Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Molson Coors has struck a deal to acquire spirits-based, ready-to-drink (RTD) cocktail pioneer Atomic Brands, whose Monaco Cocktails entered the then-nascent space in 2012. The deal should come as no surprise, as it aligns with Molson Coors’ goals to expand its beyond beer portfolio, part of the Horizon 2030 plan CEO Rahul Goyal outlined earlier this year.
Two new members have been elected to the American Cider Associations (ACA) board of directors, the hard cider industry trade group announced last week.
The 15th annual CiderCon took place in Chicago earlier this month, drawing about 850 attendees and cider industry members to the Windy City for the American Cider Association’s (ACA) annual industry conference and trade show.
George Clooney, Rande Gerber and Mike Meldman’s non-alcoholic (NA) beer brand has been among the beer business’ worst-kept secrets. The Casamigos founders teased getting into beer’s fast-growing space last October. However, whispers about their involvement started long before.
Uncle Nearest founders Fawn and Keith Weaver have made their final courtroom arguments to take back ownership of the troubled bourbon company after it defaulted on more than $100 million in loans and went into receivership.
Phusion Projects is exploring a potential sale of its infamous Four Loko brand, which could carry a $400 million value, Reuters reported.
Check out news items were initially reported in the Brewbound Insider Newsletter March 2-4, including headlines from Boston Beer Company, Constellation Brands, NIQ and more.
Brown-Forman and Pabst Brewing Company are ending their production, sales, marketing and distribution partnership for FMBs such as the whiskey brand’s Jack Daniel’s Country Cocktails after five years.
Anheuser-Busch InBev (A-B) has closed its previously announced acquisition of BeatBox Beverages, the companies shared today.
After a judge placed Uncle Nearest Premium Whiskey under receivership for defaulting on nearly $108 million in loans, founder Fawn Weaver continues her courtroom fight to take back the troubled bourbon company.
Private label products saw a banner year in 2025, with spirits ranking as one of the top growing categories. As some distillers aim to take advantage of the opportunity, will brands feel the squeeze?
From yoga studios to luxury fashion houses to corporate campuses, a diverse ecosystem of alternative channels has quietly emerged as a small but meaningful growth opportunity for adult non-alcoholic (ANA) drinks – and mostly through organic discovery.
Michelob Ultra Zero is now the No. 1 non-alcoholic beer brand by volume in off-premise scans tracked by Circana for the 12-week period ending February 8, Anheuser-Busch InBev shared this week. A-B hailed the brand as the “fastest-growing” NA beer in the industry. Although Michelob Ultra Zero is the top NA volume brand, it trails Heineken 0.0 in dollar sales.
The non-alcoholic (NA) beer segment failed to grab a significant amount of dollar share in grocery stores in January, according to NIQ data analyzed for Brewbound by Bump Williams Consulting (BWC).
As functional drink brands look for a foothold in the booming alcohol alternatives space, one kava company is trying something new.
New York may allow licensed alcohol retailers to sell THC-infused drinks if a new measure introduced in the State Legislature earlier this week gains passage.
Beverage-alcohol’s health and wellness headwinds are showing signs of dying down in 2026, Bernstein analyst Nadine Sarwat wrote in her February 13 “Weekend Consumer Blast.”
