which is part of the Canarchy Craft Brewery Collective, is planning a nationwide launch of a new hard seltzer brand in early 2019.
After months of test batches and experimental releases, Drake’s Brewing Co. is excited to announce the special release of Brightside Extra Brut IPA in six-packs. Drake’s has played a pioneering role in the development of the new Brut IPA style since it emerged at the beginning of 2018 in San Francisco.
Although it has been accessible in restaurants and bars on draft, Maui Brewing Company will release Lilikoi Saison for the first time in cans for to-go purchase. The offering will be available for a limited time beginning Monday, July 16th. The tart Saison with passionfruit is brewed with Pilsner, Wheat, Flaked Oats, and Golden Naked Oats malt and local lilikoi.
This month, Rogue releases 10 Hop IPA, an imperial IPA made with 10 varieties of hops grown at Rogue Farms in Independence, Oregon, including two new hops: Keven and Adair.
In an effort to further establish itself in the high end craft beer category, Kansas City’s Boulevard Brewing Co. will launch a new line of premium-priced beers in the third quarter of this year, Duvel USA executives told Brewbound.