Boston Beer Company is upping the ante as it tries to unseat Mark Anthony Brand as the beer category’s top hard seltzer producer. The company — which makes the Truly Hard Seltzer, Twisted Tea, Angry Orchard hard cider and Samuel Adams beer offerings — announced today the reformulation of all 13 Truly flavors in an effort to make them “crisper and more refreshing.” Boston Beer also revealed plans to release a Truly-branded line of lemonade hard seltzers in 2020

Six months after acquiring a majority stake in Oregon’s Ninkasi Brewing, Legacy Breweries Inc. today announced the acquisition of two smaller craft breweries, Aspen Brewing in Colorado and Laurelwood Brewing in Oregon.

Anheuser-Busch InBev’s Brewers Collective craft division is betting big on craft beer’s most popular style — the IPA — in 2020. Brewers Collective president Marcelo “Mika” Michaelis told Brewbound that the world’s largest beer company is making a multi-million dollar investment behind a new low-alcohol, low-calorie IPA from Chicago’s Goose Island, as well as a hazy IPA from from Seattle’s Elysian Brewing.

Cleveland’s Great Lakes Brewing Co. has appointed long-time beer and spirits executive Mark King as its next CEO. King, who most recently served as president of BeatBox Beverages and co-founded Austin Eastciders in 2013, supplants Bill Boor, who unexpectedly exited the 31-year-old, Ohio-headquartered craft brewery after four years in April to become the CEO of Phoenix, Arizona-based Cavco Industries, which makes manufactured housing.

About 60,000 people attended last week’s Great American Beer Festival in Denver, but the 2019 edition of national trade group the Brewers Association’s (BA) largest consumer-facing event may mark the last in which beer is the only featured alcoholic beverage.

Constellation Brands has once again promoted Mallika Monteiro. Last Friday, the New York-headquartered maker of Mexican import brands Corona, Modelo and Pacifico appointed Monteiro as executive vice president and chief growth and strategy officer. Meanwhile, Ceria Beverages, which makes THC-infused, non-alcoholic beers, has appointed Greg Miller as its first vice president of business development.

After three decades, Odell Brewing’s founders — Wynne, Doug and Corkie Odell — plan to exit the brewery’s day-to-day operations starting in January 2020, as part of a planned leadership transition. The employee-owned, Fort Collins, Colorado-headquartered craft brewery will turn to chief sales and marketing officer Eric “Smitty” Smith as its next chief executive officer.

Two of Pennsylvania’s most iconic businesses — D.G. Yuengling & Son and The Hershey Company — are linking up on a fall beer release, Chocolate Porter. Meanwhile, Brooklyn Brewery is betting on non-alcoholic beer catching on in the U.S., bringing its non-alcoholic hoppy lager offering, Special Effects, to select U.S. markets this fall.

Small and independent U.S craft brewers generated $79.1 billion in economic impact in 2018, which represented roughly 0.4 percent of the gross domestic product, according to industry trade group the Brewers Association’s (BA) 2018 Economic Impact Report.

California’s beer distribution system is being shaken up once again. Anheuser-Busch InBev announced Friday evening the planned acquisition of “key assets” from Markstein Beverage Co. in San Marcos, California. The company will add those assets to its existing wholly owned distributor, Anheuser-Busch Sales of San Diego.

Sierra Nevada has found its first VP of marketing. The iconic Chico, California-headquartered craft brewery today named Noelle Haley, who most recently served as VP of marketing and growth for San Francisco-based Equator Coffees & Teas, to the post.

Starbucks, Apple, Tesla … and White Claw? Anthony von Mandl, the founder of White Claw parent company Mark Anthony Brands, told thousands of beer wholesalers Tuesday during the National Beer Wholesalers Association’s Annual Convention that his company is a disruptor in the vein of those iconic brands.

“We can make beer grow again,” Boston Beer Company founder Jim Koch told thousands of beer distributors Monday during the opening session of the National Beer Wholesalers Association’s Annual Convention in Las Vegas.

In this edition of People Moves: Founders executive chair to depart for hydroponics farm; Other Half splits with Eric Salazar; and New England Brewing Company hires Jamal Robinson.