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The latest NIQ on premise update highlights a beer category under pressure, with both value and volume declining over the past year. In contrast, spirits and RTDs continue to capture share, supported by price-led growth and shifting consumer preferences.
In the December 2025 Brewbound Quarterly On-Premise Report, NIQ data reveals a market where growth is increasingly concentrated in specific outlets, formats, and styles, while once-reliable channels quietly lose ground.
The latest CGA by NIQ report captures a U.S. on-premise landscape in flux — one where value and versatility are driving growth, even as premium tiers feel the squeeze.
Ordering a zero-proof option at a bar or restaurant can mean anything from a soda to a non-alc beer, but how are some of the country’s buzziest bars experimenting with non-alc options? We asked the creators behind the menus of three buzzy bars and restaurants: hotspot Bar Benjamin in Los Angeles, the Tao Group’s Crane Club in New York, and Michelin-starred Esmé in Chicago.
Who drinks draft beer these days? The draft beer drinker is an older white man who is “relatively affluent” and spends around $201 monthly on dining and drinking in on-premise outlets, according to the latest “On Premise Draft Opportunity” report from CGA and Draftline Technologies.
When long-time regulars pine for Icarus Brewing’s original location, founder and owner Jason Goldstein reminds them the good old days weren’t always so good.
Monday Night Brewing (Atlanta, Georgia) will open a new 7,400 sq. ft. indoor taproom and 17,000 sq. ft. outdoor space called The Grove in Atlanta’s West Midtown neighborhood on Saturday, August 23, Eater reported.
Beer is starting to lose share of bev-alc dollar sales in the on-premise, according to a recent report by CGA, the on-premise arm of market research firm NIQ. In the last 52 weeks (L52W, ending June 14), beer claimed 39.5% share of total bev-alc dollar sales in NIQ-tracked on-premise channels, marking a 0.3 percentage point decline year-over-year (YoY).
Boston Beer Company is winding down its own-premise operations in Los Angeles. The company plans to close its Truly LA and Angel City taprooms at the end of their respective leases, according to an internal memo sent today by founder and future-CEO Jim Koch, and confirmed by Brewbound.
The on-premise continued to see “some really positive performance” as both value velocity (+6%) and ticket count (+9%) increased year-over-year for the week ending July 26, 2025.
After years working at various breweries and hosting their own craft beer podcast, Chelsea Rhoads and Liz Hess finally decided to take the plunge and buy a brewery. The pair, who co-host the Body By Beer podcast, acquired Denver’s Berkeley Alley Beer Company earlier this summer and have put their own spin on the beloved local spot.
Almanac Beer got lots of people (including the hosts of this podcast!) talking earlier this summer when it announced it was ditching the word “taproom” and rechristening its Alameda, California-based location as Almanac Adventureland.
Brewery-incubator Pilot Project opened its second Chicago location last week, located in the heart of Wrigleyville. The 3,500 sq. ft. space on N. Clark St. is less than a 5-minute walk from Wrigley Park (home of the Cubs), and includes a large patio space, full menu and a downstairs “Devious” cocktail lounge – branded after Pilot Project’s own line of canned cocktails.
Calicraft Brewing is on pace to grow 80% in 2025, after 30% growth in 2024. The Walnut Creek, California-based craft brewery has been able to buck national craft trends by cleaning up production, making key hires and refocusing its portfolio. Now, the company plans to expand that growth into ready-to-drink cocktails, launching in 2026.
If recent off-premise scan data has been a bummer lately, don’t expect the on-premise to deliver optimism either. Beer volumes at bars and restaurants have declined mid- to high-single digits on draft (-5.7%) and in package (-9.3%) year-over-year (YoY) during the second quarter of 2025, according to on-premise data firm BeerBoard.
When Topa Topa Brewing CEO Jack Dyer and brewmaster Casey Harris started the Ventura, California, brewery in 2015, they knew they were in it for the long haul, committing to a business that was anchored in quality beer “with a purpose.”