Just in time for “Dry January,” Brooklyn Brewery will launch the next offering within its fast-growing non-alcoholic beer line Special Effects. The New York craft brewery today officially announced the addition of an IPA to the Special Effects portfolio to go along with Hoppy Amber.
The CANarchy Brewery Collective has forged its first non-alcoholic beverage partnership. The craft brewery rollup announced today a master distribution agreement with Revitalyte, a recovery beverage sold in convenience and liquor stores that is targeted to those seeking a remedy for hangovers and athletes looking for a recovery drink.
Elysian Brewing will try to rocket flagship Space Dust IPA to another stratosphere in 2021. The Anheuser-Busch InBev-owned, Seattle-headquartered craft brewery’s goal is to make fast-growing Space Dust the nation’s top selling IPA.
Goose Island is getting into the lemonade flavor game — but not with a hard seltzer. The Anheuser-Busch InBev-owned, Chicago-headquartered craft brewery will release a line extension of its flagship 312 Urban Wheat Ale this coming spring, with 312 Lemonade Shandy.
Portland, Maine-headquartered Allagash Brewing Company’s innovation pipeline will keep flowing in 2021 with a new year-round golden ale and a punched up limited release rotation. Several of the new offerings have come through Allagash’s pilot program, which sources ideas from employees throughout the organization.
Hard seltzer segment leader Mark Anthony Brands today announced plans to launch White Claw Hard Seltzer Iced Tea “in response to tens of thousands of passionate consumer requests for new flavors.”
Forget product, price, promotion, and all that. For Molson Coors Beverage Company, 2020 has been defined by three words that start with the letter P: persistence, perseverance and progress, CEO Gavin Hattersley said during the company’s third quarter earnings call today.
The Boston Beer Company has lofty goals for 2021. The company expects all of its brands — Samuel Adams, Dogfish Head, Truly Hard Seltzer, Twisted Tea and Angry Orchard cider — to grow next year. In a conversation with Brewbound, Boston Beer Company CEO Dave Burwick explained that the company will launch several new products… Read more »
An alcohol-free version of Guinness, called Guinness 0.0, will launch in Great Britain and Ireland on October 26 — and the product will come to four markets in the United States in 2021.
Hard seltzers, a Michelob Ultra challenger and a strong push for cans were among the key takeaways from Heineken USA’s national sales meeting held virtually Thursday across three regions.
Boston Beer Company’s annual Great American Beer Festival brunch this year was, of course, physically distant. It was also less boozy than previous years. The latter point was on purpose. Among Boston Beer’s big innovations for 2021 are Samuel Adams Just the Haze IPA and Dogfish Head Lemon Quest, both non-alcoholic offerings.
MiddleCoast Brewing Company has extended the summer of hard seltzer into the winter. MiddleCoast is pleased to offer a Peppermint Bark and Ginger Snap hard seltzer variety 6 pack.
Framingham-based Springdale Beer Co. and Somerville’s Union Square Donuts have teamed up to create a limited-edition collaboration beer and collaboration donut. The beer will be released Friday, October 9th at the Jack’s Abby Beer Hall, with accompanying events surrounding the release over the following week.
The priorities for Brewery Ommegang in 2021 look a lot different than the Belgian-inspired beers for which the Cooperstown, New York-based craft brewery is most known. Those priorities include the Neon family of IPAs, a nationwide relaunch of Idyll Days Pilsner and an old favorite in a new package, Three Philosophers cans.
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