Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Featured Beyond Beer Content

Finding Inspiration Outside of the Beer Aisle

Finding Inspiration Outside of the Beer Aisle

Flavor continues to be a priority for consumers and a driving force for innovation. But where does that innovation inspiration come from? Molson Coors director of marketing innovation Amanda DeVore, Liquid Death SVP of marketing Dan Murphy, WeldWerks head brewer Skip Schwartz and Hella Cocktail Co. co-founder and CEO Eddie Simeón discuss where they discover the next flavor trends, and how the best inspo is often in places outside of bev-alc.

Beyond Beer Growth Drivers, Featuring BuzzBallz, BeatBox and Surfside Vodka

Beyond Beer Growth Drivers, Featuring BuzzBallz, BeatBox and Surfside Vodka

BuzzBallz founder Merrilee Kick, BeatBox Beverages co-founder Aimy Steadman and Stateside Vodka CEO Clement Pappas explore 4th category trends and opportunities, their growth philosophies and insights into their strategies. All panelists helm ready-to-drink brands with explosive growth.

Additional Content

Sazerac to Acquire BuzzBallz RTD Brand

Sazerac to Acquire BuzzBallz RTD Brand

Spirits giant Sazerac announced today plans to acquire Southern Champion’s ready-to-drink (RTD) portfolio, including BuzzBallz, the spherical wine-, spirit- and malt-based cocktail brand.

A Round With… Lone River’s Katie Beal Brown

A Round With… Lone River’s Katie Beal Brown

In the latest installment of Brewbound’s A Round With – a weekly Insider-exclusive Q&A series with industry leaders – Katie Beal Brown chats about the rollercoaster ride of turning a cherished family cocktail recipe into a nationally distributed, ready-to-drink product … and kicking off right before the pandemic turned the bev-alc world upside down.

JuneShine Acquires Flying Embers in All-Stock Deal

JuneShine Acquires Flying Embers in All-Stock Deal

San Diego-based hard kombucha and canned cocktail (RTD) maker JuneShine will acquire beyond beer brand Flying Embers in an all-stock transaction, the company announced today.