Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Molson Coors has struck a deal to acquire spirits-based, ready-to-drink (RTD) cocktail pioneer Atomic Brands, whose Monaco Cocktails entered the then-nascent space in 2012. The deal should come as no surprise, as it aligns with Molson Coors’ goals to expand its beyond beer portfolio, part of the Horizon 2030 plan CEO Rahul Goyal outlined earlier this year.
Two new members have been elected to the American Cider Associations (ACA) board of directors, the hard cider industry trade group announced last week.
The 15th annual CiderCon took place in Chicago earlier this month, drawing about 850 attendees and cider industry members to the Windy City for the American Cider Association’s (ACA) annual industry conference and trade show.
Beverage-alcohol’s health and wellness headwinds are showing signs of dying down in 2026, Bernstein analyst Nadine Sarwat wrote in her February 13 “Weekend Consumer Blast.”
As the distribution tier continues to shrink, what must brewers and bev-alc brands do to protect their routes to market? ArentFox Schiff partner Nichole Shustack and senior associate Isabelle Cunningham joined the Brewbound Podcast to discuss how suppliers can navigate the turbulence that comes with wholesaler consolidation.
In 2025, Jiant told Brewbound that it wanted to be hard tea’s Olipop – a flavor-forward, ingredient-focused functional brand that connected with new and lapsed drinkers in the category.
Surfside, the spirits-based iced tea category leader, is launching four new flavors as the brand continues its rise from a Northeast favorite to national ready-to-drink (RTD) powerhouse.
The future of hemp beverages remains in flux as potential legislative bills circulate on Capitol Hill, but for suppliers and distributors in the space, keeping up with demand has been business as usual. Almost.
The former vice president of human resources at Bardstown Bourbon Company has filed a whistleblower lawsuit alleging discrimination, retaliation and broader workplace misconduct at the prominent Kentucky-based whiskey producer.
Heineken is expanding its non-alcoholic (NA) beer line with two new Heineken 0.0 flavors: Cold Pressed Lime and Nectarine Juniper. The first flavor varieties for the NA beer brand will launch next month in the U.S., Heineken USA CEO Maggie Timoney shared last week.
While some intoxicating hemp brands are positioning themselves as alcohol alternatives, one early adopter of alcohol-free spirits is joining the fray from the opposite direction.
Jack Daniel’s and Coca-Cola are expanding their ready-to-drink (RTD) line with a larger can size, signaling how spirit-based RTDs are searching for incremental growth through convenience retail.
The beverage-alcohol landscape has “radically” changed over the last decade, but small and independent producers – both in beer and hard cider – are primed to take advantage, Brewers Association (BA) president and CEO Bart Watson shared at CiderCon last week in Providence, Rhode Island.
Hard cider was one of three beer segments to record consistent growth in 2025, escaping the declines that plagued most of the category as beverage-alcohol tackled increased supply costs, consumer purchasing shifts and numerous macroeconomic headwinds.
The U.S. spirits market continued to face headwinds in 2025, with revenues declining for a second consecutive year, the Distilled Spirits Council of the U.S. (DISCUS) reported Thursday in its annual economic briefing.
The impending federal ban of hemp-derived THC products continues to loom over the emerging beverage category, but that isn’t deterring investors from capitalizing on the “generational opportunity” to get in, should the law change.
As hard sports-drink-inspired RTDs appear set to dominate innovation in 2026, Bump Williams Consulting examined the segment’s early movers’ 2025 performance. Plus, Real American Beer refreshes packaging; Brewers Association CEO Bart Watson shares what’s working; Athletic enters Puppy Bowl; and much more.
