On-Premise and At-The-Brewery Trends

Read the latest beer industry news relating to brewery operations, taproom updates, openings, and closings. Stay up-to-date on new beer ventures and taproom openings and learn about the challenges leading to shutdowns.

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Featured On-Premise and At-The-Brewery Trends Content

Finding Opportunity in a Shifting On-Premise Market – NIQ July 2026

Finding Opportunity in a Shifting On-Premise Market – NIQ July 2026

The latest NIQ On Premise analysis reveals a beer category that continues to face volume pressure, but one where performance varies significantly by segment, format, and occasion. The findings also highlight meaningful shifts in on-premise consumption that extend beyond topline category performance.

NBWA/Fintech Q1 Update: Are High Gas Prices Good For Beer?

NBWA/Fintech Q1 Update: Are High Gas Prices Good For Beer?

Rising gas prices may be bad for consumers’ wallets, but increased costs and their impact on shopping habits may actually be good for the beer industry, according to National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones.

On-Premise Update: Key Shifts to Watch – NielsenIQ Quarterly Report

On-Premise Update: Key Shifts to Watch – NielsenIQ Quarterly Report

The latest NIQ on premise update highlights a beer category under pressure, with both value and volume declining over the past year. In contrast, spirits and RTDs continue to capture share, supported by price-led growth and shifting consumer preferences.

Additional Content

BeerBoard: Beer Fumbles NFL Opening Weekend 2025; Draft -7%, Package -8%

BeerBoard: Beer Fumbles NFL Opening Weekend 2025; Draft -7%, Package -8%

The return of professional football didn’t result in a boost to on-premise beer trends, contrary to years past. Opening weekend of the 2025 NFL season (September 4-7) led to high-single-digit declines in both draft beer (-7.3%) and packaged products (-8.3%) compared to 2024 opening weekend (September 5-8), according to on-premise tech and insights firm BeerBoard.

The Zero Proof Playbook: How Upscale Bars Are Approaching Adult Non-Alc

The Zero Proof Playbook: How Upscale Bars Are Approaching Adult Non-Alc

Ordering a zero-proof option at a bar or restaurant can mean anything from a soda to a non-alc beer, but how are some of the country’s buzziest bars experimenting with non-alc options? We asked the creators behind the menus of three buzzy bars and restaurants: hotspot Bar Benjamin in Los Angeles, the Tao Group’s Crane Club in New York, and Michelin-starred Esmé in Chicago.

CGA & Draftline Reveal Demographics of the Draft Beer Drinker

CGA & Draftline Reveal Demographics of the Draft Beer Drinker

Who drinks draft beer these days? The draft beer drinker is an older white man who is “relatively affluent” and spends around $201 monthly on dining and drinking in on-premise outlets, according to the latest “On Premise Draft Opportunity” report from CGA and Draftline Technologies.

CGA: Total Beer Losing Share On-Premise; Imports, Domestic Premium and Below Premium Bucking Trend

CGA: Total Beer Losing Share On-Premise; Imports, Domestic Premium and Below Premium Bucking Trend

Beer is starting to lose share of bev-alc dollar sales in the on-premise, according to a recent report by CGA, the on-premise arm of market research firm NIQ. In the last 52 weeks (L52W, ending June 14), beer claimed 39.5% share of total bev-alc dollar sales in NIQ-tracked on-premise channels, marking a 0.3 percentage point decline year-over-year (YoY).

Brewbound Podcast: Berkeley Alley Beer’s New Owners on Being ‘Crazy and Strategic’

Brewbound Podcast: Berkeley Alley Beer’s New Owners on Being ‘Crazy and Strategic’

After years working at various breweries and hosting their own craft beer podcast, Chelsea Rhoads and Liz Hess finally decided to take the plunge and buy a brewery. The pair, who co-host the Body By Beer podcast, acquired Denver’s Berkeley Alley Beer Company earlier this summer and have put their own spin on the beloved local spot.