Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Boston Beer Company has “gotten over the hump as a supplier” and become an “important” part of its wholesalers’ and retailers’ businesses, founder, chairman and CEO Jim Koch told analysts during the company’s Q1 2026 earnings report Thursday evening.
Super Lyte, a vodka-infused, sports-drink inspired refresher, from the makers of Surfside, has depleted 120,000 cases in its first five weeks in the market, with a forecast to hit 1.5 million cases this year.
Just ten vendors account for about 97% of hard tea ready-to-drink (RTD) dollars, according to a new analysis from Bump Williams Consulting (BWC).
Molson Coors is tapping into the equity of its flagship Coors Light brand for its next non-alcoholic (NA) beer venture: Coors 0.0.
The will-they, won’t-they between Brown-Forman and Pernod Ricard has ended with an emphatic they won’t. The spirits giants announced today they “were unable to reach mutually agreeable terms,” ending discussions regarding a potential combination of their businesses.
Spirits giant Sazerac announced today a “strategic partnership” with 818 Tequila, the brand founded by model and reality TV star Kendall Jenner.
This month’s distribution moves see Carbliss push into two major new markets, Mark Anthony’s Canadian ready-to-drink (RTD) tequila cocktail expand in the U.S., and ShakeUp transitions to a beer house.
West Coast rappers and business moguls Dr. Dre and Snoop Dogg are expanding their ready-to-drink (RTD) line into hard tea and lemonade.
Athletic Brewing Company CMO Andrew Katz has left the dedicated non-alcoholic (NA) beer maker after nearly five years.
Facing an ever-increasing likelihood that hemp THC beverages will be outlawed this fall, Nowadays is preparing for the long-run with its latest innovation: Nowadays Extra Light, a low-dose RTD line designed to be compliant with the upcoming regulatory requirements by using just 0.4 mg of THC and 5 mg of CBD per 12 oz. can.
Suntory’s On The Rocks is expanding its margarita lineup as the RTD style continues to outpace other trends.
The ready-to-drink (RTD) cocktail from Hip-Hop duo Run The Jewels has closed a $2 million seed round.
Senator Rand Paul (R-KY) proposed legislation last week that would allow states to respectively determine the future of hemp-based product sales within their own borders.
Non-alcoholic (NA) beer brand BERO has secured placements at major off-premise retailers, giving it nationwide presence at brick-and-mortar stores. BERO, which was co-founded by A-list actor Tom Holland and CEO John Herman, has rolled out at Kroger, Publix and Walmart, the company announced. “These expansions represent an exciting moment for BERO and the category as… Read more »
In the latest RTD news, SunnyD brings back “purple stuff,” Chandon takes a six-year swing at reinventing the spritz and espresso martinis go decaf.
Sazerac offered to acquire Brown-Forman for about $15 billion, according to a new report from the Wall Street Journal.
With recent warmer weather comes an uptick in bev-alc dollar sales, which flipped to positive (+0.5%) in the two-week period ending April 4 – a sequential improvement from -0.8% in the four-week window and -1.2% in the 12-weeks, according to the latest analysis of NIQ data from Goldman Sachs Equity Research.
