News

The margarita’s grip on cocktail menus is loosening as drinkers, particularly younger ones, have begun to diversify their cocktail choices. After a long reign at the top, challenges to the margarita have emerged: value velocity fell 16% year-over-year (YoY) in Q4 2025 according to a new report from NIQ.

The bev-alc industry can no longer blame Gen Z for slowed sales, according to new survey results from global bev-alc data and insights firm IWSR.

As any bev-alc professional will tell you – nothing moves product like associating it with the end of a marriage. Or at least that’s my guess as to the pitch in the Twisted Tea marketing meeting for its end-of-summer sales push. The marketing group at Twisted Tea took the phenomenon of divorce filings increasing at the end of summer and thought “How has no one ever used this to sell FMBs?!”

Before the legacy craft brewery was resurrected earlier this year, 21st Amendment (21A) seems to have run up a sizable tab with the Alcohol and Tobacco Tax and Trade Bureau (TTB).

The National Black Brewers Association (NB2A) is now operating as a board-run enterprise led by president Annie McGinnis.

James Watt’s second offer for BrewDog tops £30M; Atwater’s Grand Rapids taproom to shutter; Lost Abbey’s Monastery marks grand opening; Southern Glazer’s execs on being a ‘total beverage solution;’ Coors Light x Patrick Mahomes series continues; Molson Coors brings Italy’s wine window concept stateside for Peroni

Despite a looming regulatory ban, hemp beverages are booming. The category grew 133% year-over-year between 2024 and 2025, according to a new report by the Hemp Beverage Alliance.

There’s a large group of consumers with proven loyalty and potential to drive bev-alc sales that has gone relatively overlooked by the industry: women’s sports fans. Hurray’s Girl Beer is hoping to change that.

On-premise gains from the FIFA World Cup slowed slightly after the tournament’s headline-making hot start, but new data from on-premise insights firm BeerBoard suggests that later weeks may have been just as impactful to bars and restaurants – at least when it comes to draft sales.

Want to unleash faster growth in adult non-alcoholic drinks? Get ready to break some rules, says Jill Sites, who recently concluded a stint as EVP of sales at non-alc brand The Pathfinder.

The country’s second-largest grocery retail chain is reportedly moving into hemp THC drinks.

Hard cider has continued to post year-over-year (YoY) growth this year despite bev-alc’s Q2 slowdown, as both regional and national brands have found gains, according to new data from 3 Tier Beverages.

Check out news items initially reported in the Brewbound Insider Newsletter July 13-15, including headlines from the Brewers Association, Girl Beer, Anheuser-Busch InBev and more.

Best Day Brewing founder and CEO Tate Huffard believes the modern non-alcoholic (NA) beer movement is now in its second wave – one characterized by “belonging.”