New Products

Boston Beer’s Annual Brunch Focuses on Samuel Adams, Dogfish Head Non-Alc Beers

Boston Beer’s Annual Brunch Focuses on Samuel Adams, Dogfish Head Non-Alc Beers

Boston Beer Company’s annual Great American Beer Festival brunch this year was, of course, physically distant. It was also less boozy than previous years. The latter point was on purpose. Among Boston Beer’s big innovations for 2021 are Samuel Adams Just the Haze IPA and Dogfish Head Lemon Quest, both non-alcoholic offerings.

Boulevard Brewing to Finish 2020 in the Black, Push to Make Quirk a Top 10 National Hard Seltzer Begins

Boulevard Brewing to Finish 2020 in the Black, Push to Make Quirk a Top 10 National Hard Seltzer Begins

The month of August was Boulevard Brewing Company’s “single best month ever,” even with the the company’s on-premise business cut in half, Duvel USA president Jeff Krum told Brewbound. In August, Boulevard shipped 19,000 barrels of product, which Duvel USA VP of sales Bobby Dykstra said was tied for the company’s biggest volume month ever, “but in revenue, blew past any month in our history.”

Harpoon to Pulse Dunkin’ Donuts Mix Pack Due to Can Crunch

Harpoon to Pulse Dunkin’ Donuts Mix Pack Due to Can Crunch

After a well-received launch, Harpoon Brewery will stagger sales of its seasonal collaboration variety pack with Dunkin’ Donuts, due to a short supply of cans. “Demand for this package has significantly exceeded expectations,” Dan Kenary, CEO of Harpoon’s parent company, Mass. Bay Brewing Company, told Brewbound.

Sierra Nevada Announces 6 New Products for 2021, Including Third Little Thing Line Extension, More Kombucha

Sierra Nevada Announces 6 New Products for 2021, Including Third Little Thing Line Extension, More Kombucha

Sierra Nevada has revealed a slate of new products set to hit the market later this year and in 2021. The new offerings were first announced to the company’s 200-member sales team earlier this week during Sierra Nevada’s virtual national sales meeting. Those new products include another line extension of the Little Thing franchise, as well as a deeper dive into the hard kombucha space.