From Steady to Strategic: The Supply Chain Forces Shaping 2026
The Q4 2025 Supply Chain report from Agrowgate paints a picture of a beverage industry entering 2026 with far more stability – yet no shortage of strategic inflection points.
Data
Dive into the latest beverage industry data including reporting from leading data providers. Explore market dynamics, consumer preferences, purchasing patterns, and regulatory developments to help you make data-driven decisions about your beverage business.
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We’re partnering with leading industry data providers to publish exclusive reports on category performance, consumer behavior, key trends, innovative products, emerging subcategories, and more, that aim to empower food and beverage businesses.
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Featured Data Content
Q3 2025 CGA by NIQ On-Premise Report: Consumer Behavior, Category Performance, and Growth Outlook
The latest CGA by NIQ report captures a U.S. on-premise landscape in flux — one where value and versatility are driving growth, even as premium tiers feel the squeeze.
Tariffs, Tension & Trying Not to Overreact: Q3 2025 Supply Chain Update from Agrowgate
The Q3 2025 Agrowgate BevNET Supply Chain Report highlights how tariffs, freight costs, and crop conditions are shaping the food and beverage industry.
Additional Content
CGA: On-Premise Velocity -5% Nationwide in November
The back half of November delivered mixed performances for bars and restaurants, according to CGA, the on-premise-focused arm of market research firm NIQ.
Circana Weekly Scans: Thanksgiving Boosts Bev-Alc Sales +14% WoW; ‘Nuggets of Positivity’ Among Top Brands
Thanksgiving helped bev-alc maintain its positive growth trajectory – at least compared to earlier this fall – Circana EVP, BevAl Scott Scanlon shared in this week’s off-premise scans report.
Flavorman 2026 Beverage Predictions: Fruity & Indulgent Flavors, Caffeine Alternatives and Convenience
Consumers are ready to indulge in 2026, as long as brands make it easy to do, according to Flavorman’s annual beverage trends report. The beverage development firm shared its 2026 Beverage Trends Forecast last week – accompanied by a humorous news sketch – which included predictions for top flavors, ingredients and marketing trends for the year ahead.
Beer Institute: October Domestic Shipments Decline Following 1 Month Uptick
Hopes for continued beer volume gains following September’s positive trends were dashed with the latest report from the Beer Institute (BI). Domestic tax paid shipments returned to the red in October, declining 3.8%, to 11 million barrels of beer.
BeerBoard: On-Premise Volumes Drop Big on Thanksgiving Eve
Both draft (-10%) and packaged beverage-alcohol (-14.9%) suffered double-digit volume declines in the on-premise on the night before Thanksgiving, according to market research firm BeerBoard.
Brewers’, Distributors’ & Retailers’ 2026 Wishlist: Consumer Insights, Focused Inventory & Price Promotions
Christmas came early for any fans of Bump Williams Consulting’s (BWC) annual growth strategies report. In the consulting firm’s final monthly update of 2025, founder Bump Williams shared beverage manufacturer, distributor and retailer growth strategies for 2026 and 2027 – one month earlier than historically released, and with a bonus fourth tier: the consumer.
Circana Weekly Scans: Beer Bounces Back, Outpaces Total Bev-Alc After ‘Dismal’ Prior Week
Beer bounced back in the latest scans after a “dismal performance” in the prior week, according to Circana and the market research firm’s EVP of BevAl, Scott Scanlon.
NIQ: RTDs Buck November Bev-Alc Downturn
Spirits and wine ready-to-drink (RTD) suppliers are likely feeling the holiday cheer as they bucked declines across categories for the two-week period ending November 15, according to analysis of NIQ data from Goldman Sachs Equity Research.
Brewers Association 2025 Benchmarking Survey: 92 Breweries Report Salary Information Across 67 Jobs
The Brewers Association’s (BA) biennial Salary and Benefits Benchmarking Report is back, with wage and responsibility information representing more than 7,000 employees across the craft brewing industry. The BA surveyed 92 small and independent breweries, gathering information on 67 jobs.
Contraction Continues in November BPI; Cider Remains Positive Outlier, Highest Reading in 5 Years
Wholesalers remain in a holding pattern to avoid end-of-year overstocks, according to the latest Beer Purchasers’ Index (BPI) from the National Beer Wholesalers Association (NBWA).
Circana Weekly Scans: Beer Records Lowest Sales Since Early March
Bev-alc had a “slight bounce” back in the latest week, with dollar sales in Circana-tracked off-premise channels increasing 1% week-over-week (WoW) in the period ending November 16, compared to the week ending November 9, Circana EVP of BevAl Scott Scanlon reported. However, bev-alc sales remained in the red compared to 2024.
CGA: 52% of Drinkers’ Habits Change Between the On- and Off-Premise
A new report from market research firm CGA is further proof that while beer is seeing red in off-premise scans, the category can find growth opportunities in on-premise retailers.
New England ‘Still a Very Ripe Market for Craft Beer,’ But ‘Story of Success’ Looks Different Now, Per Dave Williams
Bump Williams Consulting (BWC) president Dave Williams has a running list on his phone of the specific challenges or obstacles bev-alc industry members are facing today.
Circana October Report: Craft’s Declines Worsened in Grocery, Nearly Flat in C-Stores
Craft beer’s off-premise losses accelerated in October, according to the most recent monthly report from market research firm Circana. In multi-outlet grocery, mass retail and convenience stores (MULO+C), craft’s dollar sales have declined 4.5% and volume, measured in case sales, declined 6% year-to-date (YTD) through November 2, according to Circana.