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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
Two independent ready-to-drink (RTD) brands are betting Americans are ready to mix their wine with cola. Little Sun’s Calimocho and Wine and Cola, two Southern California-based companies inspired by the Spanish staple cocktail Kalimotxo, have hit the market recently with different spins on the liquid, branding and sales strategy.
Athletic Brewing Company is adding two QB1s to its roster as “athlete-owners” as the NFL season kicks off tonight. New England Patriots quarterback Drake Maye and Dallas Cowboys quarterback Dak Prescott struck multi-year partnerships with the dedicated non-alcoholic beer maker and stakes in the business.
Rohan Radhakrishnan and Fabian Clark’s first attempt at building a mid-proof spirits category didn’t go as planned. Now, they’re trying again.
Liquid Death founder Mike Cessario is partnering with Sazerac to launch Mr. Fancy, a new RTD canned sparkling wine.
Where most low-dose drinks come in at around 2.5 to 3 mg per container, Herb Light cuts that by more than half. But in the guise of a refreshing, session-friendly, non-alcoholic beer styled after classic American light pilsners, the concept is closer to “non-alcoholic-plus” than to a typical THC drink.
The spiked sports drink gold rush is on, but two players have already established themselves at the top of the burgeoning “vodka + ade” drink segment. Following the success of Surfside Iced Tea + Vodka, Stateside has another hit in its portfolio with the addition of Super Lyte, which launched earlier this year.
The hemp beverage industry is set to receive a one-month reprieve from a looming U.S. hemp ban, as Congress has voted to pass a continuing resolution pushing the deadline to December 11, sending the bill to the president’s desk.
Dedicated non-alcoholic (NA) beer maker Athletic Brewing is tapping wine and spirits marketer Dan Kleinman as its next CMO. Kleinman will take over the role, effective September 8.
August’s ready-to-drink releases include a Bay Area canned cocktail brand suiting up with the 49ers and a top sparkling wine brand making its RTD debut, plus several fall-themed cocktails and one controversial breakfast-flavored libation. Here’s what’s new on shelf.
Hard soda slinger Crooked Pop is adding a veteran beverage executive to its team as it moves from an initial regional launch toward broader distribution.
Several members of The Finnish Long Drink’s sales force have announced the elimination of their roles in the wake of the ready-to-drink cocktail’s (RTD) acquisition by Mark Anthony Brands earlier this year.
Pernod Ricard closed a rough fiscal 2026 with organic net sales down nearly 4% globally and 14% in the U.S., but CEO Alexandre Ricard used the company’s full-year results call to highlight where the French spirits giant is seeking growth, including ready-to-drink (RTD) cocktails.
Verlaine, the Lower East Side bar synonymous with New York’s lychee martini, is about to see whether two decades of happy hour fame can translate into retail sales.
If rapper Wiz Khalifa’s new THC-infused beverage Kush & Orange Juice connects with an audience anyway similar to the album that inspired it, expect this one to be a breakthrough release.
