Director of Marketing

ABOUT NODA BREWING CO.

In 2011 NoDa Brewing Co. was founded by a husband & wife team with the mission of crafting world class beer to bring people together. 12 years later, we've grown substantially, but our focus on quality, consistency, and community hasn't wavered. We continue to produce small batch beers on a nearly weekly basis and we are proud to sell award winning beers across all of North & South Carolina, while maintaining a strong taproom presence in Charlotte, NC.

POSITION SUMMARY

The Marketing Director creates & executes the Marketing & Creative Strategy to maintain NoDa Brewing Co. as a cutting edge leader in the craft beer space and community.  This overarching strategy is inclusive of all channels, platforms, programs, and represents the products of the brand and the core values of the company in exemplary fashion.  The Marketing Director currently will lead a team of one internal marketer/creative and manage external contractors as needed.

GENERAL JOB REQUIREMENTS

• Craft the marketing & creative strategy for NoDa Brewing Co. & lead a team to execute it.
• Be able to work hands on with the team & independently, to execute projects.  This is not strictly a people management role.
• Manage partnerships & marketing collaborations.
• Manage the marketing & creative team.
• Manage and implement marketing budget including advertising, sponsorships and marketing/point-of-sale materials needed.
• Track, manage & update marketing analytics, goals and objectives.
• Must have a passion for craft beer, marketing/creative, and brand building.
• A creative mindset and skillset with advanced proficiency in the Adobe creative suite.
• An eye and understanding for brand identity, what’s creative, cool and exciting.
• A strong understanding of digital & traditional marketing with at least 5 years of experience building brands in the CPG and/or beer space; with specific experience, crafting & implementing chain retail programs.
• Must be able to balance and prioritize multiple major projects at once.
• ??Stay up-to-date with industry trends and best practices
• Must be located in Charlotte, NC.

KNOWLEDGE, SKILLS, ABILITIES

• Excellent and creative writing skills.
• Must be highly professional, organized, efficient and accountable.
• A strong detail-orientation including a drive for problem-solving, innovation and results.
• Takes initiative to understand and contribute to the achievement of company goals and strategies.
• A strong work ethic, high intellectual curiosity.
• Possess strong and always positive communication skills across all channels (written, face-to-face, via email, instant messaging or phone).

PHYSICAL/ MENTAL DEMANDS

• Must be able to sustain constant mental and visual attention while multitasking.

WORKING CONDITIONS

• Primarily in an office but given the nature of the industry the Marketing Director will from time to time need to be able to collaborate with other teams in the market and in the brewhouse.