Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Boston Beer Company has “gotten over the hump as a supplier” and become an “important” part of its wholesalers’ and retailers’ businesses, founder, chairman and CEO Jim Koch told analysts during the company’s Q1 2026 earnings report Thursday evening.
Super Lyte, a vodka-infused, sports-drink inspired refresher, from the makers of Surfside, has depleted 120,000 cases in its first five weeks in the market, with a forecast to hit 1.5 million cases this year.
Just ten vendors account for about 97% of hard tea ready-to-drink (RTD) dollars, according to a new analysis from Bump Williams Consulting (BWC).
Boston Beer Company founder and CEO Jim Koch believes “premiumization is still out there and possible” for bev-alc producers. Koch shared the sentiment Tuesday during a fireside chat with Goldman Sachs analyst Bonnie Herzog while touting the “magic” of ready-to-drink (RTD) offerings and the potential for Lytt, Boston Beer’s new 15% ABV BuzzBallz challenger.
Sazerac will acquire an equity interest in SIPMARGS, the ready-to-drink (RTD) sparkling margarita brand backed by social media personality Alix Earle and Palm Tree Crew, the company announced today. It will also enter into an exclusive distribution relationship with the brand.
Brown-Forman has rejected a $15 billion takeover offer from Kentucky rival Sazerac.
Diageo is extending its non-alc (NA) spirit Ritual Zero Proof into the ready-to-drink (RTD) category with three canned cocktails.
Yacht Water was co-founded by Lil Yachty alongside entertainment and music mogul Kevin ‘Coach K’ Lee, along with bev-alc industry veterans Rachel and Peter Kiley of Atlanta-based Sneaky Pete Spirits and Monday Night Brewing. The founders have been building a regional following in Atlanta before pushing to wider markets.
Boston Beer Company is launching LYTT Electric Coolers in five states this month. Lytt is a line of 15% ABV, malt-based, ready-to-drink (RTD) offerings sold in 6.8 oz. single-serve, glow-in-the-dark, resealable, plastic lightbulb-shaped containers.
Breakthru Drivers Strike in Illinois & Missouri; Diageo Beer USA Net Sales +9.1%, Global Net Sales +2.3%; Monster Q1 Alcohol Net Sales -5.9%; Hard Seltzers Increasingly Top-Heavy Market; A-B CMO: ‘25 is the New 21’; Molson Coors Reveals Keystone Light Apple Cans.
American Cider Association (ACA) CEO Monica Cohen has departed the trade group as it transitions to a “staff-led operating model,” the ACA announced Wednesday.
Mass retail giant Target is expanding sales of intoxicating hemp beverages, adding the products to stores in Florida, Texas and Illinois.
Ready-to-drink hard lemonade has surged to $1.5 billion in sales, but new styles are squeezing out the segment’s mainstays.
Two months on the market, celebrity-founded non-alcoholic beer Crazy Mountain has received $15 million in seed funding round led by investment firm CAVU Consumer Partners.
Indianapolis-based Sun King Brewing has expanded its empire with the acquisition of Hotel Tango Whiskey’s brand assets, the brewery announced this week.
Check out news items that were initially reported in the Brewbound Insider Newsletter April 27-29, including headlines from RNDC, the Odom Corporation and Constellation Brands.
Brooklyn-based non-alcoholic beverage maker St. Agrestis, best known for its Phony Negroni line of bottled RTD mocktails, has been acquired by The Wine Group (TWG) for an undisclosed sum.
