Corona Unveils "This Is Our Playa" Ahead of the 2026 MLB Season, Leading Off with the World Baseball Classic

The Official Cerveza of Major League Baseball reminds fans that only Corona makes the ballpark feel like a day at the beach through new media investments and an expanded player roster.

Key News:

• Corona builds upon its MLB™ partnership with the launch of "This Is Our Playa," an expanded marketing platform with licensing rights from MLB Players, Inc., featuring eight MLB players headlining new fan experiences.
• The brand is connecting with fans throughout the season, beginning at the 2026 World Baseball Classic™ with an extension of the MLB "El Beisbol Es Otra Cosa" campaign that celebrates the excitement of the Latino baseball community and a custom mural in Miami.
• The brand is transforming MLB™ Opening Day™ presented by Adobe into a one-day vacation by partnering with Jomboy Media to deliver a unique content experience that only Corona can provide.

Baseball is back, and Corona, the Official Cerveza of Major League Baseball, is helping fans make the most of every moment with the launch of “This Is Our Playa.” The season-long platform brings the beach mindset to the ballpark and reinforces the brand’s belief that baseball’s best moments—like the best beach days—are meant to be savored and enjoyed with Corona.

Starting at the World Baseball Classic™, and continuing across key moments throughout the MLB™ calendar, Corona will remind fans everywhere that the ballpark is the ultimate “Playa” escape by blending baseball culture with the brand’s signature sense of relaxation and contentment. Alongside existing partners Mookie Betts and Ronald Acuña Jr., Corona is expanding its player roster this season to include Jazz Chisholm Jr., Pete Crow-Armstrong, Jeremy Peña, Cristopher Sanchez, James Wood and Eduardo Rodriguez. These players will help bring the campaign to life through content and storytelling that highlights how they find their flow—on the field and beyond it.

“The ballpark and the beach share the same spirit—they’re places where slowing down, being present, and enjoying the moment are what matter most,” said Rob Nelson, vice president of marketing, Corona. “Corona embraces these moments and our continued partnership with Major League Baseball provides a perfect opportunity to share that mindset with fans.”

Corona at the World Baseball Classic™

As an official sponsor of the 2026 World Baseball Classic™ in the US, Corona will continue its partnership with MLB on the league’s award-winning “El Beisbol Es Otra Cosa” campaign during the tournament to bring fans closer to the game's most exciting players and celebrate the brand’s Hispanic heritage. A special-edition episode airing during the World Baseball Classic™ will feature Corona player partner Ronald Acuña Jr. and spotlight his story, passions and connection to the game. Additional episodes featuring other Corona player partners will debut later in the MLB season.

Commissioned by the brand and painted by the award-winning Cuban-American artist Ivan J. Roque, a new mural in Miami will also showcase the spirit of the World Baseball Classic™ by bringing the love of baseball across different cultures together through a place we all share—La Playa. Fans can visit the mural displayed at the corner of Miami Avenue and 7th Street.

Corona at MLB™ Opening Day™

This year's MLB™ Opening Day™ is shaping up to be the best one-day vacation of the year, and Corona is making sure fans are ready. The brand is partnering with Jomboy Media to bring exclusive content to baseball fans starting with the "Talkin' Yanks" podcast and Opening Night Livestream on March 25. Leading off coverage the next day, a Corona-sponsored pre-show will feature a unique branded set, custom segments and surprise cameos from the brand’s roster of player partners—leading into an all-day livestream for MLB™ Opening Day™. Corona will also play a prominent role across other flagship Jomboy Media content, like The Warehouse Games and Baseball Today.

Throughout the 2026 MLB™ season, “This Is Our Playa” will continue to unfold, with additional fan experiences planned for later this summer—extending Corona’s beach mindset into baseball’s biggest moments still to come.

"This Is Our Playa" is the latest evolution of Corona's partnership with Major League Baseball—built on bringing people together to share unforgettable moments, both at the ballpark and beyond. For more information on Corona and to stay updated on all the brand’s exciting activations for this season, follow @CoronaUSA on Instagram, TikTok and Facebook.