Growing the Family: How Top Brewers Are Creating Brand Families

How do marketing directors from Sierra Nevada, Firestone Walker and Constellation Brands guide and build on popular brand families such as Little Things, 805 and Modelo? Leaders from three of those brands will share their strategies for steering those franchises and adding onto those brand families.

Featuring:

Dustin Hinz, CMO, Firestone Walker
Kyle Ingram, Brand Director, Sierra Nevada
Greg Gallagher, VP Brand Marketing, Modelo, Constellation Brand