NEW YORK, NY — January 28, 2026
Oval Coffee Roasters, a New York City–based specialty coffee company, announces a nationwide limited-time February 2026 rollout with Sprouts Farmers Market. The program features an elegant shipper display merchandised in the coffee aisle, designed to clearly communicate Oval's intentional sourcing practices while showcasing three of the brand's core whole-bean light-roast offerings.
Available for a limited time in Sprouts locations nationwide and on Instacart, the Oval shipper introduces customers to a focused selection of coffees that reflect the company's approach to sourcing and roasting:
- Women-Produced — Bowling Green Blend
- Natural-Process Coffee — The Natural
- Half-Caffeine — Riverside Blend
The shipper is designed to offer a clear lens into Oval's approach. Rather than relying on specialty coffee insider terminology, the display emphasizes how the coffees are sourced and blended for use at home, office, or on-the-go. The result is approachable, practical education that helps shoppers understand what they are buying and why it fits into their everyday coffee ritual.
"Our goal is to build trust with the consumer by making coffees with clear, meaningful selling points rooted in intentional sourcing and a distinct flavor experience," said Christopher Alspach, co-founder and Director of Coffee at Oval Coffee Roasters. "That clarity supports confident daily purchase and repeat use. This placement allows us to attract shoppers from both conventional and existing specialty brands, and encourages incremental trade-up at scale, while staying true to how the coffee is sourced and roasted."
The three-variety whole-bean shipper display will be available for a limited time at Sprouts Farmers Market locations nationwide beginning February 2026, in partnership with KeHE Distributors.
About Oval Coffee Roasters
Oval Coffee Roasters is a New York City–based specialty coffee company roasting in the Hunts Point neighborhood of The Bronx. The company works closely with importers whose portfolios emphasize quality and consistency across their growers, alongside strong social and ethical standards. All coffees are personally developed and roasted by co-founder Christopher Alspach, reflecting Oval's emphasis on balance, repeatability, and versatility across brew methods.
For More Information:
For more on the nationwide rollout with Sprouts Farmers Market, sourcing philosophy, and featured coffees, view the full press release.