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The latest NIQ On Premise analysis reveals a beer category that continues to face volume pressure, but one where performance varies significantly by segment, format, and occasion. The findings also highlight meaningful shifts in on-premise consumption that extend beyond topline category performance.
Rising gas prices may be bad for consumers’ wallets, but increased costs and their impact on shopping habits may actually be good for the beer industry, according to National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones.
The latest NIQ on premise update highlights a beer category under pressure, with both value and volume declining over the past year. In contrast, spirits and RTDs continue to capture share, supported by price-led growth and shifting consumer preferences.
On-premise venues should have seen a notable lift in sales over the weekend, if historical Mother’s Day trends played out.
Maine Beer Co. is dining out on lunch. Not the meal, but its flagship IPA (7% ABV), which isn’t named for an eating occasion at all, but rather a whale spotted off the Maine coast in 1982. Her dorsal fin was missing a chunk, which had ostensibly become lunch for a shark.
Anheuser-Busch InBev’s (A-B) Michelob Ultra was Numero Uno on Cinco de Mayo, according to the latest report from on-premise insights firm BeerBoard.
Draft beer increased its share of on-premise beer sales by volume to 53.1% in 2025, gaining 0.9 share points year-over-year, according to the latest Draft Beer Report from NIQ and Draftline Technologies. Those gains matched 2024’s, per NIQ’s On-Premise Measurement service, which tracks sales at licensed on-premise accounts across the U.S.
Now may be the time to invest in mints or hot dogs, as sales could rise following Monday’s Craft Brewers Conference (CBC) keynote address by hospitality expert Will Guidara.
An upset happened off the court during the final weekend of the NCAA basketball tournament. Anheuser-Busch InBev’s (A-B) Michelob Ultra (13.81% share) edged Constellation Brands’ Corona Extra (13.8% share) for the top volume spot among packaged products at bars and restaurants tracked by on-premise data firm BeerBoard.
Coachella kicks off this weekend, with up to 125,000 people set to flock to Indio, California, each day to see Sabrina Carpenter, Justin Bieber, Karol G and others – hopefully with a beverage in hand.
Unsurprisingly, the most expensive city to grab a beer is New York, according to a recent report from on-premise POS firm Toast. The median pint costs $9.16 in the Big Apple, likely driven up by Manhattan, as Toast reported the median pint across the East River in Brooklyn is $8.02.
As the NCAA men’s and women’s basketball tournaments marched into Final Four weekend, craft was the only segment to lose share of volume and dollar sales across all four regions, according to on-premise data firm BeerBoard.
Abita Brewing Company’s 40th year could be its biggest since the mid-2010s craft beer boom. The Louisiana craft brewery’s forecast for 2026 is 170,000 barrels – nearly double its previous annual output, Abita president Troy Ashley told Brewbound.
Reyes Taps Breakthru Vet to Lead Integration; Tilray Strikes Licensing Deal for Hard Popsicle RTDs; Tilray Takes BrewDog to the Hamptons; and more headlines.
March Madness has brought upsets, buzzer beaters and a boost to some beer brands’ draft sales, according to a new report from on-premise data firm BeerBoard.
Perceived value is reality when it comes to beverage-alcohol sales in HMSHost’s more than 1,000 dining venues located in around 80 airports across the U.S., Tyler Pitman, SVP of concept development, brand partnerships and adult beverage shared earlier this month during Constellation Brands’ Gold Network Summit.
St. Patrick’s Day may have fallen on a Tuesday this year, but the weekday timing didn’t stop consumers from celebrating the holiday in the on-premise, according to a report from BeerBoard.
