National Finals 2026 taking place at Tales of the Cocktail — Tuesday, July 21
HENDERSON, NV (JUNE 10, 2026) - The United States Bartenders’ Guild, the national, member-led not-for-profit association of bartenders and other hospitality professionals, announces today that the inaugural United States Cocktail Championship (USCC) National Finals will take place at the famed Sazerac House on Canal Street in New Orleans.
Sazerac will also function as the exclusive spirits host, with Sazerac brands utilized in all the cocktails created in the USCC Finals in both the flair and classic categories.
USBG Executive Director Bo Shuff said, “The US Cocktail Championship is a competition for bartenders, by bartenders, with categories and parameters designed to help elevate competitors' skill and prepare them for global competition. We're excited that in this inaugural year that Sazerac, one of our industry’s leading family of brands, is supporting the community in a way that makes competitions like the USCC possible.”
Sazerac USA Industry Manager Matt Ray said, “The USBG has been an advocate for bartenders and the bartending profession for generations and everyone at Sazerac is delighted to be a part of that legacy.”
The US Cocktail Championship National Finals will take place at Tales of the Cocktail — Tuesday, July 21. More details at USBG.org.
Follow the USBG through multiple social media channels: IG/FB/X: @usbg/@TheUSBG/@TheUSBG.
About the United States Bartenders’ Guild
Founded in 1948, the United States Bartenders' Guild® is the national, member-led not-for-profit association of bartenders and other hospitality professionals that unites and elevates the bar industry through education, community, and advocacy. Through its network, the USBG connects members with peer-to-peer learning, expert instruction, service projects, and skills-based competition, all while fostering a fun and healthy environment and reinforcing the importance of the ‘third place’ in neighborhoods across the country.
Media inquiries:
Colin Baugh
Emblem Public Relations
323-219-3427
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