Articles Tagged with 'New Products'

Coronado Brewing Targets High Single-Digit Growth in 2020

Coronado Brewing Targets High Single-Digit Growth in 2020

Coronado Brewing Company is poised for “planned strategic growth” in 2020, the company’s new CEO James Murray told Brewbound. According to Murray, the company’s projections for the year include 5% to 10% depletions (sales to retailers) growth. In 2019, Coronado sold 35,100 barrels, an 8.1% increase from the 32,471 barrels sold in 2018.

Pabst Launches Craft Beer Brand, Captain Pabst, with Flagship IPA

Pabst Launches Craft Beer Brand, Captain Pabst, with Flagship IPA

Pabst Brewing Company is launching a line of craft beers, as the craft segment has matured and sales of craft offerings have slowed to low single-digit growth. The Los Angeles-headquartered maker of Pabst Blue Ribbon announced today the launch of Captain Pabst, a standalone craft beer brand outside of the PBR family, and the launch of its flagship offering, Seabird IPA, in Wisconsin and Illinois.

Boston Beer Company Reformulates Cold Snap; Truly Lemonade Starts Hitting Retailers

Boston Beer Company Reformulates Cold Snap; Truly Lemonade Starts Hitting Retailers

Boston Beer Company has reformulated yet another of its top offerings. The company announced today the reformulation of its Samuel Adams Cold Snap spring seasonal release. The recipe tweak follows changes made last year to the formulas for Samuel Adams Summer Ale and every Truly Hard Seltzer flavor.

Brewbound Live 2019: Molson Coors, Deschutes Brewery and Taco Mac Representatives Discuss Beyond Beer Innovations

Brewbound Live 2019: Molson Coors, Deschutes Brewery and Taco Mac Representatives Discuss Beyond Beer Innovations

Flavored malt beverages have delivered more dollar sale growth in the off-premise retail channel than any other segment in the beer category in 2019, according to market research firm IRI. Innovation leaders from Molson Coors, Deschutes Brewery and beer-driven on-premise chain Taco Mac discussed the shifting beer category during the Brewbound Live business conference.

Anheuser-Busch’s Craft Division Bets on New IPAs from Goose Island, Elysian in 2020

Anheuser-Busch’s Craft Division Bets on New IPAs from Goose Island, Elysian in 2020

Anheuser-Busch InBev’s Brewers Collective craft division is betting big on craft beer’s most popular style — the IPA — in 2020. Brewers Collective president Marcelo “Mika” Michaelis told Brewbound that the world’s largest beer company is making a multi-million dollar investment behind a new low-alcohol, low-calorie IPA from Chicago’s Goose Island, as well as a hazy IPA from from Seattle’s Elysian Brewing.

Deschutes Unveils New FMB Brand Modified Theory at Distributor Summit

Deschutes Unveils New FMB Brand Modified Theory at Distributor Summit

Deschutes Brewery is looking beyond beer and outside of its own brand for its big innovation of 2020. The Bend, Oregon-headquartered craft brewery today unveiled Modified Theory, a line of flavored malt beverages, during its annual distributor summit.

Cannabiniers to Launch Two Roots Line of Non-Alcoholic, Non-Infused Craft Beers

Cannabiniers to Launch Two Roots Line of Non-Alcoholic, Non-Infused Craft Beers

Lighthouse Strategies — the maker of the Cannabiniers and Two Roots lines of cannabis-infused non-alcoholic craft beers – announced today plans to roll out a line of non-infused, non-alcoholic craft beers. Starting in September, Two Roots’ non-alcoholic beers will be available in 145 BevMo! stores throughout California.

Boston Beer Company is Taking Truly Hard Seltzer on Tap to Bars and Restaurants

Boston Beer Company is Taking Truly Hard Seltzer on Tap to Bars and Restaurants

Truly Hard Seltzer-maker Boston Beer Company announced today the nationwide launch of “Truly on Tap,” a new product that the company is calling ”one of the first hard seltzers available on draft” across the country. Boston Beer founder Jim Koch first teased the product, then called “Pure” — a name that competing brand White Claw also announced for a similar product — in January as an alternative for vodka soda drinkers in bars and restaurants.

Phusion Projects Bumps Up Release of Four Loko Hard Seltzer to Q4 After Social Media Buzz

Phusion Projects Bumps Up Release of Four Loko Hard Seltzer to Q4 After Social Media Buzz

Four Loko maker Phusion Projects plans to launch a 14% ABV hard seltzer sometime in the fourth quarter of 2019. The Four Loko Twitter account teased the launch Tuesday night, posting an image of the forthcoming seltzer that quickly garnered 76,700 likes and 21,400 retweets, as of press time. Phusion Projects co-founder and managing partner Jaisen Freeman confirmed to Brewbound that Four Loko Seltzer will be introduced later this year.

MillerCoors to take Saint Archer Gold National in 2020

MillerCoors to take Saint Archer Gold National in 2020

In the competition for active lifestyle consumers, MillerCoors believes its found an answer to Anheuser-Busch’s popular Michelob Ultra brand. The United States’ second-largest beer company announced today plans to begin nationally distributing Saint Archer Gold — its 95-calorie, 2.6 carb light lager — beginning January 1, 2020.