Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

Submit News
Involved in the beyond beer space and have company or product news? Submit your news.

Featured Beyond Beer Content

Molson Coors to Acquire Monaco Maker Atomic Brands

Molson Coors to Acquire Monaco Maker Atomic Brands

Molson Coors has struck a deal to acquire spirits-based, ready-to-drink (RTD) cocktail pioneer Atomic Brands, whose Monaco Cocktails entered the then-nascent space in 2012. The deal should come as no surprise, as it aligns with Molson Coors’ goals to expand its beyond beer portfolio, part of the Horizon 2030 plan CEO Rahul Goyal outlined earlier this year.

Additional Content

Former Casamigos Colleagues Launch RTD

Former Casamigos Colleagues Launch RTD

The former executive team behind Casamigos (minus its celebrity owners) is making another move in the bev-alc industry with Por Qué No, a ready-to-drink (RTD) tequila and vodka offering.

Hemp Industry Braces for Last Minute Action, Worst Case Scenarios, on Looming Ban

Hemp Industry Braces for Last Minute Action, Worst Case Scenarios, on Looming Ban

If there’s a stay of execution, it’ll probably be at the last minute. That’s what hemp lobbyists and industry groups are starting to believe about the potential for a reprieve from the upcoming November 12 THC ban, according to the Coalition for Adult Beverage Alternatives (CABA).

Constellation Brands Agrees To Acquire HOPWTR

Constellation Brands Agrees To Acquire HOPWTR

Constellation Brands has agreed to terms to acquire HOPWTR, expanding the beer and spirit giant’s presence in the fast-growing non-alcoholic space. The deal comes roughly five years after Constellation’s initial investment in HOPWTR in 2021 through its Venture division.

New Diageo CEO Dave Lewis Sets His Sights On RTDs

New Diageo CEO Dave Lewis Sets His Sights On RTDs

Diageo’s new CEO Dave Lewis is reframing ready-to-drink offerings as an opportunity for the spirits giant, but after years of focus on the top end of the shelf, the group has ground to make up.

Fever-Tree Completes US Integration with Molson Coors, Eyes Distribution Growth

Fever-Tree Completes US Integration with Molson Coors, Eyes Distribution Growth

Touting its new U.S. distribution partnership with Molson Coors as a “revenue growth multiplier,” British mixer brand Fever-Tree saw net sales grow 6% year-over-year to £131.9 million in fiscal 2025, according to its preliminary full-year earnings report released earlier this week.

Casamigos Adds Pre-Mixed Margaritas

Casamigos Adds Pre-Mixed Margaritas

Diageo’s Casamigos, the O.G. celebrity tequila brand co-founded by George Clooney, is entering ready-to-serve cocktails with a new line of pre-mixed margaritas.