Boulevard Brewing Company, the Midwest’s largest craft brewery, has announced details of the first endorsement of a craft beer by a Major League Baseball player. Kansas City Royals’ second baseman and outfielder Whit Merrifield will star in Unfiltered Whit, a campaign for Boulevard’s classic Unfiltered Wheat Beer. The campaign includes advertising, merchandise, a sweepstakes and player appearances.
In the spring of 2019, Snake River Brewing in Jackson Hole, Wyoming celebrated 25 years of opening its doors and slinging beers. In celebration of this milestone, Snake River Brewing has announced a rebrand that will impact the visual look of the logo, can art, tap handles, website and merchandise.
A majority of U.S. Senators support making permanent excise tax relief for alcohol producers and importers. The 2019 version of the Craft Beverage Modernization and Tax Reform Act (CBMTRA) added its 52nd supporter in the U.S. Senate today, with Sen. Mazie Hirono (D-HI) becoming a co-sponsor. The legislation seeks to make permanent the two years of tax breaks that alcohol producers and importers received as part of the Tax Cuts and Jobs Act, which are slated to expire at the end of this year.
Blue Moon Brewing Company, the no. 1 national craft beer, is releasing a limited-edition keg design inspired by the recent announcement of Blue Origin’s new lunar lander, dubbed Blue Moon. The kegs will be released just ahead of July 20, 2019, in celebration of the 50th anniversary of the first Moon landing – the Apollo 11 mission.
Bear Republic Brewing Company’s Challenge Series is a line of craft ales inspired by modern taste trends, the latest release is #06 Smells Like Citrus IPA. The 7% ABV ale has a malt base led by 2-row, Pilsner, wheat and turbocharged by juicy flavors thanks to late hop additions from four pounds per barrel of Amarillo, Mandarina Bavaria, Citra and Cascade hops.
New Holland Brewing Company has partnered with REI Co-op, Merrell and Woosah Outfitters to celebrate 100 years of Michigan State Parks. Together, the partners have crafted a special beer and will host a series of events to benefit the state’s scenic parks.
Sheetz, one of America’s fastest growing family-owned and operated convenience store chains for over 65 years, in partnership with Rusty Rail Brewing Company, is excited to unveil its first-ever craft beer, Project Coffee Hopz, a limited-edition coffee bean IPA.
Lord Hobo Brewing Company is hoping the release of its first 18-pack and a vintage muscle car giveaway will help it accelerate beyond the 50,000-barrel threshold in 2019. The Massachusetts craft brewery launched 18-packs of Freebird, a new year-round golden ale that clocks in at 5.5 percent ABV, last Friday at its brewery and taproom in Woburn. Speaking to Brewbound, Lord Hobo director of new markets Rob Day said Freebird 18-packs — at a suggested retail price of $20 — are the company’s first foray into the “affordable, larger-package format.”
An ambassador for craft beer in Berkeley, California, Fieldwork Brewing Company has announced the signing of a new distribution deal with Mussetter Distributing for the territories of Sacramento and the surrounding Capital Region in Northern California.
Denver Beer Co. has announced the coming release of O&A Colorado Craft Hard Seltzer in early June, 2019. O&A, short for Out & About, joins the new segment of craft hard seltzer and is a new beverage category offering for the brewery.
The opportunity to be first in drinking the 2019 edition of Maui Brewing Company’s very limited release of Black Pearl occurs Friday, May 10 in MBC’s Kihei Tasting Room. The treasured Black Pearl consists of the base beer for Imperial Coconut Porter aged in Rum, Woodford Reserve, Heaven Hill, Four Roses Bourbon and Brandy barrels.
Travis Smith has been named as Brewmaster to lead the brewing operations at the soon to open LazyG Brewhouse in Prescott, Arizona. The much-anticipated new brewpub, located in the downtown entertainment district, is under construction and scheduled to open in early summer.