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Beyond Beer
Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
Editor’s Note: The below news items were initially reported in the Brewbound Insider Newsletter October 5-7. Not an Insider? Become one today to get earlier access to what’s going on in the industry. Top Ten Liquors Promises to Keep Stocking THC Products Minnesota-based off-premise retailer Top Ten Liquors has pledged to continue selling THC products… Read more »
With functional beverages driving purchases in the adult non-alcoholic (ANA) alternatives set, NKD Distillery is heeding the call with its first ready-to-drink (RTD) line infused with kanna.
Constellation Brands has acquired SpikedAde, the second-largest ready-to-drink (RTD) vodka + ade/hard sports drink brand, the company announced in its Q2 earnings report.
U.S. craft distillery closures outpaced openings for the first time, according to the 2026 Craft Spirits Data Project released today by the American Craft Spirits Association (ACSA) and Park Street.
A new player has stepped onto the hard sports drink field. Firelyte (4.5% ABV) – a sports drink-inspired flavored malt beverage (FMB) from Bend, Oregon-headquartered Deschutes Brewery – rolled out last week.
Non-carbonated hard sports drinks may look and taste similar to Gatorade, Powerade and Body Armour, but they are forbidden from making health-related claims or even calling themselves sports drinks, McDermott, Will & Schulte partner Alva Mather reminded attendees during a recent webinar.
Non-alcoholic social tonic maker Hiyo has closed an oversubscribed $20.8 million Series B round as it looks to build on its rapidly expanding retail footprint and push deeper into live entertainment and nightlife.
Ryan Burk has built his career by crafting ciders for some of the largest brands in the industry. Now, his sights are set on something much smaller and more intimate.
How do you balance two brands that are runaway successes? Stateside Brands president Matthew Quigley explained on the latest edition of the Brewbound Podcast how the maker of vodka iced tea brand Surfside is juggling the addition of Super Lyte, a non-carbonated hard sports drink (vodka + ade).
Mayflower Brewing (Plymouth, Massachusetts) will shutter its production facility and consolidate operations at sibling brewery Cape Cod Beer (Hyannis, Massachusetts), the Plymouth Independent reported.
Relaxation and anxiety/stress release are the top reasons consumers say they’re drinking intoxicating hemp beverages, market research firms NIQ and MRI-Simmons, and alcohol alternatives database the Dry Atlas shared during a webinar Tuesday.
A federal judge dismissed the last of Patco Brands’ counterclaims against BuzzBallz, ending a three-year fight between two rival orb-shaped, ready-to-drink (RTD) brands.