Big Country Expands Its West Coast Footprint with New Partnership with A Better Choice Distribution

AUSTIN, Texas — Big Country® Organic Brewing Co. is expanding its West Coast footprint through a new distribution partnership with A Better Choice Distribution (ABC), a family-owned, independent craft beverage distributor based in San Diego, California.

Since launching in San Diego in September 2023, Big Country has been self-distributing its lineup of USDA Organic Certified beers and hard seltzers, and has already seen strong traction with local retailers including Jimbo's, Frazier Farms, Barons Market, select Sprouts Farmers Market and Total Wine & More locations. Big Country has seen 118% growth in sales from last year, a milestone the team is eager to build upon with their new partnership with ABC.

"We couldn't be more excited about this partnership with ABC,"  said Bill Gillies, Founder/CEO of Big Country. "Their valued retailer relationships and reputation for excellence in the Southern California beverage market make them the ideal partner to help us reach more customers who are looking for great-tasting, craft organic beverages. The growth over the last two years self-distributing has helped us understand where we need to put our efforts and that's here in Southern CA. This market is known for its vibrant craft scene and appreciation for high-quality, responsibly made beverages — it's the perfect fit for what we do."

Founded in San Diego, A Better Choice Distribution (ABC) has built its reputation by championing authentic craft producers who share their dedication to quality and community. Through this partnership, ABC Distribution will expand the availability of Big Country's full portfolio of organic craft beers and hard seltzers to retailers, restaurants, and bars across Los Angeles, Orange, Riverside, San Bernardino, and San Diego counties.

"We're stoked to partner with Big Country to add their portfolio of organic beers and seltzers and help fuel their expansion and growth. Their success in the San Diego market proves there's a strong demand for what they offer, and we're excited to help expand this further in the SoCal market," said Tommaso Maggiore, Founder of ABC.

The timing couldn't be better. As Big Country continues to expand its reach, the brewery is also strengthening its product lineup with the addition of its newest core beer, Little Wing Light Lager. Inspired by the journey of the American cliff swallow, Little Wing is brewed to go wherever life takes you. It's clean, crisp, and endlessly drinkable with soft notes of grain and a dry finish. With only 100 calories per 12oz can, it's as 'Easy Drinkin'' as the can says, while offering full craft flavor in a lighter profile.

With this new partnership with ABC, Big Country continues its mission to make organic alcohol a staple across the country, one state and one sip at a time.

About Big Country® Organic Brewing Co. 

Big Country Organic Brewing Co. is the currently the only operating certified Organic craft brewery in Texas. Big Country prides themselves in becoming pioneers in the organic movement in the alcohol industry and carries three of the most distinctive and well-respected certifications in the food & beverage industry: USDA Organic, Non-GMO Project Verified, and Fair Trade Certified. To date Big Country® Fair Trade purchases have sent over $100k to the farmers who grow and process the ingredients for their hard seltzer.

To learn more about Big Country® Organic Brewing Co., visit the link below and follow @enjoybigcountry on Instagram. To learn more about ABC Distribution, visit the link below.