Hopewell Junction, NY – April 1, 2026 – Sloop Brewing Co. and the Appalachian Mountain Club (AMC) are proud to announce the launch of Grow Outdoors, a limited-release collaboration beer inspired by a shared passion for the outdoors, community connection, and environmental stewardship. Timed to coincide with AMC’s 150th anniversary, Grow Outdoors will debut in April 2026 across the East Coast, just as hiking season begins.
More than just a beer, Grow Outdoors is a celebration of the trails, landscapes, and people that define outdoor culture from Maine to Virginia. Brewed to be the perfect companion for both trail adventures and post-hike gatherings, the collaboration reflects a commitment to preserving natural spaces and making the outdoors more accessible for future generations. A portion of proceeds will directly support AMC’s mission to protect the outdoors and connect people with nature.
Grow Outdoors is a refreshing, approachable hazy pale ale crafted with Sloop’s expertise in juicy, balanced beers. Designed to appeal to both craft beer enthusiasts and outdoor adventurers, it delivers bright flavor, easy drinkability, and a spirit of discovery in every sip. Packaged in 16 oz cans available in 4-packs, as well as on draft, the beer is priced accessibly to encourage trial and repeat enjoyment throughout the spring and summer seasons. Grow Outdoors is 5.3% ABV.
Grow Outdoors will be available at select retailers and on draft at key locations and Sloop’s taproom. Grow Outdoors’ suggested retail price (SRP) is $11.99 per 4-pack.
“This collaboration is about more than brewing a great beer—it’s about building community around shared values,” said Adam Watson, President of Sloop Brewing Co. “After launching our partnership with AMC last year through a series of co-sponsored events, we’re excited to take the next step with this collaboration beer—creating something that not only tastes great but also supports the places we all love to explore.”
“AMC has spent 150 years connecting people to the outdoors and protecting the landscapes that inspire us,” said Scarlet Batchelor, Chief Growth Officer of the Appalachian Mountain Club. “Grow Outdoors is a fun and meaningful way to celebrate that legacy while inviting new audiences to engage with our mission.”
The launch will be supported by geo-targeted media, retail activations, and on-trail events throughout the Northeast, with additional programming across AMC’s footprint. Consumers can expect opportunities to engage with both brands through outdoor events, volunteer initiatives, and community gatherings that bring the spirit of Grow Outdoors to life.
ABOUT SLOOP BREWING CO.
Sloop Brewing Co. is a craft brewery based in Hopewell Junction, New York, dedicated to making high-quality, approachable beer that brings people together. Founded in 2011, Sloop blends time-honored brewing techniques with a spirit of innovation to create a diverse range of beers for every kind of drinker. Rooted in community and connection, Sloop continues to grow its presence across the Northeast, including Massachusetts, where it’s partnering with Framingham’s own Hendler Family Brewing Company, which includes brands like Jack’s Abby Craft Lagers, Wormtown Brewery, Night Shift Brewing, and Masshole Light. For more information, please visit sloopbrewing.com or hendlerfamilybrewco.com.
ABOUT THE APPALACHIAN MOUNTAIN CLUB
The mission of the Appalachian Mountain Club is to foster the protection, enjoyment, and understanding of the outdoors. AMC is a community of more than 90,000 adventurers, advocates, and nature enthusiasts whose passion for the outdoors knows no bounds. From Maine to Virginia, AMC connects people with nature—and with each other. Learn more at outdoors.org.
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