Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Boston Beer Company has “gotten over the hump as a supplier” and become an “important” part of its wholesalers’ and retailers’ businesses, founder, chairman and CEO Jim Koch told analysts during the company’s Q1 2026 earnings report Thursday evening.
Super Lyte, a vodka-infused, sports-drink inspired refresher, from the makers of Surfside, has depleted 120,000 cases in its first five weeks in the market, with a forecast to hit 1.5 million cases this year.
Just ten vendors account for about 97% of hard tea ready-to-drink (RTD) dollars, according to a new analysis from Bump Williams Consulting (BWC).
“Flavored alcohol” continues to be a prominent growth driver in the beverage-alcohol landscape, but the field of notable participants is contracting, according to a new report from Bump Williams Consulting (BWC) VP and chief strategy officer Dan Wandel.
Wisconsin’s Eagle Park Brewing & Distilling has acquired SoulBoxer Cocktail Co., setting the stage for Eagle Park’s further expansion into canned cocktails spanning alcoholic, non-alcoholic and THC-infused formats.
The former executive team behind Casamigos (minus its celebrity owners) is making another move in the bev-alc industry with Por Qué No, a ready-to-drink (RTD) tequila and vodka offering.
If there’s a stay of execution, it’ll probably be at the last minute. That’s what hemp lobbyists and industry groups are starting to believe about the potential for a reprieve from the upcoming November 12 THC ban, according to the Coalition for Adult Beverage Alternatives (CABA).
Constellation Brands has agreed to terms to acquire HOPWTR, expanding the beer and spirit giant’s presence in the fast-growing non-alcoholic space. The deal comes roughly five years after Constellation’s initial investment in HOPWTR in 2021 through its Venture division.
Hours after a Bloomberg report sent the beverage-alcohol rumor mill into overdrive about a potential deal between spirits giants Pernod Ricard and Brown-Forman, both companies confirmed Thursday evening that they are in talks.
Diageo’s new CEO Dave Lewis is reframing ready-to-drink offerings as an opportunity for the spirits giant, but after years of focus on the top end of the shelf, the group has ground to make up.
Spirits giants Pernod Ricard and Brown-Forman have reportedly held talks about a possible merger, according to a report from Bloomberg News.
Hard cider remains one of a handful of beer segments to record consistent year-over-year (YoY) growth in off-premise scans, and that growth is accelerating, according to new insights from consulting firm 3 Tier Beverages.
Touting its new U.S. distribution partnership with Molson Coors as a “revenue growth multiplier,” British mixer brand Fever-Tree saw net sales grow 6% year-over-year to £131.9 million in fiscal 2025, according to its preliminary full-year earnings report released earlier this week.
In time for Opening Day and to mark the brewery’s 30th anniversary, Stone Brewing (Escondido, California) has unveiled a new branded bar next to Section 309 at Petco Park, home of MLB’s San Diego Padres.
Hiyo, the non-alcoholic (NA) social tonic brand with investment from Constellation Brands, will hit nearly 2,000 Target stores across the country.
Diageo’s Casamigos, the O.G. celebrity tequila brand co-founded by George Clooney, is entering ready-to-serve cocktails with a new line of pre-mixed margaritas.
As Congress’s November deadline ticks closer for intoxicating hemp beverage makers, states are not waiting to pass their own regulations on if and where THC drinks can be sold.
