Big Beer

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Miller Lite Brings Back Tastes Great, Less Filling Campaign

Miller Lite Brings Back Tastes Great, Less Filling Campaign

Molson Coors is bringing back one of its most famous advertising campaigns. The company is reviving the Miller Lite “Tastes Great, Less Filling” debate that started in 1975 and tapping a new generation of “Miller Lite All Stars.”

A Round With… Lone River’s Katie Beal Brown

A Round With… Lone River’s Katie Beal Brown

In the latest installment of Brewbound’s A Round With – a weekly Insider-exclusive Q&A series with industry leaders – Katie Beal Brown chats about the rollercoaster ride of turning a cherished family cocktail recipe into a nationally distributed, ready-to-drink product … and kicking off right before the pandemic turned the bev-alc world upside down.

Modelo Especial Depletions Cross 200 Million Case Mark

Modelo Especial Depletions Cross 200 Million Case Mark

Modelo Especial is now a 200-million case brand, as depletions crossed that milestone in the latest rolling 52-week period, Greg Gallagher, VP of brand marketing for Constellation Brands’ beer division, shared during Tuesday’s Gold Network Summit in Las Vegas.

Anheuser-Busch Teamsters Ratify 5-Year Contract With Vote of 86%

Anheuser-Busch Teamsters Ratify 5-Year Contract With Vote of 86%

Anheuser-Busch InBev (A-B) Teamsters voted this week to ratify the union’s new five-year contract with the world’s largest beer manufacturer, the union announced yesterday. The contract was approved with 86% of the vote, which began on Sunday and went on for three days.

Constellation Brand Targets Adding 100M Cases in Next 5 Years

Constellation Brand Targets Adding 100M Cases in Next 5 Years

Constellation Brands leaders laid out a vision for “dialing up” growth for its portfolio of Mexican import offerings over the next five years during Monday’s opening session of its Gold Network Summit at Caesar’s Palace in Las Vegas.

Anheuser-Busch InBev and Teamsters Reach Tentative Agreement on New Contract

Anheuser-Busch InBev and Teamsters Reach Tentative Agreement on New Contract

The International Brotherhood of Teamsters and Anheuser-Busch InBev (A-B) have reached a tentative agreement on a new five-year contract that the union said will raise pay, improve health care and retirement benefits and provide job security for its members at A-B’s U.S. 12 breweries, the Teamsters announced on social media Wednesday evening.