New Products

Cigar City Brewing Puts the Lime in the Coconut and Shakes up Seltzer

This Fall, hard seltzer fans will see a new take on an instant favorite from Cigar City Brewing. An extension to their original citrus-forward mixed pack, Cigar City Seltzer Limeades will bring a slightly tart, refreshing option to shelves in four distinct flavors including Cherry, Mango, Peach and Coconut, which all complement a distinct limeade base.

Houston’s 8th Wonder Launches Delta 8 THC Seltzer in Texas

Houston’s 8th Wonder Launches Delta 8 THC Seltzer in Texas

8th Wonder Brewery and Distillery in Houston released a Delta 8 THC non-alcoholic seltzer last week, advertised as the first Delta 8 seltzer product in Texas — a state that has been debating the legality of Delta 8 products in recent months.

SunDaze to Launch in SoCal with a Goal of Taking Citrus Cocktail Occasions Beyond Brunch

SunDaze to Launch in SoCal with a Goal of Taking Citrus Cocktail Occasions Beyond Brunch

With a trippy Southern California vibe and inspiration from mimosas, the SunDaze line of citrus ready-to-drink canned cocktails is aiming to unchain the juice occasion from brunch. SunDaze — which checks in at 6% ABV and comes in three flavors: Original Citrus, Botanical Citrus and Spicy Citrus — was founded by long-time CPG marketing consultant Arthur Gallego, who is serving as CEO, and Juan Diego Cordón Toledano, who is heading innovation.

White Labs Launches PurePitch Next Generation

White Labs Launches PurePitch Next Generation

San Diego-based yeast and fermentation company White Labs launched PurePitch Next Generation (PPNG) yeast today, a new packaged yeast product developed through feedback from brewers.

Hard Seltzer Leaders: Segment Could Make Up 30% of Beer Category by 2025; Retail Shakeout Expected to Begin This Fall

Hard Seltzer Leaders: Segment Could Make Up 30% of Beer Category by 2025; Retail Shakeout Expected to Begin This Fall

Just how big a part of the beer category could hard seltzer be by 2025? It depends on who you ask. During this month’s Beverage Forum, Anthony Von Mandl and Jim Koch, the leaders of the companies that produce the two largest hard seltzer brands, White Claw and Truly, respectively, offered differing projections, according to analysts’ reports.

Victory Brewing Company to Release Victory Waves Craft Hard Seltzer

Now, Victory Brewing Company is announcing its next innovation which combines their 25 years of brewing experience, innovation expertise, and close connection to its consumers to launch a new line of craft hard seltzers called Victory Waves.