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With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.
Firestone Walker’s new high ABV Mind Haze Rage line of “lemonade-infused turbo radlers” are now arriving on retail shelves.
Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.
Heineken is building on its non-alcoholic (NA) 0.0 franchise in 2026. The company will add two fruit-forward Heineken 0.0 line extensions, as well as Heineken 0.0 Ultimate in more than a dozen markets.
The owners of Cricket Hill (Fairfield, New Jersey) have listed the brewery for sale as they prepare to retire. At 24 years old, Cricket Hill is one of the Garden State’s oldest craft breweries. Ballast Point (San Diego, California) plans to lay off 37 employees effective December 15, according to a pair of Worker Adjustment and Retraining Notification (WARN) Act notices in California filed on October 8.
The founders of BeatBox are hoping 2026 will bring them their second hit brand aimed at a new generation of consumers. BeatBox parent company Future Proof will launch Chillitas in February, a new-to-world, flavored malt beverage outside of the company’s flagship party punch brand.
Amid murky times for THC beverages in its home state of Ohio, the state’s largest craft brewery, Rhinegeist, is wading into the intoxicating hemp beverage category with Fuzzy Bones.
Global rap star Future and Ohza founder Ryan Ayotte want consumers to drink in style with Roué, a new brand of fine wines and RTD cocktails launching this month.
Dan Kleban suspends Senate campaign; BrewDog layoffs hit U.S.; Sunset’s new GM; Outlaw rides into Texas; Lawson’s and Crowns & Hops partner on Illumin-8.
The ever-expanding and evolving THC-infused beverage space is getting an injection of star power from current and former NBA players.
THC seltzers, local sports partnerships and growing Boulevard’s new No. 1 brand are among the highlights of Duvel USA’s 2026 distribution convention, featuring skits mimicking popular movies and TV shows. The big news coming out of the meeting is Boulevard’s addition of THC-infused seltzers under its Quirk line.
Check out these news items initially reported in the Brewbound Insider Newsletter October 1-3, including updates from the Brewers Association, Maine Brewers Guild, Constellation Brands and more.
Check out these news items initially reported in the Brewbound Insider Newsletter, including updates from Providence Brewing, Rupee Beer, Pabst Blue Ribbon and more.
In its 157-year history, Martinelli’s has become a staple in many U.S. households; from its squat 10 oz. apple juices that fit conveniently into kids’ lunch boxes, to its green sparkling cider bottles that allow consumers of all ages to toast and celebrate without booze.
Call it a late career shift or just a beverage-alcohol professional trying something new, but the former brewmaster for White Claw is launching an energy drink.
Check out these news items initially reported in the Brewbound Insider Newsletter (September 17-19).
Boston Beer Company is willing to fail fast with new fourth category products in order to find its next big brand, founder and CEO Jim Koch shared during last week’s Barclays’ Global Consumer Staples Conference.
