New Products

Heineken USA has released its first spirit-based portfolio extension of Jamaican beer brand Red Stripe with Red Stripe Rum Drinks. The canned cocktail will roll out in Florida starting today, and is set to hit select markets in the Northeast throughout the spring.

Molson Coors Beverage Company’s previously teased spirits-based Topo Chico offering is now a reality.

Lawson’s Finest Liquids is continuing to build its Sunshine family. The latest addition to the family is Hazy Rays IPA, a 5.3% New England IPA, available starting this week in 16 oz. can 4-packs, 12 oz. can 12-packs and on draft across the company’s nine-state footprint.

New beer category products have delivered more than half a billion dollars in off-premise sales in the last year, according to market research firm NielsenIQ (NIQ).

Dogfish Head co-founder Sam Calagione has been hitting the road to promote the company’s new year-round offering Citrus Squall, a higher ABV beer-cocktail hybrid, and its spirits-based canned cocktails at retailers across the country.

After launching in Mexico last fall, Jack Daniel’s & Coca-Cola ready-to-drink (RTD) canned cocktails have rolled out in the U.S. The 7% ABV spirits-based RTD, the result of a partnership between Coca-Cola and Jack Daniel’s parent company Brown-Forman, is inspired by the ubiquitous “Jack & Coke” bar call and combines two of the world’s most recognizable beverage brands in one package.

Double Punch Hard Juice, a new hard juice contender from Philadelphia-based Two Robbers Hard Seltzer, will enter the ring next month. “We’ve been developing this idea for over a year, as a way to bridge the highly sessionable and low-calorie, zero-sugar nature of hard seltzers with the full-flavor full-texture aspects of FMBs [flavored malt beverages] and craft beer,” co-founder and CEO Vikram Nayar said.

New Belgium is out here makin’ news, and just like recording star Lizzo, it can all be blamed on the juice.

Not content to rest on Modelo’s laurels as the country’s No. 2 beer brand, Constellation aims to continue to raise consumer awareness, which increased +43% in 2022, VP of brand marketing Greg Gallagher said. “We have a ton of room to grow and we’ll have to continue to find new ways to attract more drinkers,” he said.

The next popular non-alcoholic beverage brand to crossover into alcoholic beverages is SunnyD. Plus, new offerings from Molson Coors’ Simply Spiked, Bud Light Seltzer, and Jim Beam and Boston Beer.