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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
FMBs continue to post off-premise declines YoY, losing shelf space and displays to spirits-based offerings, among other new entrants. However, several FMB brands have been able to buck the trend, as evident in market research firm Circana’s latest weekly scans report.
Boston Beer has a full slate of innovations getting priority in 2027, but those brands remain relatively small in the company’s volume outlook next year compared to its core fourth category offerings, including Twisted Tea, Sun Cruiser and Truly Hard Seltzer.
Mark Anthony Brands conquered hard seltzer with White Claw. Can the company pull off a repeat in the fast-growing hard sports drink (vodka + ade) market?
Fall’s ready-to-drink (RTD) releases push ABV higher and lean into the season. Cocktails from Absolut and Carbliss amp up the buzz, while pumpkin spiced drinks, chocolate martinis and Cosmo riffs land ahead of the holidays.
Three of Boston Beer Company’s 2026 test products are getting a full backing of support in 2027, as the company attempts to use its industry relationships and large sales teams to strongarm Boston Beer into today’s hottest bev-alc segments.
In an ever-connected world, reaching consumers is easier than ever before, but the difficulty of meaningfully connecting with them has grown exponentially.
Southern Glazer’s has a new horse in the hard sports drinks race. VDKLYTE, another ready-to-drink (RTD) vodka + ade, arrives from THC beverage developer Mac Beverage Brands, whose portfolio includes Pamos THC Spirits and Cocktails, Maniball Peanut Butter Tequila, and Lolli THC Soda.
Hard tea and boozy water maker NOCA will refresh the packaging for its Too Turnt Tea and Weekend Water franchises in early 2027.
Give consumers an occasion, and they will reach for their wallets. At least, that’s what market research firm NIQ’s October off-premise scans suggest.
In a brunch conversation that meandered from Groundhog Day to Greek mythology, Boston Beer Company leaders and Brewers Association (BA) president and CEO Bart Watson mused on craft beer’s current slump and how it can be busted.
Anheuser-Busch InBev’s (A-B) BeatBox has been forced to modify its packaging after a UK alcohol industry watchdog upheld a public complaint that the drinks could appeal to underage drinkers.
Vodka + ade, hard sports drinks – whatever you call it, expect the segment to reach up to half a billion dollars in sales in 2027, according to Circana EVP of BevAl Scott Scanlon.
Whole Foods Market is back with its annual look at expected trends for the year ahead, and while the grocer focuses mainly on food, there are some signals of where beverage could be heading next.
The hemp beverage industry is less than two months out from a federal ban on nearly all products in the market, pending legislative action.
Despite the looming deadline, Hemp Beverage Alliance (HBA) president and CEO Christopher Lackner is feeling “optimistic.”
