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Craft beer industry news.

To Attract Health-Conscious Consumers, Brewers Focus on Functional Ingredients

To Attract Health-Conscious Consumers, Brewers Focus on Functional Ingredients

Bee Pollen. Quinoa. Pink Himalayan sea salt. You wouldn’t ordinarily expect to find these ingredients listed on a beer label, but increasingly brewing companies are pushing more “functional” offerings as they look to appeal to consumers seeking healthier alcohol options. It’s a new approach for a growing number of craft breweries, who for years have churned out calorie-dense, barrel-aged stouts, and high-octane IPAs.

Heavy Seas and BARCS to Release Paw Power Wheat Ale

Heavy Seas Beer is excited to announce the next release from its 15 Barrel Brewhouse, Paw Power, a Wheat Ale brewed with orange peel and black currant. This beer will be exclusively available in 4-packs of 16 oz. cans and on draft in the Heavy Seas Taproom at the brewery during its annual Pups & Pints event on May 19, 2019.

Steel String Brewery Announces Expansion to Pluck Farms

Steel String Brewery has announced plans to build Pluck Farms: a production brewery, working farm, festival site, culinary pop up venue and disc golf course seated on 57 acres of pasture and woodlands ten miles down HWY 54 from their current brewery. The Carrboro brewery has worked in conjunction with Orange County who will purchase a portion of the land for the North Carolina Mountain to Sea Trail.

Suntory Beer Partners with Ripples

Ripples, the innovative company behind the Ripple Maker, an ingenious device that can produce any message or image onto foam-topped beverages using natural extracts, has announced a deal with large Japanese beverage company, Suntory Beer, owners of global iconic brands.

Cascade Brewing Releases One Way or Another Project

Cascade Brewing has announced the release of its One Way or Another 2017 project, which went on sale April 5. The beer will be available in 500ml bottles and on draft at Cascade’s two Portland pubs and through its distribution channels.

Axle Brewing Co. to Release Secret Meeting Baltic Porter

Taking their fifth deep dive into the world of complex barrel-aged beers, Axle Brewing Co. in Ferndale will launch the latest iteration of their popular Livernois Barrel Project on Saturday, April 13 at 4 p.m. ‘Secret Meeting’ is a 13 percent ABV rye-barrel aged Baltic Porter with strong notes of chocolate, vanilla and marshmallow, an ideal sipper for Michigan’s early spring.

WaveGrip Launches Slim Can Carrier Innovation

WaveGrip (www.wave-grip.com), the leading provider of sustainable beverage multi-packing solutions, has launched its latest carrier innovation for the growing number of slimmer, sleek style cans, which are now increasingly popular across a variety of alcoholic and soft beverages.

Deschutes Brewery Hires New VP of Marketing

Deschutes Brewery, the tenth largest craft brewery in the U.S. and family and employee owned since 1988, welcomes Neal Stewart, former VP of marketing at Dogfish Head Craft Brewery in Milton, Delaware.

To Stand Out on Shelf, Beer Companies Introduce Augmented Reality Labels

To Stand Out on Shelf, Beer Companies Introduce Augmented Reality Labels

In a crowded beer marketplace, a quality product, vivid packaging or an active social media presence often are not enough for a company to capture consumers’ attention. Now more than ever, both established companies and early-stage craft breweries are turning to new technology to help them cut through the noise.

Grand Teton Brewing Announces Rebrand

Grand Teton Brewing Company, known throughout the West for their exceptional craft brews, has announced a company rebrand. Since holding brewery license no. 1 in Wyoming, Grand Teton Brewing, now located in Idaho, strives for quality of beer and quality in life.