New Products

Stone Brewing is Launching a Hard Seltzer, For Real

Stone Brewing is Launching a Hard Seltzer, For Real

It’s April Fool’s Day but this is no hoax. Stone Brewing Company is launching a hard seltzer line. In fact, Buenavida Hard Seltzer is now available on draft at all of Stone’s taprooms and pubs, including its World Bistro & Gardens locations in Escondido and Liberty Station, and Stone Brewing Napa.

Flying Dog Releases Pool Hopping

Flying Dog Brewery is ready to take on summer with the 2021 release of their hugely popular deck beer, Pool Hopping. Flying Dog first pioneered this new take on hazy summer ales in the summer of 2020 with the initial release of the newly designated beer.

Perrin Brewing Releases Sunny Getaway Lemon Hibiscus Soup & Grapefruit IPA

errin Brewing Company announces the release of a new beer in the Side Hustle Series, as well as the return of a summertime seasonal favorite. Sunny Getaway Lemon Hibiscus Sour (6.3% ABV) and Grapefruit IPA (5% ABV) are now available at the Perrin Pub. You can find Sunny Getaway on draft and in 6-packs of 12 oz. cans, while Grapefruit IPA is offered on draft, and in 6-packs and 15-packs of 12 oz. cans.

New Belgium Sees Fruit Smash Hard Seltzer As 2021 Big Bet Backed By Big Brand Investment

New Belgium Sees Fruit Smash Hard Seltzer As 2021 Big Bet Backed By Big Brand Investment

If you’re getting into the $4 billion hard seltzer segment in 2021 with a glut of new offerings, you better go hard. For New Belgium Brewing Company, that amounts to the biggest investment behind a brand launch in the company’s history for Fruit Smash, the Fort Collins, Colorado-headquartered craft brewery’s irreverent seltzer line, which began hitting retailers earlier this month.

Topo Chico Hard Seltzer to Roll Out in 9 States and 6 Metro Areas This Month

Topo Chico Hard Seltzer to Roll Out in 9 States and 6 Metro Areas This Month

Molson Coors Beverage Company said the Topo Chico line will begin hitting store shelves in nine states starting March 29, giving the company yet another hard seltzer brand to compete within the more than $4 billion hard seltzer segment that has thus far been dominated by two brands: Mark Anthony Brands’ White Claw and Boston Beer Company’s Truly Hard Seltzer.

Spindrift Goes Hard with Spiked Sparkling Water Line

Spindrift Goes Hard with Spiked Sparkling Water Line

Spindrift is going hard. The Newton, Massachusetts-based premium sparkling water brand announced today the launch of Spindrift Spiked, a hard seltzer line rolling out to stores next month. Similar to the brand’s core non-alcoholic products, the new line is made with real fruit juice and contains alcohol fermented from cane sugar with a 4% ABV.

Press Clips: Oregon Bill Would Make State Excise Tax Highest in US; Perishable Tax Credit In Senate Bill

Press Clips: Oregon Bill Would Make State Excise Tax Highest in US; Perishable Tax Credit In Senate Bill

Oregon lawmakers are considering a tax hike on alcoholic beverages that would increase taxes on malt beverages by $70 per barrel. The U.S. House of Representatives passed the American Rescue Plan, a $1.9 trillion pandemic relief bill in the early hours of Saturday, February 27. The bill includes a $25 billion fund for grants for bars, restaurants and breweries.