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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
The hemp beverage industry is less than two months out from a federal ban on nearly all products in the market, pending legislative action.
Despite the looming deadline, Hemp Beverage Alliance (HBA) president and CEO Christopher Lackner is feeling “optimistic.”
Competition in the vodka-based tea and lemonade segment is fierce. Many brands offer similar flavor and pack formats. Packaging is often similar, with light color palettes and visual cues to the sun.
Influencers and former collegiate basketball players Haley and Hanna Cavinder are aiming to throw Azúcar Tequila an alley-oop as the creative directors of its new ready-to-drink (RTD) margaritas, the company announced Thursday.
Pernod Ricard closed its first quarter of fiscal 2027 with sales down 10% in the U.S., where it blamed consumers’ affordability concerns for the drop. The French spirits giant used its earnings call today to share a read on the U.S. market and reiterate that it continues to seek growth in smaller, affordable formats.
Duvel USA’s 2026 distributor meeting presented a focused plan to build on and refresh its existing franchises, while adding a few new brands where needed – avoiding any bombshell innovation news, such as the 2025 meeting’s Quirk THC Seltzer drop.
Two Robbers Spirits Co.’s partnership with the Philadelphia Eagles is helping the 7-year-old company fly. On the latest edition of the Brewbound Podcast, Two Robbers founders Vivek and Vikram Nayar share how partnerships with Philadelphia pro sports teams have helped raise their local profile and increase rate of sale in off-premise retailers.
As distributors expand their portfolios beyond beer, they need to remember that “beer is the trump card,” incoming National Beer Wholesalers Association (NBWA) chair Luke Dahlheimer said Tuesday during his speech at the trade association’s Annual Convention in Orlando, Florida.
Off-premise retailers still account for most of adult non-alcoholic (ANA) offerings’ sales, but the on-premise and e-commerce channels are now growing about twice as fast, according to a recent NIQ report.
The beer category should hope for an early start to the holidays to juice sales, Circana EVP of BevAl Scott Scanlon wrote in the data firm’s weekly scans report.
Mark Anthony Brands navigated the hard seltzer gold rush phase with White Claw coming out on the other side as the segment’s top-selling brand. The company is looking to repeat in the fast-growing hard sports drink segment with a challenger brand: RefreshAde.
Carbliss, the ready-to-drink (RTD) canned cocktail that has become one of the fastest-growing independent brands in its category, is launching a 12% ABV Cocktail Collection in November.
Check out news items initially reported in the Brewbound Insider Newsletter October 8-9, including headlines from SpikedAde, Hardywood Park, Starr Hill and Athletic.
Tilray Brands credited BrewDog’s acquisition with juicing its business in the first quarter of its 2027 fiscal year.
Constellation Brands is charging into the back half of its 2027 fiscal year (FY27) with renewed positivity, as well as a new surging brand in its portfolio.
