Urban South Brewery Celebrates 10th Anniversary, Marking a Decade of Innovative Brewing, Economic Growth and Community Impact

NEW ORLEANS — Urban South Brewery is celebrating its 10th anniversary in March 2026, a decade that has transformed the local New Orleans brewery into a community-loved and nationally distributed craft beverage brand.

What began as a single New Orleans taproom in 2016 has grown into a multi-state brand with distribution across several states, positioning Urban South as both a cultural ambassador for New Orleans craft and a competitive force in the broader craft beverage industry. Over the past decade, the brewery has created 50 local jobs and donated more than $1 million in retail value of beer to community organizations, festivals and nonprofit partners, while continuing to expand through strong retail partnerships and a portfolio designed to meet evolving consumer demand.

The brewery's flagship “Paradise Park” American Lager remains a cornerstone of that growth. The approachable, easy-drinking beer has helped anchor retail expansion across grocery, on-premise and festival channels, becoming a staple in New Orleans culture. The company has since diversified its lineup with seasonal releases and emerging beverage categories, including federally compliant hemp-derived THC seltzers under the Driftee and Stratus Seltzer brands.

Urban South has also leaned into culture-forward collaborations. In partnership with New Orleans music icon Juvenile, the brewery launched Juvie Juice, a hard iced tea inspired by the artist’s preferred Arnold Palmer, reflecting the brand’s commitment to fusing Southern culture with product innovation.

“We’ve always believed that if we grow, our community should grow with us,” said Jacob Landry, co-founder of Urban South Brewery. “Expanding into new markets is important, but doing it in a way that stays authentic to who we are matters just as much.”

That philosophy extends beyond the brewery’s product portfolio. Urban South’s taprooms operate as community gathering spaces, and its annual Tailgate Fest has directed proceeds to regional institutions, including Louisiana Children’s Hospital (2024) and Manning Family Children’s (2025).

As part of its 10-year anniversary, Urban South is re-releasing staple brews and hosting taproom activations throughout 2026, signaling its next phase of expansion and continued investment in innovation and impact.

“The first decade was about building a strong foundation,” said Kyle Huling, co-founder of Urban South. “The next decade is about scaling thoughtfully while staying true to our roots.”

As the craft beer industry continues to evolve, Urban South’s trajectory offers a model for sustainable growth, pairing disciplined expansion with cultural relevance and measurable community reinvestment.

For more information on Urban South and the brewery’s 10th anniversary, visit urbansouth.com and follow the brewery on Instagram and Facebook.

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About Urban South Brewery

Founded in 2016, award-winning Urban South Brewery has established itself as one of the leading Southern regional craft breweries. From its original New Orleans taproom to its recently acquired Perfect Plain Brewing Co. in Pensacola, Florida, the brewery produces high-quality, affordable beers that are easy to drink and a great way to enhance any occasion. Known for its flagship Paradise Park American Lager and Holy Roller IPA, fruited sours, and hard seltzers, recent accolades include: 2022 U.S. Open Beer Championship (Gold and Bronze), 2021 Can Can Awards (Gold and Bronze), 2020 U.S. Open Beverage Championship (Silver), and 2020 Great American Beer Festival (Gold). Urban South prides itself on being a strong community partner.