Burke Distributing Renews Partnership with Provi, Pairing More Than 90 Years of Service with Modern Digital Commerce

Randolph, Mass. AND CHICAGO, July 14, 2026 — Burke Distributing, Boston's premier beverage distributor since 1935, today announced the renewal of its partnership with Provi, the leading platform connecting beverage alcohol buyers, distributors, and suppliers. The renewed partnership supports Burke's ongoing efforts to provide retailers with convenient access to its portfolio while giving sales representatives additional tools to support customers throughout the buying process.

Across its organization, Burke continues to leverage Provi's sales tools to support customer engagement and strengthen coordination with retail accounts throughout Massachusetts. According to Provi’s data, approximately 17% of Burke’s order requests are placed outside of standard business hours, effectively extending the sales team’s selling window to 24/7. This gives Burke’s customers always-on access to the full portfolio while enabling reps to focus more time on brand education, portfolio storytelling, and consultative selling in the market.

“For more than 90 years, our business has been built around serving customers and building strong relationships throughout the market,” said Mark Vasconcelos, Director of Sales, Burke Distributing. “Provi helps us extend that commitment by giving customers another way to engage with our portfolio while staying connected with their sales representative.”

Through Provi, Burke equips its sales team with tools that centralize portfolio visibility and align digital access with its go-to-market strategy. Owners, operators, and managers benefit from a consolidated view of Burke’s offerings within a single platform, allowing buyers to search products, save items to lists for future planning, and submit order requests on their own schedule. By bringing portfolio access into one place, the platform helps create a more connected experience between buyers and their Burke sales representatives.

For owners, operators, and managers across Massachusetts, the platform supports more informed product evaluation, better preparation ahead of purchasing decisions, and enhanced coordination with their distributor partner.

“Burke’s results demonstrate what’s possible when a distributor aligns its go-to-market strategy with integrated sales tools,” said Sean Kiley, VP/GM, Distributor Partnerships at Provi. “Their continued investment reflects a focus on equipping representatives with structure and giving new and existing customers a unified way to engage with the portfolio.”

The renewed partnership underscores Burke’s broader focus on strengthening distributor sales enablement while adapting to evolving buyer expectations. In a market defined by scale and speed, Burke continues to pair disciplined sales execution with digital coordination that supports both its team and its retail customers.

To access Burke Distributing’s portfolio on Provi’s platform, visit provi.com.

About Burke Distributing

Founded in 1935, Burke Distributing is Boston's premier beverage distributor and a fourth-generation family-owned company serving retailers across Massachusetts. Headquartered in Randolph, Massachusetts, Burke offers a portfolio of leading beer, wine, and spirits brands and remains committed to exceptional customer service, strong supplier partnerships, and supporting the communities it serves.

About Provi

Provi is the leading online B2B platform for the total beverage industry, connecting buyers, distributors, and suppliers through a single digital marketplace. By streamlining communication, simplifying ordering, and enabling smarter product discovery, Provi enhances visibility and strengthens collaboration across the three-tier system. Trusted by thousands of industry partners nationwide, Provi is helping build a more connected and efficient future for beverage alcohol commerce. The company also operates SevenFifty Daily, an award-winning online publication offering news, insights, and analysis for the beverage alcohol trade.