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With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.
Firestone Walker’s new high ABV Mind Haze Rage line of “lemonade-infused turbo radlers” are now arriving on retail shelves.
Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.
Connecticut’s Two Roads Brewing Company takes its mission of Taking the Road Less Traveled to the skies with the launch of their new-year round Hazy Juicy IPA, Cloud Sourced, 6.5% hazy, juicy IPA that has an intense, citrus juiciness balanced with a soft malt core.
Victory Brewing Company is announcing its 2020 marketing campaign that brings the characters from its Monkey family of beers to life, in hopes of spreading much needed laughter to its fans.
Redhook Brewery is kicking off 2020 with the release of Busta Lime IPA, an India Pale Ale packed with real lime juice, lime-nuanced hops, and a light malty sweetness.
One of the nation’s oldest breweries is getting in on one of the most popular trends in modern brewing. Flight by D.G. Yuengling & Son, Inc. announced today the launch of Flight, a 95-calorie, 4.2% ABV light lager — specs that are nearly identical to Michelob Ultra, Anheuser-Busch’s active lifestyle beer which is the top-selling super premium brand.
Braxton Brewing Co., a local brewery with national recognition, and Graeter’s Ice Cream, a family owned craft ice cream maker since 1870, are releasing a new innovation that brings two beloved Cincinnati brands together once again.
The Harpoon Brewery was founded in 1986 by beer lovers who wanted more and better beer options. When the Brewery was founded, Harpoon was issued Brewing Permit #001 by the Commonwealth of Massachusetts, since it was the first to brew commercially in Boston after a dormant period of about 25 years. Harpoon’s line of craft beer features its award-winning IPA and seasonal beers, along with special limited releases. In 2014, Harpoon became an employee-owned company.
Fort Collins, Colo. — New Belgium Brewing announces its newest launch of the Voodoo Ranger brand series, American Haze, a 5% ABV IPA built to enjoy anytime and anywhere. American Haze is brewed with all-American hops, boasts supreme drinkability, and is available now nationwide. This marks the first in the current year-long Voodoo Ranger collection to have an ABV lower than 7.0%, to give beer drinkers the ability… Read more »
Sierra Nevada’s new innovation arm, the Chico Fermentation Project, has announced its first release: Strainge Beast Hard Kombucha, the company’s first-ever beyond beer offering.
Building off the success of the Fat Tire BBQ Collection, Niman Ranch and New Belgium Brewing have debuted the bold and spicy Voodoo Ranger Mango Habanero IPA Beer Bratwurst, now available in select Whole Foods Markets and specialty grocers across the country.
Rogue Ales & Spirits honors its home on the Oregon Coast with the release of two new beers: Newport Nights, an imperial west coast IPA and Newport Daze, a hazy pale ale.
Pliny The Younger, the highly coveted Triple IPA from Russian River Brewing Company, will make its return to Colorado this February. Once again, Elite Brands of Colorado is proud to organize the 6th Annual “All Hopped Up For A Cure” fundraiser to coincide with the 2020 Pliny the Younger release.
Monday Night Brewing is poised to bring one of the first high-quality hard seltzers to the Southeast market, with the launch of Narwater Craft Hard Seltzer in late February. Narwater is distinct from its competitors because it is made with 100% real fruit.
Molson Coors Beverage Company reported nearly $10.6 billion in net sales for 2019, a decline of 1.8% compared to 2018. In a press release, Molson Coors Beverage Company president and CEO Gavin Hattersley called 2019 “a challenging year” for the company.
Seven years after establishing Trillium Brewing Company, co-founder JC Tetreault said the Canton, Massachusetts-based craft brewery was not living up to his intention for the business to “being a very good reflection of the broader community around us.” Enter the Urban Farming Institute of Boston (UFI), an organization dedicated to promoting farming in urban neighborhoods.
