LOS ANGELES, CA - March 18, 2026 - Easy Does It, the Los Angeles-born non-alcoholic beer brand rooted in counterculture, craftsmanship, and community, today announced a new partnership with Los Angeles Distributing (LAD), signaling the next phase of growth as the brand expands availability across the bars, restaurants, and retail shelves that have helped establish the brand in the market.
The partnership follows a year of steady expansion, with Easy Does It building distribution across a curated group of hospitality and retail accounts throughout Southern California. The brand is now carried in more than 80 locations, including Tony’s Darts Away, The Bungalow, Casa Vega, Rainbow Bar & Grill, Silver Lake Lounge, Great White, and The Benjamin in Hollywood, as well as retail partners including Albertsons, Vons, Pavilions, and BevMo.
With the addition of LA Distributing, one of Southern California’s leading beverage distributors, Easy Does It will expand its reach across LAD’s network while continuing to prioritize the retail and hospitality relationships that helped establish the brand across the market.
“We built Easy Does It to celebrate the culture and ritual of beer, and our partnership with LA Distributing marks an important next step as we continue to grow the brand,” says Kellen Roland, co-founder of Easy Does It. “Over the past year, we launched Easy Does It through self-distribution and grew to more than 80 points of distribution across Los Angeles and Orange County. That experience allowed us to build direct relationships with our partners and really understand what customers and accounts need from a brand like ours. It also sharpened us as founders, learning the business from the ground up and what it takes to be a great partner to retailers and on-premise accounts. We’re grateful to the partners who helped get us here and excited to work alongside LA Distributing to continue expanding the brand across the region.”
Product is available now through LA Distributing, with shipments expanding throughout the spring across Los Angeles, Orange County, Riverside, San Bernardino, Ventura, and Santa Barbara as the brand enters new on-premise and off-premise accounts. The partnership gives Easy Does It access to LA Distributing’s network of top-tier retail, natural, and convenience partners across Southern California, where the distributor represents high-growth brands including Olipop, Healthade, Vive, Homage Brewing, Eel River, and Pressed Juicery.
“Easy Does It built real momentum in Los Angeles by winning in the right accounts and letting the product speak for itself,” says Richard Medina, Founder & CEO of LA Distributing. “The adult non-alcoholic category is still early, and they are helping define what the next generation of beer looks like. Our job is to take that foundation and expand it across Southern California, placing them exactly where they belong.”
As the brand continues to grow, the philosophy behind Easy Does It remains the same. It was never created to be just another option on the shelf. It was built to be a beer that lives naturally where real culture happens: backyards, restaurants, studios, garages, bars, long days, and late nights. A beer for people who create their own path and live on their own terms.
About Easy Does It
Easy Does It is a Los Angeles-born non-alcoholic beer brand rooted in counterculture, craftsmanship, and community. Founded by professional skateboarder Erik Ellington alongside Kellen Roland and Jon Warren, the brand was created to fill a gap in the NA category: a premium, full-flavor beer that doesn’t ask you to tone it down to drink it. Built for real-world spaces and cultural communities, Easy Does It is beer with edge that belongs in the room. No gimmicks. No bullshit. Just beer done right.
Easy Does It is available at retailers throughout California and on Amazon. Find a location near you and learn more at easydoesitbrew.com.
Follow Easy Does It on Instagram, Facebook, and LinkedIn for the latest drops, events, and brand news.
About LA Distributing
L.A. Distributing (LAD) is a Southern California–based beverage distributor known for building and scaling emerging brands across the region’s retail and hospitality markets. Through its direct-store-delivery (DSD) network, LAD services a broad mix of independent retailers, restaurants, bars, and national chains across Los Angeles, Orange County, Ventura, Riverside, San Bernardino, and Santa Barbara counties.
The company focuses on identifying brands with strong cultural relevance and long-term potential, then working closely with founders to expand distribution and retail visibility across Southern California. By combining hands-on sales execution with a selective portfolio approach, LAD helps brands move from early traction to sustained market growth.
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