Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Press Clips: Top Ten Liquors Promises to Keep Stocking THC Products, Rupee Beer Expands to Tennessee

Press Clips: Top Ten Liquors Promises to Keep Stocking THC Products, Rupee Beer Expands to Tennessee

Editor’s Note: The below news items were initially reported in the Brewbound Insider Newsletter October 5-7. Not an Insider? Become one today to get earlier access to what’s going on in the industry. Top Ten Liquors Promises to Keep Stocking THC Products Minnesota-based off-premise retailer Top Ten Liquors has pledged to continue selling THC products… Read more »

Deschutes Tags Into Hard Sports Drink Segment with Firelyte

Deschutes Tags Into Hard Sports Drink Segment with Firelyte

A new player has stepped onto the hard sports drink field. Firelyte (4.5% ABV) – a sports drink-inspired flavored malt beverage (FMB) from Bend, Oregon-headquartered Deschutes Brewery – rolled out last week.

Health Claims Pose Potential Regulatory Hurdle for Hard Sports Drink Makers

Health Claims Pose Potential Regulatory Hurdle for Hard Sports Drink Makers

Non-carbonated hard sports drinks may look and taste similar to Gatorade, Powerade and Body Armour, but they are forbidden from making health-related claims or even calling themselves sports drinks, McDermott, Will & Schulte partner Alva Mather reminded attendees during a recent webinar.

Hiyo Closes $20.8M Series B as Distribution Footprint Surges

Hiyo Closes $20.8M Series B as Distribution Footprint Surges

Non-alcoholic social tonic maker Hiyo has closed an oversubscribed $20.8 million Series B round as it looks to build on its rapidly expanding retail footprint and push deeper into live entertainment and nightlife.

Stateside’s Matt Quigley on Super Lyte Summer as Hard Sports Drinks Explode

Stateside’s Matt Quigley on Super Lyte Summer as Hard Sports Drinks Explode

How do you balance two brands that are runaway successes? Stateside Brands president Matthew Quigley explained on the latest edition of the Brewbound Podcast how the maker of vodka iced tea brand Surfside is juggling the addition of Super Lyte, a non-carbonated hard sports drink (vodka + ade).

Relaxation at the Center of $300M Intoxicating Hemp Beverage Business

Relaxation at the Center of $300M Intoxicating Hemp Beverage Business

Relaxation and anxiety/stress release are the top reasons consumers say they’re drinking intoxicating hemp beverages, market research firms NIQ and MRI-Simmons, and alcohol alternatives database the Dry Atlas shared during a webinar Tuesday.