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Craft beer industry news.

Boston Beer Company Reformulates All Truly Hard Seltzer Flavors, Plans to Launch Lemonade Seltzer in 2020

Boston Beer Company Reformulates All Truly Hard Seltzer Flavors, Plans to Launch Lemonade Seltzer in 2020

Boston Beer Company is upping the ante as it tries to unseat Mark Anthony Brand as the beer category’s top hard seltzer producer. The company — which makes the Truly Hard Seltzer, Twisted Tea, Angry Orchard hard cider and Samuel Adams beer offerings — announced today the reformulation of all 13 Truly flavors in an effort to make them “crisper and more refreshing.” Boston Beer also revealed plans to release a Truly-branded line of lemonade hard seltzers in 2020

Columbus Blue Jackets and BrewDog USA Announce Multiyear Extension and Expansion of Partnership

The Columbus Blue Jackets and BrewDog USA, the UK’s leading craft brewer that established its US headquarters and first international brewery in Columbus in 2016, announced the multiyear extension and expansion of its partnership that began before the 2017-18 National Hockey League season. The centerpiece of the enhanced partnership is the introduction of BrewDog’s new hockey-themed beer that will be named by fans in a contest that launches today.

Deschutes Brewery Releases Jubelale and Chasin’ Freshies

Deschutes Brewery’s Jubelale was first brewed in 1988. The brewery’s original seasonal was inspired by traditional English style ales with strong malt character and notes of rich spice, toffee and cocoa. Bend locals mark their calendars by the release of this winter warmer that kicks off frosty mornings and crisp, sunny afternoons in Central Oregon.

Brewers Association Accepting Proposals for 2020 Diversity and Inclusion Event Grants

The Brewers Association—the not-for-profit trade association dedicated to small and independent American brewers—announced the opening of the application period for its 2020 Diversity and Inclusion Event Grants. In its second year, the grant program provides funds to U.S. events that intentionally promote and foster a more diverse and inclusive craft beer community.