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The latest NIQ on premise update highlights a beer category under pressure, with both value and volume declining over the past year. In contrast, spirits and RTDs continue to capture share, supported by price-led growth and shifting consumer preferences.
In the December 2025 Brewbound Quarterly On-Premise Report, NIQ data reveals a market where growth is increasingly concentrated in specific outlets, formats, and styles, while once-reliable channels quietly lose ground.
The latest CGA by NIQ report captures a U.S. on-premise landscape in flux — one where value and versatility are driving growth, even as premium tiers feel the squeeze.
Allagash Brewing founder Rob Tod admits that craft beer is in a rocky period, but tackling headwinds is something he’s done before, he shared Monday during a virtual press briefing hosted by Portland, Maine-based craft brewery.
Heineken will have some extra marketing budget as its Champions League sponsorship winds down, and it appears that a decent chunk of that money is going to expanding the Dutch brewer’s presence with Formula 1 (F1).
Consumers’ on-premise spending may be strong, but volumes of draft beer and packaged goods declined at bars and restaurants during Q3, according to on-premise insights firm BeerBoard. Draft beer volume declined 1.8% between July 1 and September 30 year-over-year (YoY). Cans and bottles fared even worse, dropping 5.1% compared to Q3 2024.
The owners of Cricket Hill (Fairfield, New Jersey) have listed the brewery for sale as they prepare to retire. At 24 years old, Cricket Hill is one of the Garden State’s oldest craft breweries. Ballast Point (San Diego, California) plans to lay off 37 employees effective December 15, according to a pair of Worker Adjustment and Retraining Notification (WARN) Act notices in California filed on October 8.
Consumers wallets are feeling the strain, but it’s not stopping them from spending in on-premise retailers, National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones shared during a webinar Thursday.
Consumers continue to flock to the on-premise, despite economic uncertainty, according to the latest report from CGA, the on-premise arm of market research firm NIQ.
An auction of the production equipment at Smuttynose Brewery’s Hampton, New Hampshire facility is set to open October 8, according to a New Mill Capital listing.
This year’s lackluster Labor Day was not exclusive to the off-premise, according to the latest report from CGA, the on-premise arm of market research firm NIQ. Sales velocity at bars and restaurants declined 10% on Labor Day (Monday, September 1) compared to the holiday in 2024 (Monday, September 2).
Draft beer remains the dominating sales driver for taprooms, but breweries may need to expand their menus (and hours) if they want consumers to keep coming back, according to a new report from the Brewers Association (BA), citing taproom point-of-sale data from Arryved.
Mid-Atlantic brewpub chain Iron Hill Brewery has closed three locations, the company announced Wednesday in a press release. One of the shuttered locations was Iron Hill’s flagship brewpub in Newark, Delaware, its first location.
Selling “more moderation” is as tricky as it sounds according to the founders of Bar Nuda, a Mexican-inspired drinks pop-up and Los Angeles’s first completely adult non-alc (ANA) experience.
The return of professional football didn’t result in a boost to on-premise beer trends, contrary to years past. Opening weekend of the 2025 NFL season (September 4-7) led to high-single-digit declines in both draft beer (-7.3%) and packaged products (-8.3%) compared to 2024 opening weekend (September 5-8), according to on-premise tech and insights firm BeerBoard.
Other Half Brewing is used to large growth targets, posting double-digit volume growth nearly every year since its inception in 2014, according to data from the Brewers Association (BA).
Crane Brewing (Raytown, Missouri), has closed after 11 years. In its early days, the brewery built its name on the homebrew and beer fest circuit with namesake Michael Crane’s sour ales and magenta-hued beet beer.