Watch: Schlafly Beer’s Fran Caradonna on Opening a Brewpub During a Pandemic

Fran Caradonna’s first 15 months at Schlafly Beer maker the Saint Louis Brewery have been eventful, to say the least. In that short period of time:

The novel coronavirus wasn’t on Schlafly’s radar when the deal for Trailhead’s 400-seat taproom closed in January, Caradonna admitted. So the planned transformation of Trailhead in early March to a Schlafly branded location, Schlafly Bankside, ended up delayed by a little more than two months, with the location opening its doors two weeks ago.

In the video above, Caradonna discusses how Schlafly was forced to rethink its plans for the new pub and its two existing locations to meet restrictions that cap occupancy at 25%, as well as maintaining the customer experience.

“We’re fortunate in that our pubs are all fairly large to start with,” Caradonna said of trying to operate a profitable pub at a reduced capacity. “That’s a little bit easier than if you had a much smaller restaurant and you could only serve 10 or 15.”

However, those restrictions aren’t sustainable in the long-term, Caradonna admitted, but operating at even a reduced capacity was the right choice for the company to keep its employees working, generate some revenue and maintain a connection with Schlafly drinkers.

Caradonna also discusses consumers’ willingness to return, what she’s learned from the early weeks of reopening Schlafly’s pubs, engaging consumers in a new community during a time of social distancing, and the growing importance of e-commerce sales.

“That will be a bigger part of our business going forward than it ever has been even as our regular business slowly comes back over the next months,” she said of online sales.

For additional videos on how leaders in the craft brewing industry are meeting the challenges of COVID-19, visit Brewbound’s YouTube page. And tune into Brewbound Frontlines at 3 p.m. EST on Thursday, June 11, for a conversation with Buffalo Wild Wings beverage innovation manager Jason Murphy. If you have questions for Murphy, email them to

Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Marketplace Listing

The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.

Brewbound's Database of Breweries

Brewbound's database of breweries includes thousands of breweries from around the world.

Beer Events Calendar

A public calendar of events that are happening in the beer industry

View calendar | Post Event
Brewbound Live Winter 2020

Santa Monica, CA ● Dec. 3+4, 2020

Early Registration Open
Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.

Brewbound Job Board

A weekly live-streamed discussion series with beer industry leaders and watchers on the business adjustments being made during the COVID-19 crisis and the future of the industry.