Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Featured Beyond Beer Content

Molson Coors to Acquire Monaco Maker Atomic Brands

Molson Coors to Acquire Monaco Maker Atomic Brands

Molson Coors has struck a deal to acquire spirits-based, ready-to-drink (RTD) cocktail pioneer Atomic Brands, whose Monaco Cocktails entered the then-nascent space in 2012. The deal should come as no surprise, as it aligns with Molson Coors’ goals to expand its beyond beer portfolio, part of the Horizon 2030 plan CEO Rahul Goyal outlined earlier this year.

Additional Content

Carbliss Targets C-Store with New Malt Tallboy Format

Carbliss Targets C-Store with New Malt Tallboy Format

Carbliss, the ready-to-drink (RTD) vodka-based cocktail that has become one of the breakout independents in its category, is rolling out a malt-based tallboy across seven Midwestern states.

Court Dismisses Uncle Nearest Bankruptcy Case, Leaving Receivership Intact

Court Dismisses Uncle Nearest Bankruptcy Case, Leaving Receivership Intact

The legal battle over Uncle Nearest has taken another dramatic turn: Founder Fawn Weaver’s attempt to use bankruptcy court to wrest control of the bourbon brand from a court-appointed receiver lasted less than 48 hours before a judge threw the petition out.

Blueprint for Scale: How Mission Craft Cocktails Went From 2K to 80K Cases

Blueprint for Scale: How Mission Craft Cocktails Went From 2K to 80K Cases

The founders of Mission Craft Cocktails, the Southern California brand built on bar-strength bottled cocktails made with premium ingredients, see their company as a David in a segment of Goliaths. In their sling: a bet on economies of scale, format innovation and a purpose-driven brand.

Press Clips: Bev-Alc Leaders Land on Inc.’s 2026 Female Founders 500; Ex-Boston Beer CEO Won’t Seek Board Re-Election

Press Clips: Bev-Alc Leaders Land on Inc.’s 2026 Female Founders 500; Ex-Boston Beer CEO Won’t Seek Board Re-Election

Sixteen leaders from 12 bev-alc brands (and adjacent) were named to Inc.’s 2026 Female Founders 500. Representing craft beer are Holidaily Brewing (Golden, Colorado) founder Karen Hertz, Hot Plate Brewing (Pittsfield, Massachusetts) founder Sarah Real and Talea Beer Co. (Brooklyn, New York) co-founders LeAnn Darland and Tara Hankinson.

Margarita RTDs Outpacing Hard Tea

Margarita RTDs Outpacing Hard Tea

The ready-to-drink (RTD) margarita is outpacing some of the industry’s hottest new RTD segments, with high ABV and spirit-based versions picking up steam, according to a new report from Bump Williams.

NIQ: Adult Non-Alc Needs to ‘Move Beyond Flavor Extensions’

NIQ: Adult Non-Alc Needs to ‘Move Beyond Flavor Extensions’

Non-alcoholic (NA) wine, beer and spirits still account for less than 1% of total alcohol category sales – leaving a runway for brands that innovate with popular functional ingredients, according to a new report from market research firm NIQ.