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The on-premise beer market remains challenged, but the latest numbers reveal meaningful pockets of growth beneath the topline declines. Imported and non-alcoholic beer are gaining momentum, while draft is strengthening its position relative to packaged beer.
The latest NIQ On Premise analysis reveals a beer category that continues to face volume pressure, but one where performance varies significantly by segment, format, and occasion. The findings also highlight meaningful shifts in on-premise consumption that extend beyond topline category performance.
Rising gas prices may be bad for consumers’ wallets, but increased costs and their impact on shopping habits may actually be good for the beer industry, according to National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones.
On-premise gains from the FIFA World Cup slowed slightly after the tournament’s headline-making hot start, but new data from on-premise insights firm BeerBoard suggests that later weeks may have been just as impactful to bars and restaurants – at least when it comes to draft sales.
Soccer fans aren’t just upping their bev-alc intake this summer – they’re increasing how early in the week (and the day) they’re going out for a beverage, according to the latest report from on-premise insights firm BeerBoard.
The FIFA World Cup 2026 on-premise boost has emerged from coast to coast, according to the latest report from data firm BeerBoard. Those gains are much steeper in states with the 11 stadiums hosting World Cup matches, often by several orders of magnitude.
Mass Appeal Draught House and Grille opened on the eve of the kick-off of FIFA World Cup 2026 at its neighbor, Gillette Stadium. Hendler Family Brewing co-founder and CEO Sam Hendler joined the Brewbound Podcast to discuss how the multi-branded taproom handled an influx of guests, what Scottish fans prefer to drink – and what they’re not drinking.
As previously reported in Part 1 of our 2025 hospitality-driven brewery data dive, brewpubs recorded the smallest year-over-year (YoY) decline in 2025 production volume (-1.7% YoY) among all craft brewery types, according to the Brewers Association (BA).
Craft breweries continued to battle declines in 2025, but hospitality-focused breweries – including brewpubs and taprooms – were a “bright spot for the industry” last year, according to the Brewers Association (BA).
Mother’s Day and Memorial Day delivered a much-needed boost to restaurants and bars last month, according to an NIQ report, analyzing CGA-gathered on-premise data. Mother’s Day (Sunday, May 10) and Memorial Day (Monday, May 25) were the most valuable Sunday and Monday, respectively, so far in 2026 for the on-premise channel, NIQ reported.
Draft continues to claw back the share of total beer it lost during the COVID-19 pandemic and resulting on-premise closures and consumer shifts.
While off-premise bev-alc scans have been on a rollercoaster this year (one with admittedly mild drops compared to 2025), the on-premise has been more steady, trending between flat and up 1% over the last few months.
On-premise venues should have seen a notable lift in sales over the weekend, if historical Mother’s Day trends played out.
Maine Beer Co. is dining out on lunch. Not the meal, but its flagship IPA (7% ABV), which isn’t named for an eating occasion at all, but rather a whale spotted off the Maine coast in 1982. Her dorsal fin was missing a chunk, which had ostensibly become lunch for a shark.
Anheuser-Busch InBev’s (A-B) Michelob Ultra was Numero Uno on Cinco de Mayo, according to the latest report from on-premise insights firm BeerBoard.
Draft beer increased its share of on-premise beer sales by volume to 53.1% in 2025, gaining 0.9 share points year-over-year, according to the latest Draft Beer Report from NIQ and Draftline Technologies. Those gains matched 2024’s, per NIQ’s On-Premise Measurement service, which tracks sales at licensed on-premise accounts across the U.S.
Now may be the time to invest in mints or hot dogs, as sales could rise following Monday’s Craft Brewers Conference (CBC) keynote address by hospitality expert Will Guidara.
