Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Boston Beer Company has “gotten over the hump as a supplier” and become an “important” part of its wholesalers’ and retailers’ businesses, founder, chairman and CEO Jim Koch told analysts during the company’s Q1 2026 earnings report Thursday evening.
Super Lyte, a vodka-infused, sports-drink inspired refresher, from the makers of Surfside, has depleted 120,000 cases in its first five weeks in the market, with a forecast to hit 1.5 million cases this year.
Just ten vendors account for about 97% of hard tea ready-to-drink (RTD) dollars, according to a new analysis from Bump Williams Consulting (BWC).
Brooklyn Brewery’s non-alcoholic beer line is getting a rebrand and dropping the Special Effects moniker used since the line’s 2019 launch. Moving forward, the NA beer brand family will be Brooklyn Brewery Non-Alcoholic.
Mark Anthony Brands announced it has struck a deal to acquire the Finnish Long Drink, the popular gin-based, ready-to-drink (RTD) canned cocktail. The company expects the transaction to close in the coming weeks.
Weeks after Brown-Forman and Pernod Ricard confirmed they are in merger talks, Sazerac has entered the chat – but analysts are skeptical that the two whiskey giants can make a deal.
The U.S. Securities and Exchange Commission (SEC) has filed a lawsuit against Mark D. Anderson, the founder and former CEO of shuttered Drake’s Organic Spirits, alleging he orchestrated a years-long investor fraud scheme that raised $2.4 million.
Weeks after Pernod Ricard and Brown-Forman confirmed that they are in merger talks, Sazerac is now reportedly eyeing a deal with the Jack Daniel’s maker.
THC drinks will have an expanded potential retail set in Minnesota. Despite an existential timeline ticking on the category’s future, beverage retailers continue to add intoxicating hemp drinks to store shelves. Target is the latest to go deeper in the set…at least in its home state.
PepsiCo’s Blue Cloud is leaning into a new model: developing crossover alcohol brands and licensing them to producers such as Boston Beer and FIFCO USA with Lipton Hard Iced Tea.
Carton packaging innovator Tetra Pak broke ground on a new facility at its U.S. and Canada headquarters in Denton, Texas last month as part of an expansion of its Product Development Center.
The Milan-based parent company of Fernet-Branca has invested in alcohol-removal technology, but don’t expect a zero-proof Fernet (at least yet).
When two spirits giants merge, what does that mean for smaller, independent suppliers?
As the NCAA men’s and women’s basketball tournaments marched into Final Four weekend, craft was the only segment to lose share of volume and dollar sales across all four regions, according to on-premise data firm BeerBoard.
Mocktail Club, the NA sparkling beverage brand founded by Pauline Idogho in 2019, has accomplished an unlikely feat: landing placement in 100 Virginia ABC stores, possibly one of the first times an adult non-alc (ANA) brand has cracked a control state system.
Tilray Brands’ hit a company revenue record in Q3, generating $207 million in the quarter, but there was little help from the global cannabis firm’s bev-alc brands.
Bardstown Bourbon’s president Pete Marino is leaving his post in June after three years with the company.
