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With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.
Firestone Walker’s new high ABV Mind Haze Rage line of “lemonade-infused turbo radlers” are now arriving on retail shelves.
Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.
An 805 line extension is coming soon to California. Firestone Walker will start a 60-day test of 805 Cerveza — its first line extension of flagship 805 blonde ale — in early August in three California counties.
The CANarchy Craft Brewery Collective is leaning even harder into the seltzer space with two new mixed packs hitting retailers this fall, while also cashing in on the equity of its popular Jai Alai IPA with a low-calorie line extension called Jai Low. CANarchy’s plans for fall resets include the launch of Cigar City Jai… Read more »
Kombrewcha CEO Garrett Bredenkamp is looking to the hard seltzer segment for inspiration as the hard kombucha brand backed by Anheuser-Busch’s ZX Ventures looks to compete in the fast-growing segment. As such, this fall, Kombrewcha will introduce two new flavors — Blood Orange and Mango Pineapple — to a 12 oz. 4-can variety pack, which also includes existing offerings Berry Hibiscus and Ginger Lemon.
Saint Archer Gold might have needed just a little more patience. But Molson Coors’ patience with the brand — the company’s answer to the top-selling super premium offering, Anheuser-Busch’s Michelob Ultra — has run out, the company announced Friday, citing pressures caused by the novel coronavirus pandemic.
Bold Rock, the best-selling regional craft cider in the United States, continues to expand reach into adjacent craft beverage segments with the announcement of new Hard Tea and Hard Lemonade lines.
Nearly 60% of Drizly users ages 21-26 plan to drink hard seltzer this summer, the on-demand e-commerce marketplace and delivery platform for alcohol beverages, found during its second annual consumer survey.
After a decade working for some of the best known brands in the cider industry, Caitlin Braam is launching twin projects of her own: Yonder Cider and The Source.
Perrin Brewing Company announces the release of Call Me Hazy – Tropical IPA, the next chapter in the Call Me Hazy rotating IPA series. Call Me Hazy – Tropical IPA is now available at the Perrin Pub on draft and in 6-packs of 12 oz. cans, with Michigan-wide distribution coming soon.
The latest offering from Alaskan Brewing is a light, easy-drinking ale brewed with fireweed honey, releasing at the height of Alaska’s summer. Fireweed Blonde is the second offering in Alaskan’s new Limited Release series introduced this year.
The brewery’s most most introduction just hit the market, Little Charter Session IPA. The Little Charter, with its elegant teal label is now a core Charter Oak Brewery beer.
Ecliptic Brewing is gearing up for summer with the release of Hoku-lele Tiki-Inspired Tropical Ale. Shipping in early-July, this Special Release beer will be the first 16-ounce can available in this series.
Perrin Brewing Company introduces a new seasonal variety pack of Clear Coast Fresh Hard Seltzer featuring three fresh and invigorating flavors. The limited release 12-pack of 12 oz. cans is now available at the Perrin Pub and on shelves across Michigan.
DESTIHL Brewery, an independent craft brewery, has announced the coming launch of its premium Craft Hard Seltzer line this summer. In DESTIHL’s endless quest to ‘Support Flavor & Boycott Bland’, the brewery’s Craft Hard Seltzers feature flavors ‘made by nature, not in a lab’.
Frederick, Md. — Better Beverage Leaders, Inc. announces that Brouwerij Huyghe’s Belgian Strong Dark Ale, Delirium Nocturnum, will be packaged in cans for the first time. BBL, Inc. will be importing the beer into the United States with a projected landing date of September 2020. It will be made available to their distribution partners across… Read more »
