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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
White Claw will soon have a new home in the Denver area. Its parent company Mark Anthony Brands announced an impending transition to the Reyes Beverage Group’s subsidiary RBG Spirits and Wine of Colorado. The move marks the termination of Mark Anthony’s relationship with Molson Coors-owned Coors Distributing Company (CDC).
As many ready-to-drink (RTD) brands aim to expand shelf space, Straightaway Cocktails has invested in gate space instead. Three months into its Portland International Airport bar, the company is using the new space to interact with customers in different ways and trial drinks it otherwise wouldn’t be able to test at scale.
Sparkling water, tea and alcohol-free beverage brand Hoplark’s parent company has filed for Chapter 7 bankruptcy liquidation and teased a “potential lawsuit against Brooklyn Brewery,” alleging the New York craft brewery violated a licensing agreement and its fiduciary duties.
Intoxicating hemp brand Pharos named Stephane Cantin as its new CFO and COO.
The hard tea legal battle between one of the fastest-growing bev-alc brands and the world’s largest beer manufacturer has come to an end.
Sazerac has signed a binding agreement to acquire Berentzen-Gruppe AG, the German schnapps producer it was reportedly pursuing last week. The deal gives Sazerac a different approach to add international volume than its failed Brown-Forman pursuit.
Nutrabolt’s C4 Energy is launching an electrifying twist on the non-alc alternative craze with All Hopped Up, a beer-flavored energy drink that the company says is “trading in the ‘buzz’ for an energy boost.”
Sazerac is in talks to acquire German schnapps producer, Berentzen-Gruppe AG, according to a report from Bloomberg News. The move could extend an acquisition run that has added a UK vodka brand and a Kentucky distillery in the past three months alone.
In a fireside chat during the Barclays Global Consumer Staples Conference, Boston Beer Company founder and CEO Jim Koch discussed the company’s innovation strategy, its new method for measuring advertising ROI and why its new LYTT RTD is a pre-gaming champion.
Diageo, the first major spirits company to scale non-alc spirits alternatives, is building a mid-strength range in the UK.
The proverbial light at the end of the tunnel for Boston Beer’s rocky sales trends is coming from a product named after the sun itself. Sun Cruiser, the vodka-based hard tea launched in 2024, is on pace to double sales in 2026, founder and CEO Jim Koch said last week during the Barclays Global Consumer Staples Conference.
U.K. brand MOTH is seizing on demand for the only bev-alc category still growing: premium, ready-to-drink cocktails.
As Sierra Nevada plans to tackle what it calls craft beer’s No. 1 enemy, “The Vortex” – the self-perpetuating cycle of distribution losses that drive volume declines that beget more distribution losses – the brewery has built a multi-faceted innovation slate.
Two independent ready-to-drink (RTD) brands are betting Americans are ready to mix their wine with cola. Little Sun’s Calimocho and Wine and Cola, two Southern California-based companies inspired by the Spanish staple cocktail Kalimotxo, have hit the market recently with different spins on the liquid, branding and sales strategy.
