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Craft beer industry news.

Josh Landan and Celebrity Investors Launch Ashland Hard Seltzer Brand in California

Josh Landan and Celebrity Investors Launch Ashland Hard Seltzer Brand in California

Saint Archer co-founder Josh Landan is launching a new hard seltzer brand today in California. Ashland Hard Seltzer is Landan’s play into the more than $2.5 billion hard seltzer segment. The Ashland brand will launch in more than 250 points of distribution, including national chain commitments from major big box and grocery retailers.

Boston Beer Company Reformulates Cold Snap; Truly Lemonade Starts Hitting Retailers

Boston Beer Company Reformulates Cold Snap; Truly Lemonade Starts Hitting Retailers

Boston Beer Company has reformulated yet another of its top offerings. The company announced today the reformulation of its Samuel Adams Cold Snap spring seasonal release. The recipe tweak follows changes made last year to the formulas for Samuel Adams Summer Ale and every Truly Hard Seltzer flavor.

LORO and Skull Mechanix Brewing Create Limited Production Lager

LORO, the Asian smokehouse and bar from partners Chef Tyson Cole and Aaron Franklin, and Austin’s Skull Mechanix Brewing, a family owned and operated brewery specializing in high quality, well attenuated lagers and ales ha LunSmoke N Brew ($8 per glass; first 500 purchases receive branded glass), a limited production lager created by Skull Mechanix Brewing’s Michael Waters in collaboration with LORO.